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100 text message templates for small businesses and organizations

Updated: Nov 14, 2023

100 Ready-to-use text message templates for small businesses and organizations
100 Ready-to-use text message templates for small businesses and organizations

Whether you run a business or an organization, text marketing is the most cost-effective way to reach a large group of people at once. Also, given that 270 million US citizens are phone owners, the power of text marketing becomes unignorable. Thus, visionary small business owners and community leaders complete their marketing/communication strategies with text marketing to reach their audience.

To help small business owners and community leaders, we prepared 100 ready-to-use text message templates for various purposes. But first things first, if you need to learn more about SMS marketing first, we explained it at What is text marketing?.

With the table of contents provided below, you can easily navigate to the specific text message templates you need.

Table of Contents

Let’s find the best text message template for your text / SMS marketing campaign!

Text message templates based on indented use

1. Technical text message templates

We prepared marketing message templates for opt-in and opt-out procedures of mass text messaging.

1.1. Opt-in text message templates:

Opt-in text messages are utilized to subscribe to particular text message lists of brands or organizations (assuming you already have the user permissions to send text marketing messages).

Template 1:

“This is Phoebe's Nail Salon 💅🏼. “Text WEEKLY to #55555 to get our weekly discounts and campaigns. Reply STOP to opt out.”

Also, you can include “how to resubscribe” information in the automatic “successful unsubscription” messages. For example,

Template 2:

“You have successfully been unsubscribed. You will not receive any more messages from this number. Reply YES to re-subscribe to our event schedule texting list. Earth Volunteers loves you!🍀”

1.2. Opt-out text message templates:

Within text marketing, allowing customers an opt-out from SMS lists anytime is a must due to laws. So, you should provide your customers with how to opt out of text message campaigns. You can use the following opt-out SMS examples:

Template 3:

“It’s BOGO Thursday! Order online and get your second pizza for free! 🍕 Reply STOP to opt out. [website link]”

Template 4:

“Welcome to Happy Book Club! 📕 We’ll share the event schedule from here. Anyway, you can text END to #55555 to unsubscribe at any time.”

2. Informational text message templates

One of the most popular usages of SMS marketing is updating people with necessary information such as shipping updates, successful registries, event cancellations, and date/time/location changes.

2.1. Shipping text message templates:

Template 5:

“Thanks for choosing Schrute Farm! 🥬 Your organic vegetable order will be delivered on May 21. You can track your package from here. Reply STOP to opt out.”

Template 6:

“Your package has shipped to be delivered on May 21. 📦 Your tracking number: is 0123456, [website link] - Reply STOP to opt out.”

2.2. Registry text message templates:

Registry text messages inform people about their successful registration to your text marketing campaigns, website, application, or event.

Template 7:

“You’ve successfully registered to the VIP text message list. Welcome on board!❣️ Reply STOP to opt out.”

Template 8:

“You’ve successfully registered for ArtFest. 🎨 See you on Apr19 at ArtFest Arena! Reply STOP to opt out.”

Template 9:

“You’ve successfully signed up for the newsletter. You can also visit our blog for fashion tips at! 🧡- SmartBoutique - Reply STOP to opt out.”

2.3. Cancellation text message templates:

You can use cancellation text message templates to inform people about canceled events/classes/meetings.

Template 10:

“Hi, Joey! Your acting class has been canceled due to weather conditions. 😞 We’ll inform you about the new schedule soon. -Dream Stage - Reply STOP to opt out.”

Template 11:

“Dear attendee, tonight’s Alice Musical has been canceled due to unexpected circumstances. The ticket price will be refunded to your card. Reply STOP to opt out.”

2.4. Update text message templates:

In addition to cancellations, you may need to update people on time/date/location changes.


“UPDATE: Hi Rachel, your fashion class will be in room C201. - Kingsman Fashion School - Reply STOP to opt out.”

Template 13:

“The Jewelry Auction is delayed until next Monday at 12:30 pm due to heavy snow. Stay tuned! Reply STOP to opt out.”

