How to Market Your Marijuana Dispensary Online
Updated: Mar 23, 2020
Cannabis retail competition is becoming stiff in many parts of the United States. Furthermore, the online cannabis industry is booming, and every retailer is looking for ways to increase their online presence. Statistics show that internet sales are up, and that’s why retailers are putting more efforts to market their cannabis businesses online.
Marijuana dispensary owners are hunting for the most effective idea and marketing tips to enable them to boost their ROI. This article will explore and explain unique marketing tips that will allow you to increase your marijuana sales and grow your business.🌿
7 Marijuana Dispensary Marketing Tips
Blogging and Content Marketing
Content is always king. If ad marketing is the short game, then blogging and content creation is the long game. Create thought-provoking, informative content to attract clients for your cannabis business. Every time customers watch your videos, read your articles, or listen to a podcast; your business gains authority. Every piece of content increases the likelihood of a prospect running across your material. Although it might take more than 12 months to see the desired results 📈, it’ll be worthwhile in the long term.
Today, approximately 50% of small businesses in the United States rely on social media to market their products and services. Ensure you have social media goals beyond fans and followers. You can rely on the SMART technique to boost your sales. Do not rely on retweets and likes as an indicator of value. Use social ads to target the right people who would be customers. Use great content to engage them, and drive them in some posts from social to your website. A key these days is using short videos. 🎬
The key is to know your business demographics for your best customers and be active where they are. It may be Instagram and Twitter!
Email Marketing for Dispensaries
Email is the oldest and yet still one of the most proficient messaging channels. The study also reveals that about 93% of Business to Business companies use email in marketing their products. The technique is to get prospects and clients sign up to the email list on your website and then send them informative, engaging, and relevant content. Email is a top sales tool most of time.
Use Advertising Opportunities on Industry- Relevant Websites
There are many websites where you can connect with cannabis consumers. These websites strive to make your content reach the consumer promptly. Select a few reliable sites with lots of traffic, reasonable prices and that your demographic reads, and list your marijuana business. More so, you can look into ad opportunities. Read the reviews about these websites to ensure your business is reaching out to a broader audience through a reliable platform.
Sometimes clients might not read your great blog post. However, using appealing photos or graphics can capture their attention and earn you higher revenue. An infographic helps you educate your clients, create more leads, and rely on invaluable information in a simple yet powerful visual way. Ensure the infographics are relevant to the customers and prospects you’re trying to woo into your marijuana dispensary. An infographic will simplify difficult concepts to your peers, clients, and stakeholders. Ensure you customize the infographics to keep the readers hooked and then seek out ways to promote the infographic and to partner with others and influencers to share it.
Influencer marketing cannot exist without content or social marketing. The concept is to get a person with a strong following that is connected to your target demographic to endorsement your products on social media platforms like Instagram, Youtube, Facebook, Twitter and other platforms. You can collaborate with a well-known fashion blogger, a photographer, podcaster, or a musician. The whole concept is to make some of their followers ultimately become your customers.
SMS - Text Marketing
We are living in a digital world where more than 90% of the United States population is reported to own a mobile device that can receive an SMS. This indicates that SMS marketing has a broader reach compared to other marketing channels. Text messages use an intimate and immediate channel of communication, which is preferred by most people.
Research shows that SMS messages have a 98% open rate and that they are read within the first 5 minutes of receipt. Most text messages are responded to in under 90 seconds! When compared to email marketing open rates of 18% and a much lower response rate of 6%, it’s a no-brainer why business owners are turning to SMS text marketing when looking to communicate with their customers on their mobile devices. This is all to say that almost 3 times more people are reading text messages than opening 📩 e-mails sent by companies.
To market your cannabis dispensary, you can use SMS marketing to text customers with daily promotions, weekly specials, price drops, BOGO deals, new items, and so much more! SMS platforms also have the added benefit of scheduling messages ahead of time and the ability to target specific customers on measurable data collected. See the full features of our SMS marketing by checking out Pony Express HQ SMS features for Marijuana Dispensaries.
Marketing your marijuana dispensary has never been easier. Implement a number of the above strategies, and your business can begin to thrive!
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