Updated: Sep 15
Our Pony Express HQ users know that if you aren't using text marketing, you're missing a huge opportunity to connect with your customers and members. What makes SMS - text marketing so effective and powerful? How does SMS - text marketing compare to email marketing? Read on to find out.
3 reasons why SMS marketing wins over emails
⏰ Reason number 1: Open Times
Text messages are opened way faster than emails! Emails sit in inboxes for an average of 6 hours and 24 minutes before they get opened. SMS? Text marketing messages get opened in 3 minutes or less.
✉️ Reason number 2: Open Rates
Almost all text messages get opened! Only 20% of emails are opened, versus 98% of text marketing messages. SMS - text messages perform nearly 5x better than email.
🛍 Reason number 3: Conversion Rate
When it comes to making a sale, SMS - text marketing message wins again! Only 2% of emails convert to a sale, versus 8% of text messages. Source*
Are you using text message marketing with great results? Tell us all about it in the comments!📱
📌 Are you curious about SMS marketing and looking for an affordable, intuitive, and best text marketing platform with no training required? Then give Pony Express HQ a try! Our users rate it 5 stars.
Start a no-risk, free trial.
Happy Texting ✨
You may like to read: The top 3 ways to collect SMS opt-ins for text message marketing