Template 14:

"Hello! Just a quick update about our monthly book meeting. This month, we'll meet one hour earlier at 2:30 pm to allow for more discussion. Please reply with a YES to confirm your attendance or a NO to cancel. Thank you!"

3. Emergency notifications text templates

Emergency notification text messages are useful for quickly sharing necessary information with many people. You can use the following text templates in case of an emergency.

3.1. Warning text message templates:

Template 15:

“Warning: An extreme heatwave is expected between June 19 and 23. It is strongly recommended to stay home during a heat event. -X Municipality - Reply STOP to opt out.”

Template 16:

“Attention: Road 5 is closed due to a landslide. Please avoid getting close to Road 5 surrounding. - General Directorate of Security”

4. Appointment reminder templates

People tend to forget their appointment in a daily hustle. So, appointment reminder text message samples are helpful in staying organized.

4.1. Appointment reminder text message samples:

Template 17:

“{{firstname:patientname}}, this is a reminder of your appointment at Happy Dental Clinic on May 19, 09:45 am. Reply YES to confirm, or NO to cancel.”

Template 18:

“Hi Pam, you have an appointment in Min Nail Salon on Apr 23, at 7 pm. We can’t wait to glamorize your nails.💅🏼 - Reply STOP to opt out.”

Template 19:

“Hey Jim, this is a reminder of your doctor’s appointment on MAY 17 at 4 pm in room 5. You can reply NO to cancel. -Sun Hospital - Reply STOP to opt out.”

5. Promotional text message templates for businesses

If you run a small business, you should benefit from the text marketing opportunity to reach your customers. In this section, we’ll go over text message templates for different businesses.

5.1. Ecommerce marketing message templates:

Template 20:

"Don't miss out on our flash sale! Get 15% off all items today only. Use code FLASH15 at checkout. Shop now: [link to website] 🛍️💥"

Template 21:

"🎉 Congratulations! You've been selected for our exclusive VIP program. Enjoy 20% off your next purchase and early access to new arrivals. Use code VIP20 at checkout. Shop now: [link to website] 🎁🎊"

Template 22:

"🚨Hurry, last chance for free shipping! Order now and get free shipping on all orders over $50. No code needed. Shop now: [link to website] 📦✨"

5.2. Retailer marketing message templates:

Template 23:

"👕👖👟 Looking for a wardrobe refresh? Shop our new collection and get 15% off your first purchase. Show this message at checkout to get your discount. Shop now: [link to website] 🛍️💃"

Template 24:

"Celebrate the season with us! Get 20% off all gifts and decorations today only. 🎁 Use code CELEBRATE20 at checkout. Shop now: [link to website] 🎄🎅"

Template 25:

"🔥 Hot deal alert! Save up to 50% on all clearance items. Limited time only. Visit our store today! - Pony Retail"

5.3. Home Services marketing message templates:

Template 26:

"🛠️👷‍♂️ Home repair emergencies can happen anytime. Don't worry, we're here to help! Call us now for 24/7 service. Call us: [phone number] 🚪🔑"

Template 27:

"🔧🔌 Electrical issues at home? Leave it to us! Our experienced technicians provide top-quality service at affordable prices. Call us now to schedule an appointment. Call us: [phone number] ⚡👨‍🔧"

Template 28:

"💧🪠 Got a leaky faucet or clogged pipe issue? We've got you covered! Call us now for fast and reliable service. Get 10% off your first visit. Call us: [phone number] 🚰"

5.4. HOA text message templates:

Template 29:

"📢🏠 Attention residents! Our HOA meeting will be held on [date] at [time] in the community center. All homeowners are welcome to attend. Let's work together to make our community better! 🤝🌳"

Template 30:

"🚨🔥 Fire safety is important for everyone in our community. Please check your smoke detectors and have an evacuation plan in place. For more information, visit [HOA website link]. Stay safe! 🚒🧯"

Template 31:

"🐾🚫 Please remember to clean up after your pets! It's important to keep our community clean and enjoyable for everyone. Let's do our part to be responsible pet owners. Thank you! 🙏🐶🐱"

