Pony Express HQ

Feb 12, 20192 min

Why and how to send personalized text messages

Updated: Sep 15, 2023

Good news! With our new personalization feature, you can now deliver your bulk SMS - text messages with a more personal touch. 🙌

Why and How to Send Personalized Mass Text Messages

What is a "personalized" text message?

The personalization feature allows you to easily add your subscriber's first name, last name, or email to your message body.

Here is a list of currently supported contact fields that you can add your message:

  • Full name

  • First name

  • Last name

  • Email

  • Contact phone number

Why and how to send personalized text messages

How do personalized text messages work?

When you create a new group message and click on the"Personalize" button and select what you’d like to insert:

How Does Personalize Text Messages Work?

Pony Express HQ will automatically replace this tag with the contact name while sending the message.

Here's an example of a Personalized text message:

"Hi {{firstname}}, tonight's meeting starts at 6:30 pm | 415 Jackson St. See you tonight 🎉 The Pony Express HQ Team

Your subscriber will get the message as follows:

"Hi John, tonight's meeting starts at 6:30 pm | 415 Jackson St. See you tonight 🎉 The Pony Express HQ Team

Personalized text message example

Notice how the {{firstname}} is replaced with the first name of the contact receiving the message.

▫️ If you have contacts without the field you want to insert, provide a default placeholder text when prompted dynamically.

These are the currently supported contact fields that you can add to your text message campaign:

  • Full name = {{fullname}}

  • First name = {{firstname}}

  • Last name = {{lastname}}

  • Email = {{email}}

  • Contact phone number = {{phonenumber}}

Now you know how simple it is to create personalized text messages for each one of your contacts. Whether you run a small business or a community, personalized text messages help you enhance your relations with your audience.

Hope this feature improves your success in mass text messaging campaigns.

▫️ Sign up now to Pony Express HQ and get 100 free personalized text messages from us. Also, as always, drop us a line if you have any questions or feedback. ⬇️

▫️ Discover more: 100 Ready-to-use text message templates

▫️ Discover more: Can you spot the difference between SMS and MMS?

Happy Texting 🤍
 Pony Express HQ

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