Tip: Using Opt-Out Keywords with Pony Express
At Pony Express HQ, we want people to have a great experience when receiving and sending text messages with businesses and communities. Your customers and community members can stop and restart text messages at any time using specific keywords.
⏹️ How can people unsubscribe from my text messages?
People can respond directly to your text with STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT.
When people receive their first message, they will receive the instructions to text 'STOP' at anytime to unsubscribe.
Keep in mind, only single words work! 'STOP' works, but 'STOP MESSAGES' does not.
▶️ How can customers and/or members resubscribe for text messages?
People can text START, YES and UNSTOP to start receiving text messages again.
When someone unsubscribes, they are given an automatic message confirming the opt-out and are given instructions to text 'START' to resubscribe.
🤷 Why is it important to allow people to opt-out?
Give your customers and members the opportunity to control how they'd like to hear from you. Furthermore, it's the law! Companies and organizations must stay compliant with carrier requirements, industry standards, and applicable law.
🚩 How can I tell if someone has unsubscribed to my text messages?
There are a few places in the Pony Express HQ dashboard where you can see when someone has opted-out: in your contact list, on someone's individual contact details, and in the 1-on-1 conversation with a person.
Questions or thoughts? Let us know in the comments!
Happy texting 👋