5.5. Pet businesses marketing message templates:

Template 32:

"🐾🐶 Pamper your furry friend with our all-natural dog treats! Made with only the best ingredients for a healthy and happy pup. Order now and get 10% off your first purchase. [website link] 🐾🐾"

Template 33:

"🐱😺 Looking for a new scratching post or cozy bed for your cat? We've got you covered! Our selection of cat products is purrfect for all feline friends. Shop now and get free shipping on orders over $50. [website link] - Pony Pet Shop 🐾🐾"

Template 34:

"🚶‍♀️🐕 Keep your dog looking sharp with our grooming services! From haircuts to nail trims, we'll make sure your furry friend looks and feels their best. Book now and get free teeth cleaning. [phone number] - Reply STOP to unsubscribe 🐶🐾"

5.6. Beauty salons & spas marketing message templates:

Template 35:

"💆‍♀️💅 Relax and unwind with our spa package! Enjoy a massage, facial, and pedicure for only $99. Book now by replying YES, and let us take care of the rest. Or call [phone number] 🌸🌺"

Template 36:

"💇‍♀️💄 Need a new look for the new year? Our talented stylists can help! From haircuts to highlights, we'll create a style that's perfect for you. Book now and get 10% off your first visit. [website link] 💇‍♂️👩‍🦱"

Template 37:

"🧖‍♂️🧖‍♀️ Treat yourself to a day at the spa! Our spa day package includes a massage, facial, and lunch for only $149. You deserve it! Book now, and let us help you relax. [phone number] 🌼🍃"

5.7. Real estate text message templates:

Text marketing helps real estate agents deliver their new listing to their customers immediately and communicate with their network about pocket listing.

Template 38:

“New investment opportunity: A luxury property close to the city center. Check our website out: [website link] - Reply STOP to opt out.”

Template 39:

“There will be an open house at 12 Bach St between June 16 and18. Reply YES to register. 🏡 - Reply STOP to opt out.”

Template 40:

“Dear Star Team members, here is my new listing. Please share it with the right customer: [website link] - Reply STOP to opt out.”

5.8. Restaurant text message templates:

Restaurant owners can use text marketing to share their reservation links and deliver special menus and offers to boost sales.

Template 41:

“It’s chef’s plate Monday! Book early to taste the surprise menu before the reservations run out! [website link] - Reply STOP to opt out.”

Template 42:

“Hey Marta, you can find our Easter special menu on the link below. You can order online to get a 10% discount. [website link] - Reply STOP to opt out.”

Template 43:

"🍔🍕🍜 Hungry? Satisfy your cravings with us! We're offering a 10% discount on all online orders today. Use code TAKE10 at checkout. Order now: [link to online ordering platform] 🚀🍽️"

5.9. Gym/fitness center text message templates:

Gym/fitness center owners widely use text marketing to remind gym appointments. Furthermore, using mass text messaging to motivate gym members has recently been a trend.

Template 44:

“Hi Kim, you’ve completed your 3rd milestone; congratulations! 💪 - Reply STOP to opt out.”

Template 45:

“Hey Steven, you are getting closer to your target! Keep it up for a stronger body and mind. 🧠 - Reply STOP to opt out."

5.10. Insurance company text message templates:

Insurance companies can use text marketing to increase customer loyalty and remind policy renewal times.

Template 46:

“Hey Creed, thank you for being part of the Safe Insurance family. If you have questions, please do not hesitate to ask. - Reply STOP to opt out.”

Template 47:

“Hi John, we want to remind you that your policy renewal is getting closer. You can choose the time to talk about the details of your new policy from here. - Reply STOP to opt out.”

Template 48:

“Last call for policy renewal: Your policy expires on JUN19. Reply YES to schedule a meeting for details. Safe Insurance - Reply STOP to opt out.”

5.11. Road Salt Supplier text message templates:

Road salt suppliers can instantly boost sales by texting their offers during heavy snow.

