Bet you haven’t heard these 3 ways to boost your Easter sales
Updated: Sep 14
Table of Contents
There are millions of suggestions to increase your sales on Easter. However, most of them are outmoded, or you already know them. For example, everyone shares the suggestions below as a trick for Easter sales.
6 Ways to Increase Your Easter Sales That Everybody Knows:
Easter Special Products
Easter Special Discounts
Generating a Sense of Urgency
Using Social Media
We believe that you have already thought or heard about them. Of course, you will generate something Easter special, but the important thing is, what can you add differently? You need to step further than these old and widely used Easter suggestions. So, we shared three new and beneficial ideas to boost your Easter sales in this article.
We bet you didn’t hear these three tricks to increase your Easter sales:
Be Extraordinary on Easter
Make Sure That Customers Are Aware of You
Let’s dive into details together!
3 Ways to Boost Your Easter Sales
It’s time to leave the old advertising methods to increase Easter sales. If you want to outshine your competitors, you should use the gamification method! ✨Gamification means providing a fun experience to customers to encourage them to visit your store or purchase. More clearly, it means giving simple tasks as a game to customers and rewarding them in return.
You can use the gamification method for all your shopping platforms, such as;
Gamification For Your Store
Its logic is like the golden ticket of Willy Wonka on a smaller scale. Let’s say you have a bakery. You can hide some golden tickets inside your croissant. Or you can use a more cost-effective idea like this one: rewarding the 100th customer of the day with a giant Easter Egg or a 50% discount on Easter. This game can start one week before Easter and continue each day. So, customers who missed the game on the first day can still attend the other days. Also, you can gain new customers in this way.
OR, if the physical conditions are suitable, you can generate more fun games. For example, if you have a grocery shop, you can hide five Easter discount coupons in different locations of your shop. Then, the ones who find them will be the winners. If you can announce the game day properly, more people will come to your shop for the contest. Then your Easter sales will begin to increase before Easter. We will explain the proper announcement methods at the end of this article.
Go creative. 🌈You can generate hundreds of game/contest ideas according to your target groups. Don’t forget: more visitors mean more potential Easter sales.
Gamification For Your E-Store
Like physical shops, your online stores can attract more visitors with gamification. For example, some websites create online egg-hunt games. They put eggs on several pages, and if any customers find and click these eggs, they get discounts/coupons/codes, etc.
You can add more to online egg-hunt games with a little more effort. All you need is catchy but straightforward games like Google Dinosaur Game. Okay, we admit this requires more than a bit of effort. However, if you make this effort, you will gain more than a few website visitors. In addition to the increase in potential customers, your web traffic and brand awareness will increase immediately. For this, you can create a different version of Google Dinosaur Game with an Easter theme. A bunny can collect Easter eggs. And the ones who reach a particular score can get free shipping for their Easter shopping.
Gamification For Your Social Media
Egg hunting can be adapted to your social media. Put egg emojis on three of your previous post captions. The first three followers who find and share these egg-placed posts on their story by mentioning you can get their Easter special award. In this way, your social media presence will be stronger since you will gain new followers and increase engagements.
2. Be Extraordinary on Easter
In addition to the pre-started gamification, you also need to use Easter Day efficiently to increase your sales. At this point, you should think about what you can make extraordinary on Easter regarding your business type. How far can you go? Go this far!
For example, if you have a restaurant, you can prepare a special Easter Day menu. Probably, most of your rivals will do the same thing. So, you can organize an Easter Party with a limited quota to get ahead of your competitors. In this way, you can stand out among your competitors and create a feeling of urgency.
Or, if you have a kids’ clothing boutique, you can organize a t-shirt design workshop for children. All you need is blank t-shirts, textile dyes, and the children’s imagination. Also, adult-targeted boutiques, bakeries, restaurants, cafes, etc., can produce similar kinds of workshops.
If you organize these kinds of different and innovative events on Easter, you can create a memorable experience for your customers in your shop. So, your shop will be remembered by them for a long time. This will increase your customer engagement, relations, and brand awareness.
3. Make Sure That Customers Are Aware of You
You can generate the most creative Pre-Easter and Easter Sunday special offers, games, contests, or events. The most crucial part of using them efficiently is informing your target about them.
You have multiple opportunities to spread your Easter special offers, such as posters on your window, social media announcements, website information, email marketing, etc. On the other hand, you can never be sure if these platforms delivered your message to your customers.
However, you made a great effort to produce gamification or Easter Day events, so you should definitely be sure about delivering them to customers. So, there is one platform that you must use: SMS marketing! You should send bulk SMS messages to inform your customers about your Easter special offers. They will certainly see your messages because the success rate of SMS marketing is quite high. For example, the SMS open rate is 98%. So, encourage your customers to attend your game/events on Easter by using bulk text messages.
▫️Discover more about the power of bulk SMS messages: SMS Marketing Statistics 2022
▫️To start using bulk SMS messages, here are our affordable prices: SMS Marketing Prices
▫️OR, if you want to give a try SMS marketing, you can sign up free: Sending Bulk Text Messages free
This article explains the three innovative ways of increasing Easter Sales. Good luck with your sales on Easter! 🌈
If you have questions about SMS marketing, don’t hesitate to contact us. We are happy to help you to grow your business.✨
Pony Express HQ Team