5 Good Reasons Business Owners prefer Text Marketing than Email Marketing
Updated: May 9, 2019
At Pony Express HQ, we want people to have a great experience when sending and receiving text messages with businesses and communities.
Why are business owners turning to SMS text message marketing when looking to engage customers on their mobile phones? SMS text message campaigns have increasingly become a quick and cost-effective marketing platform. Their higher open rates, response, and conversion rates compared to email marketing.
SMS stands for “Short Message Service,” and at 160 characters it takes almost no time to read and comprehend a message. SMS performs nearly 5x better than email! That’s another important reason why business owners prefer to use SMS marketing.
Here are the top 7 reasons why SMS text message marketing for business owners, and it is better than email marketing.
1. SMS text marketing is permission based. 💪
Fortunately, customers have an easy way to opt themselves in or out from SMS texts, right in the palm of their hands 🤳-- their mobile smartphones. Unlike many other marketing channels, SMS text marketing is only accessible by customer request, which means that the level of engagement business owners see from customers through text messages is extremely high.
Since customers can choose to opt in, also opt-out very easily from SMS text marketing. People can respond directly to texts with STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. When people receive their first message, they will receive the instructions to text 'STOP' at any time to unsubscribe.
2. SMS text marketing has high open rates. 📈
Research shows that SMS messages have a 98% open rate, and that they are read within the first five minutes of receipt. Most texts are responded to in under 90 seconds! When compared to email marketing open rates of 18% and a much lower response rate of 6%, it’s a no-brainer why business owners are turning to SMS text marketing when looking to communicate with their customers on their mobile devices. This is all to say that almost 3 times more people are reading text messages than opening 📩 e-mails sent by companies.
3. SMS text marketing has a higher CTR (Click Through Rate).
Almost all text messages get opened! The average click-through rate for links in SMS messages reaches 19%. The click-through rate for e-mail marketing is just 3.2%. People generally don't have the patience to read through an e-mail in order to access the link. SMS text messages are short and to the point. They have a better chance of keeping the client's attention. It means that when business owners can convey messages to their customers effectively, but also quickly. 💨
4. Higher conversion rate.
Research shows that when it comes to making a sale, SMS text marketing wins again! Only 2% of e-mails convert to a sale, versus 8% of text messages. 32% of recipients respond to SMS offers with texted coupons redeemed 10 times more often than traditional coupons. 54% of consumers receive at least one SMS message daily, and 50% of US consumers receiving branded SMS texts go on to make direct purchases. 💸
5. SMS text marketing is faster 💨 and mobile.⚡️
Text messages are opened way faster than e-mails. E-mails sit in inboxes for days before they get opened, phone calls can go unanswered, but text messages? Text messages are almost always read in 3 minutes and less after they’re sent. The reason that SMS messages are being sent at a faster speed across the globe when it comes to communication effectiveness, they work.
It’s perfectly optimized for mobile. SMS marketing also doesn’t require customers to be in front of a computer to engage with business owners, meaning that wherever customers are, they can reach and engage with them.
Build your brand and loyal customer base by keeping them engaged with the latest deals, news, and events about your stores. Texting is the easiest and fastest way to spread the world. SMS text messages have a 98% open rate, and messages are read in 3 seconds or less! ✨
Are you curious about SMS text message marketing and looking for an affordable, intuitive platform with no training required? Then give Pony Express HQ a try! Our users rate it 5 stars. Start a no-risk, no credit card required and free to setup. 💬