Template 49:

“Salt your walkways to be safe. Order salt now and receive it today. Discover our products: [website link] - Reply STOP to opt out.”

Template 50:

“Winter is coming! ❄️Ready for heavy snow? Order your salt now, get a 15% discount, and don’t slip on the ice. -Safe Salting - Reply STOP to opt out.”

5.12. Auctioneer text message templates:

Auctioneers can use text marketing to inform and excite the bidders of upcoming auctions.

Template 51:

“Hello Branson, you are invited to our Secret Pieces of Rembrandt auction on MAY 17, at 3:30 pm. Registry link: [website link] - Reply STOP to opt out.”

Template 52:

“Vintage Fashion Auction on MAY 6, at 2 pm (PST) 👘✨ [website link] -Reply STOP to opt out.”

Template 53:

“Hi auction lover, the upcoming Jewelry Auction will be held at Center Hall, MAY 6, 12 pm. Discover what is waiting for you: [website link] 💎 - Reply STOP to opt out.”

6. Special Day/Holiday text message templates

Holidays and special days are great opportunities to boost sales and improve customer relations via text marketing. You can deliver your special offers immediately or celebrate customers’ special days. For example, celebrating your customers’ birthday will make them feel special, then customers’ loyalty will increase. In this section, we’ll share ready-to-use special day/holiday text message samples.

6.1. Birthday text message templates for brands:

Template 54:

“Happy birthday Joey! You got a 15% birthday discount for your next purchase! 🍕🍕🍕-Sun Pizza - Reply STOP to opt out."

Template 55:

“Hi Rachel, we wish you a happy and joyful birthday 🤍 -Swan Boutique. - Reply STOP to opt out.”

6.2. Super Bowl marketing message templates

Template 56:

"🏈🍻 Join us for the biggest game of the year! We'll have all the action on our big screens, along with great food and drink specials. Come cheer on your favorite team with us! [phone number] 🍔🍺"

Template 57:

"Get your game face on! Our sports bar is the perfect place to watch the Super Bowl. We'll have all the action on our big screens, along with great food and drink specials. Come join the fun! [address] 🍺🍺🍺"

Template 58:

"🏈🎉 Get ready for game day! Whether you're cheering on your favorite team at home or heading to a watch party, we've got everything you need to make the most of the big game. Shop our Super Bowl specials now. [website link] 🍗🍻"

Template 59:

"🏆🍔 Score big this Super Bowl Sunday! We have everything you need to make the most of the big game, from tasty snacks to festive decorations. Come see us for all your Super Bowl needs. [address] 🍔🍺"

Template 60:

"🏈🎉 Ready for some football? We are! Show your team spirit by shopping our Super Bowl collection online. From jerseys to hats and more, we've got all the gear you need for the big game. Plus, get free shipping on orders over $50. Shop now: [website link] 🏅🏆"

6.3. Valentine’s Day text message templates

Template 61:

“Looking for a V-Day gift? ❣️Check out our various V-Day products: [website link] - Flying Elephant - Reply STOP to opt out.”

6.4. Women’s Day text message templates

Template 62:

"Happy International Women's Day! Treat the women in your life to something special from our collection. Enjoy 20% off all women's clothing, accessories, and gifts today only. Use code WOMEN20 at checkout. [website link]"

Template 63:

"👩💆‍♀️ Happy Women's Day! Celebrate yourself with a day of pampering at [salon/spa name]. Enjoy 10% off any service today and receive a free gift with your appointment. Call now to book your spot. [phone number] 💅🧖‍♀️"

Template 64:

"Happy International Women's Day! Today we're celebrating all the amazing women who have made our business what it is. Thank you for your support, your strength, and your resilience. We're proud to be a part of a community that uplifts and empowers women. Cheers to you! 🥂💐"

6.5. Saint Patricks Day text message templates

Template 65:

"🍀🍺 Get lucky this St. Patrick's Day at [restaurant/bar name]! We're serving up traditional Irish dishes and green beer all day long. Plus, enjoy live music from [local band name] starting at 7 pm. Sláinte! 🍀🍻"

Template 66:

