top of page

3 Marketing Ideas for Snow Removal and Salting Businesses


3 Marketing Ideas for Snow Removal and Salting Businesses

We realized that there is a gap on the internet about marketing ideas for snow removal and salting businesses. So, we rolled up our sleeves and wrote what we knew about it to make this gap a little bit smaller. Today, we’ll talk about how snow removal and salting businesses, i.e. winter businesses, can effectively use mass texting to promote their businesses.


1. Promote your winter business with SMS marketing

Text marketing can be a powerful tool for promoting your snow removal and salting services because:

  • Text messages are the quickest way to connect with customers

  • With a staggering 98% open rate, they ensure high visibility

  • They're cost-effective, too; check out our SMS marketing pricing


Reach out with your deals when they're needed most, and watch your business thrive. Here are some message examples tailored for snow removal and salting businesses:


  1. [Winter Business Name]: Winter is here! ❄️ Don't let the snow pile up! Contact us for fast and reliable snow removal services. Text 'SNOW' to [your number] for a free quote today!

  2. Stay ahead of the storm! Our team is ready to tackle snow and ice with our expert salting services. Text 'SALT' to [your number] for special winter rates! - [Winter Business Name]

  3. Snowed in and stressed out? Let us take the weight off your shoulders! 🌨️ Book our premium snow removal service today and receive a complimentary winterization check for your property. Reply 'WINTER' to schedule your appointment! - [Winter Business Name]

  4. [Winter Business Name] - Snowstorm on the horizon? Don't fret! Sign up for our snow removal alerts and be the first to know when we're on our way. Text 'ALERT' to [your number] to stay in the loop! - Reply STOP to opt out

  5. Winter weather warning! ❄️ Stay safe, and let us handle the snow. Reply 'HELP' for prompt snow removal and salting services! Reply Cancel to unsubscribe from our messages.

2. Help customers with bulk messaging

As winter approaches, the following searches emerge on Google:

  • Should we salt during the snow or before the snow?

  • The best option for snow removal

  • What is the correct way of removing snow

  • Should you plow snow before or after rain?


This curiosity of people is an opportunity to engage with them. Share what you know about snow removal, salting, etc, with SMS marketing with your customers. Text them effective tips related to your business and their needs. Here are example messages for snow removal and salting businesses:


  1. Prepare for a frosty forecast! 🌨️ Our expert tip: Salt before the snowfall for enhanced effectiveness. Your go-to for winter readiness! - [Winter Business Name]

  2. Snow on the horizon? Time to plow through the uncertainty! Our advice: Efficiently remove snow after the rain to tackle slippery situations. Stay safe! ❄️❄️❄️

  3. This is [Winter Business Name]. ☃️Stay ahead of the chill! When it comes to snow removal, timing is key. Our suggestion: Plow before the snow piles up. Trust us for a seamless winter!

  4. Curious about the right snow removal method? Our tip: Clear snow after rain for optimal results. Count on us for a winter wonderland without worries! - [Winter Business Name] 🌨️🌨🌨️

  5. [Winter Business Name]: Navigating snowy dilemmas? Let us guide you! Our expertise: Salting before snowfall provides superior ice control. Text us for winter wisdom!

3. Boost your social media presence with messages

Let's give your online presence a boost with savvy messaging tactics!


In today's business world, social media holds the key to success. We highly encourage snow removal and salting businesses to tap into its power. If you haven't already, consider joining the TikTok/Instagram/Twitter community—these are fantastic platforms to showcase your snow removal skills with fun videos, share captivating before-and-after snapshots, and sprinkle in some winter-themed memes. Let's make sure your snow business shines bright online!


However, with everyone vying for attention on social media, including your competitors, standing out can be a challenge. That's where mass text messages can be your secret weapon. Use them to your advantage by sharing links to your posts or social media accounts. Stay ahead of the curve and expand your reach. Below, you'll find some friendly yet professional message examples tailored specifically for snow removal and salting businesses:


  1. Snow days are our specialty! ❄️ Follow us for behind-the-scenes snow removal action, hilarious snowman-building fails, and exclusive discounts you won't find anywhere else! Let's make winter magic together! [Link]

  2. Ready to sleigh the snow game? 🛷 Join our snow removal community for tips, tricks, and epic snowball fight showdowns! Plus, stay tuned for our 'Snow Day Selfie' challenge—tag us for a chance to win cool prizes! [Link] - [Winter Business Name]

  3. Hey [Customer Name]! Let's make winter wonderful! ⛄️ Follow us for snowy surprises, heartwarming stories, and plenty of frosty fun. Don't miss out on the coolest content on this side of the North Pole—hit that 'Follow' button now! [Link] - Reply STOP to opt out

  4. [Winter Business Name]: Snowflakes, unite! ❄️ Whether you're a snow lover or just dreaming of a white Christmas, our social media feed has something for everyone. From mesmerizing time-lapse snowfalls to adorable snow puppy sightings, we've got it all! [Link]

  5. Snow business is our pleasure! 🌨️ Dive into our feed for mesmerizing snow removal transformations, heart-pounding blizzard rescues, and heartwarming community stories. Don't miss a flake—follow us now, and let's spread some snowy joy! [Link] - [Winter Business Name

  6. Winter warriors, assemble! ⚔️ Follow us for epic battles against Jack Frost, heartwarming tales of snow angels in action, and exclusive sneak peeks into our top-secret snow removal techniques. Join the snowflake revolution today! [Link]

  7. Let it snow, let it snow, let it snow! ❄️ Follow us for all things snow-related—tips for staying warm, tricks for building the perfect snow fort, and plenty of snowflake-inspired recipes to keep you cozy all winter long. Let's embrace the chill together! - [Link]


To wrap up, snow removal and salting businesses can use SMS marketing to send promotions, share winter tips, and boost their social presence effectively. If you need an SMS marketing service for your snow removal and salting business, sign up today, and start texting with 100 BONUS text credits.


Happy Messaging!

The Pony Express HQ Team

Recent Posts

See All

Comments


bottom of page