SMS Text Marketing - The top 3 ways how to collect SMS opt-ins
Updated: May 9, 2019
SMS text messaging is a great way to engage people - text messages get read quickly and people respond fast; which is not surprising when you realize that 6 billion text messages 💬 are sent per day in the US alone.
But how do you build up your mobile text marketing subscriber list? 🤔 Here are few different tactics. Continue reading to learn more;
Top 3 ways how to collect opt-ins for SMS text message marketing:
Have your customers text you - list your Pony Express HQ phone number publicly & your keyword and have them send a text to you to opt-in
Install the Pony Express HQ web widget on your website. ℹ️ Add Pony Express HQ web widget to your website; it is an embeddable form, so people can opt-in your group automatically. In this way, you can grow your community and reach out to more people.
Go old school; ask and collect phone numbers in store with a pen and paper from your customers. 📝 Make sure you are clear that you will messaging them
When messaging potential subscribers, be sure to: 💡
Remind them who you are! Especially with your first text message to anyone. (If this is your first contact or if they didn’t save your number)
Clearly explain the incentive for opting in 🗣
Define the frequency at which you will contact them 📲
Be respectful. ✅ This is their personal phone number. Treat this privilege with care
Here are a few of examples of how you can text customers to get their permission to opt-in:
- “Join the club! 🙌 Text YES to ### sign up for the Pizza 🍕 Pony Express HQ mobile text messaging 💬 list for weekly promos on delicious pies.”
- “Respond VIP to ### join the mobile text club of the Wild West Cinema and Theater. 🎬 As a VIP member, you’ll get early access 🎟 to shows and events. You'll also receive occasional text messages about the latest premieres and debuts.”
- “This is Bill’s Saloon. 👨🏻 Text DAILY to ### get daily updates or WEEKLY to get weekly updates on our events and happenings.”💬
There's huge potential for SMS text mesage marketing. In a survey, only 54% of people said they opted-in to receive SMS text messages from a brand. Of those people, 91% of users said they found the text messages to be useful.
Do you also want to know what are the 6 reasons why people opt-in to receive SMS text messages. See the details in our previous blog post and learn more deeper about why people opt-in to receive SMS text messages;
📍Don’t forget to allow customers a way to opt-out of mobile text messaging at any time - it’s the law. 🙅
No worries though; Pony Express HQ helps you be compliant - when you text from the dashboard, the first message you send to people automatically includes instructions on how to unsubscribe by texting “STOP”.
🚫For more details about how to opt-out from text message campaigns
Ready to start texting?