🍀🛍️ Looking for the luck of the Irish this St. Patrick's Day? Shop our green-themed collection online now! From clothing to accessories and decor, we've got everything you need to celebrate in style. Shop now [website link] 🍀📦 - Reply STOP to unsubscribe"

Template 67:

"🍀🎉 It's time to sham-rock your St. Patrick's Day! Whether you're looking for festive decorations or green-themed treats, our store has everything you need to make the most of the holiday. Come see us today and get in the spirit! [address or phone number] 🍀🌟"

6.6. Easter text message templates

Template 68:

“Hello, Chandler! We know you love our pastry.🧁🥐 So, we want to share our Easter Special Menu with you first: [website link] -Central Bakery - Reply STOP to opt out.”

Template 69:

“Easter discounts have already started in Lilac Boutique. You can get 15% by using the code EASTER15. Happy Easter! 🐰 - Reply STOP to opt out.”

6.7. Mother’s Day text message templates

Template 70:

“Dear Helene, we appreciate your efforts in raising your children. Happy Mother’s Day 🧡 - Reply STOP to opt out.”

Template 71:

“Go beyond the ordinary on this Mother’s Day, discover our extraordinary gift ideas: [website link] - Reply STOP to opt out.”

Also, this article can be helpful: Inspiring Mother's Day messages to customers

6.8. Labor Day text message templates:

Template 72:

"🎉 Happy Labor Day! Today we honor the hard work and dedication of workers everywhere. We are grateful for our amazing employees and the contributions they make to our business every day. Enjoy the holiday, and thank you for all that you do! 🙌🏼👩‍🔧👨‍🏭"

Template 73:

"🇺🇸🎉 Happy Labor Day weekend! Celebrate with us and enjoy 20% off everything in the store. It's our way of saying thank you for your hard work and support. Hurry, the sale ends Monday! 🛍️👗👠. - Txt END to opt out"

Template 74:

" Happy Labor Day! Join us for a cookout in honor of the hardworking men and women who keep our country moving. Bring your family and friends and enjoy great food, drinks, and company. 🍔🌭🍺 See you soon! - Pony Restaurant"

Discover more: Labor Day marketing tips

6.9. Halloween text message templates:

Template 75:

“BOO! 👻 Don’t be afraid; we just want to give you a 20% Halloween discount code: BOO. You can use it either in-store or online. [website link] - Reply STOP to opt out.”

Bonus: You can use MMS messages to celebrate your customers’ Halloween.

6.10. Thanksgiving text message templates:

Template 76:

"Happy Thanksgiving! We want to express our gratitude for your continued support and trust in our business. It's customers like you who make every day feel like a celebration. Enjoy the holiday with your loved ones, and have a wonderful Thanksgiving!"

Template 77:

"Happy Thanksgiving to our amazing team! We are grateful for your hard work, dedication, and commitment to our organization. Your contributions have helped us achieve our goals, and we appreciate everything you do. Enjoy the holiday with your loved ones, and know that your efforts do not go unnoticed."

Template 78:

"Happy Thanksgiving from [business name]! We're grateful for your support and loyalty. As a token of our appreciation, use code THANKS10 at checkout for 10% off your purchase today only. Shop now at [website]."

6.11. Black Friday / Cyber Monday text message templates

Template 79:

Black Friday is right around the corner. 🍍Discover the products that will be on sale beforehand: [website link] -Central Grocery - Reply STOP to opt out.”

Template 80:

“Last hours to benefit from Cyber Monday’s 30% discounts.⌛️ Discover the discounted products before midnight: [website link] -Swan Wear - Reply STOP to opt out.”

6.12. Hanukkah text message templates:

Template 81:

"Celebrate Hanukkah in style with our special holiday collection! From traditional dreidels to festive decor, we've got everything you need to make this season special. Shop now and enjoy exclusive discounts!"

Template 82:

"Warm wishes to you and your family this Hanukkah. May the candles on the menorah bring you hope, love, and faith. Happy Hanukkah from all of us at [Business Name]!"

