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7 Why Business Owners prefer SMS Text Marketing than Email Marketing?

Updated: Nov 7

Why are business owners turning to SMS - text message marketing when looking to engage customers on their mobile phones? Text message marketing campaigns have increasingly become a quick and cost-effective marketing platform. Their higher open rates, response, and conversion rates compared to email marketing.

7 Why Business Owners prefer SMS Text Message Marketing than Email Marketing?

Here are the top 7 reasons why text message marketing for business owners and better than email marketing.

1. SMS Text Message Marketing Is Permission-Based.💫

Fortunately, customers have an easy way to opt themselves in or out straight from their mobile phones with most text-marketing services. Unlike many other marketing channels, SMS text marketing is requested by customers, which means that the level of engagement business owners see from customers through SMS is extremely high.

It’s great to send out your text messages, giving your customers the latest news on your business ventures. Plus, seeing how many customers opt-in to those updates can give you information to use for later marketing strategies. 🎉

Customers can also opt-out! People can respond directly to your text with STOP. When people receive their first message, they will receive the instructions to text 'STOP' at any time to unsubscribe. Allow your customers and members to control how they'd like to hear from you. Learn more details using keywords on how to opt-out from a texting channel.

2. SMS - Text Marketing Has High Open Rates.

Research shows that SMS messages have a 98% open rate who receive one, are read within the first five minutes of its being received. Most texts are responded to in under 90 seconds! That's correct, and when you compare that to email marketing open rates of 18% with a much lower response rate of 6%, it’s a no-brainer why business owners are turning to SMS text marketing when looking to communicate with their customers on their mobile devices.

All these mean that almost 3x people are reading your messages than opening the emails you’ve sent them. 📱

3. SMS - Text Marketing has a higher CTR (Click Through Rate).

Text messages are short and sweet. It gets straight to the point has a better chance of keeping the client's attention. It means that when business owners have a message, they want their customers to see and see immediately!

Almost all text messages get opened! The average click-through rate for links in SMS - text messages reaches 19% with while the click-through rate for email marketing is just at 3.2%. People generally don't have the time or the patience to read through an email till they reach the link.


4. Higher Conversion Rate.

Research shows that when it comes to making a sale, SMS wins again! Only 2% of emails convert to a sale, versus 8% of text messages. 32% of recipients respond to SMS offers with texted coupons redeemed 10 times more often than traditional coupons. 54% of consumers receive at least one SMS text message daily, and 50% of US consumers receiving branded SMS text messages go on to make direct purchases.

5. SMS - Text Message Marketing Is Faster and Mobile.

Text messages are opened way faster than emails. Emails sit in inboxes for days before they get opened, phone calls can go unanswered, but text messages? SMS text messages are almost always read in 3 minutes and less after they’re sent. The reason that SMS text messages are being sent at a faster speed across the globe when it comes to communication effectiveness, they work.

Of course, it’s perfectly optimized for mobile. SMS text marketing also doesn’t require customers to be in front of a computer to engage with business owners, meaning that they can reach and engage with them wherever customers are.

6. SMS - Text Message Marketing is cheaper; yes, it is!

You think that SMS text marketing campaigns are costly, but you save on the costs that come with creating emailers. Email campaigns need design, creativity, and even content strategist. With only 160 characters of SMS messages, you can reach your audience much more cost-effective!

7. Quality over Quantity

With an industry-standard of 160 characters, text messages are short and can be read in seconds. Text messages have to keep to their word limit and only leave room for the important stuff, while emailers tend to have irrelevant information, which risks boring the client. SMS text message marketing campaigns can keep the client coming back with around 4-6 text campaigns per month. Text messages fit perfectly into how people are consuming information.

Build your brand and loyal customer base by keeping them engaged with the latest deals, news, and events about your stores. SMS is the easiest and fastest way to spread the world. SMS text messages have a 98% open rate, and messages are read in 3 seconds or less! ✨


SMS stands for “Short Message Service,” and at 160 characters, it takes almost no time to read and comprehend a message. SMS - text messages perform nearly 5x better than email! That’s another important reason why business owners prefer to use SMS marketing.

Are you curious about SMS - text message marketing and looking for an affordable, intuitive platform with no training required? Then give Pony Express HQ a try! Our users rate it 5 stars. Start a no-risk, free setup. 💬

Happy Texting ✨

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