Text marketing tip: How to Opt-Out from Text Message Campaigns
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Text marketing: How to opt-out from text message campaigns 💬

Updated: May 25, 2023


Text Marketing: How to Opt-Out from Text Message Campaigns
Text Marketing: How to Opt-Out from Text Message Campaigns

At Pony Express HQ, we want people to have a great experience receiving and sending online text messages with businesses and communities. Your customers and community members can stop and restart text messages at any time using specific keywords.

Mass text messaging is the best way to reach out to your community members. People don't respond to phone calls and don't read emails anymore. Just think of yourself, do you read long emails or spare time for sudden phone calls? We don't think so. On the other hand, text marketing provides an easy, short, and affordable way to reach people.


However, if you want to stop these messages, type STOP, and you remove yourself permanently from that text campaign.


Text marketing: How to Opt-Out from Text Messages
Text marketing: How to Opt-Out from Text Messages

⛔️ How can people unsubscribe from my text messages?

People can respond directly to your text with STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT.

When people receive their first message, they will receive the instructions to text 'STOP' at any time to unsubscribe.

Keep in mind that only single words work! 'STOP' works, but 'STOP MESSAGES' does not.

✅ How can customers and/or members resubscribe for text messages?

People can text START, YES, and UNSTOP to start receiving text messages again.

When someone unsubscribes, they are given an automatic message confirming the opt-out and are given instructions to text 'START' to unsubscribe to the phone number.

🤷 Why is it important to allow people to opt out?

Allow your customers and members to control how they'd like to hear from you. Furthermore, it's the law! Companies and organizations must stay compliant with carrier requirements, industry standards, and applicable laws.

🚩 How can I tell if someone has unsubscribed to my text messages?

There are a few places in the Pony Express HQ dashboard where you can see when someone has opted out: in your contact list, on someone's individual contact details, and in the 1-on-1 conversation with a person.

Contacts menu:

Contact details:

Conversation:

But how do you build up your mobile text marketing subscriber list? 🤔


Here are a few different tactics in this blog post; learn more about the top 3 ways how to collect SMS text message opt-ins;

Questions or thoughts? Let us know in the comments!


Happy texting 👋

Pony Express HQ 🐎



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