Template 83:

"Happy Hanukkah! May the Festival of Lights bring you joy, happiness, and peace. We wish you and your loved ones a wonderful holiday season filled with warmth and light."

6.13. Christmas / New Year text message templates

Template 84:

“Only a few days left for Christmas. Show this message on payment and get bonus Christmas discounts for subscribers. ❄️🎄”

Template 85:

“Happy New Year! ❣️Here is the first discount of the year: [website link] - Enjoy it! - Reply STOP to opt out.”

6.14. Kwanzaa text message templates

Template 86:

"Kwanzaa is a time to reflect on our past and honor our ancestors. Join us in celebration with our exclusive Kwanzaa gift sets featuring traditional African art and crafts. Shop at [website] - Pony Retail - Reply STOP to opt out"

Template 87:

"Celebrate Kwanzaa with our exclusive collection of decor, gifts, and more! From beautiful candles to traditional African clothing, we've got everything you need to make this holiday season special. Shop now and save!"

Template 88:

"On this joyous occasion of Kwanzaa, we celebrate the spirit of community, collaboration, and progress that defines us as an organization. We appreciate the support and contributions of our members throughout the year, and we look forward to continuing to work together to achieve our shared goals. May your Kwanzaa celebration be filled with unity, purpose, and joy! From [Your Organization Name]."

Discover more --> Kwanzaa marketing ideas

7. Community text message templates

In addition to businesses, social clubs, voluntary organizations, teams, and communities also use the power of text marketing to reach a large group of people. In this section, we’ll go through the text message samples for various communities.

7.1. Employee & Teams text message templates

Template 89:

"Happy Friday, team! Don't forget to submit your weekly reports by 5 pm today. Let's finish this week strong and have a great weekend!"

Template 90:

"Good morning, everyone! Just a friendly reminder that there will be a company-wide meeting at 10 am in the conference room today. See you there!"

Template 91:

"Hello team, thank you for your hard work and dedication. We wanted to remind you that our holiday party will be on December 23rd at 6 pm. Please RSVP with your guests by December 10th. Happy Holidays!"

7.2. Nonprofits text message templates

Template 92:

"Want to give back to your community? Volunteer with us and help make a difference! Sign up here: [insert volunteer sign-up link]."

Template 93:

"Join us in spreading some holiday cheer! Volunteer for our toy drive and help us bring joy to children in need. Register now: [volunteer registration link] - Text STOP to opt out"

Template 94:

"Thank you for your continued support of [nonprofit name]! Your donations have helped us [insert accomplishment]. Together, we can make an even bigger impact. -[Organization Name]"

7.3. Social Club/organization text message templates

Template 95:

“Hey Eric, we have a meeting on Monday at 2 pm to discuss Jane Austen. Please register if you are interested: [website link] -Random Book Club - Reply STOP to opt out.”

Template 96:

“Hi Linda, there will be a shelter visit on MAY 6. Register for on: [website link]. Please forward this message to those who may be interested. - Reply STOP to opt out.”

7.4. Webinar/Event text message templates

Template 97:

“Dear participant, you can find the schedule of the Sustainability Webinar on the following link: [website link] - Reply STOP to opt out.”

Template 98:

“Hi Ross, we’d love to hear from you! Any feedback on the last Anthropology Seminar would be great! Survey link: [website link] - Thank you! 🤍 - Reply STOP to opt out.”

7.5. Churches’ text message templates

Template 99:

“Reminder: There will be a meeting on MAY 6 between 9-11 am. Don’t forget to bring your Bible, pen, and paper. See you soon. - Reply STOP to opt out.”

Template 100:

“Attention: Today’s meeting was canceled due to heavy snow. Stay safe; we’ll inform you about the new schedule soon. - Reply STOP to opt out.”

We shared 100 text message templates for various businesses, communities, and purposes within this article. Hope you can find what you need here. Please comment below if you’d like to see different text message samples. ⬇️

Discover our affordable prices: SMS marketing pricing

Happy texting 📲 💛

Pony Express HQ Team

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