SMS Text Marketing: The Top 6 Reasons People Opt-in to Branded Text Messages
Updated: May 10, 2019
At Pony Express HQ, we want people to have a great experience when sending and receiving text messages with businesses and communities.
Many people get offers to subscribe to email newsletters, but how many are opting in to receive offers via SMS text message? Turns out, there's huge potential for SMS text marketing. In a survey, only 54% of people said they opted-in to receive SMS text messages from a brand. Of those people, 91% of users said they found the text messages to be useful.
Keep reading to discover the top 6 reasons why people opt-in to receive SMS text messages.
6 Reasons Why Consumers Opt-In to Brands’ SMS Text Messages;
1. For coupons or deals: 77% 🙌
2. To receive personal alerts: 50% 🚨
3. Staying in the loop: 48% ★
4. Access to meaningful content: 33% 📖
5. Don’t want to visit business/website/app for information: 31%
6. Quick access to information: 29% ✅
Now that you know why people like opt-ing in to text messages, find out things to avoid.
Reasons Why Consumers DON'T Opt-In to Brands’ SMS Text Messages;
1. Find disruptive: 52% 🚫
2. Doesn’t provide more meaningful content: 41%
3. Don’t need quick access to information: 28%
4. Decreases battery life: 18% Source
Customers love deals! No surprise here. If you're already advertising a promotion via e-mail, print, and social media, don't forget to share it via text message too! Sometimes even a simple text like "Did you see our email?"👀 can increase email open-rates by 20-30%! Offers shared via SMS text messages were 10x more likely to be redeemed than a printed coupon. Source.
Customers like staying in the know. Share useful and meaningful content to ensure that customers stay opted-in to your mobile list. Every SMS text message should have a clear message and purpose. ✅
In case customers want to opt-out, you must provide a clear and simple opt-out keyword. Pony Express handles this automatically for you - we include the opt-out instructions in the first text sent to every customer. Customers can respond "STOP" or "CANCEL" at any time and the Pony Express HQ system automatically unsubscribes them from your list.
Customers like quick ways to access info. If you've got an event or sale coming up, receiving the essential info via SMS is convenient. Sometimes it's much easier to reference a text message than it is to find an email in our inbox.
New to SMS marketing and want to try out the Pony Express HQ text marketing platform?
Sign up for a free trial today, get 100 free text credits. 🎉
Happy Texting ✨