• Pony Express HQ

Text marketing update: Clean up your subscriber list-Unsubscribe failed numbers

Updated: Sep 15

Just launched: a handy new feature to clean up your subscriber list. Pony Express HQ now lets you audit your mobile - text marketing subscriber list and remove the phone numbers that failed. To find out why text marketing messages might fail and how you can take advantage of this new feature, keep reading!


Text marketing update: Clean up your subscriber list-Unsubscribe failed numbers
Text marketing update: Clean up your subscriber list-Unsubscribe failed numbers

How come my message failed to deliver to a subscriber?

There could be multiple reasons, such as:

  • The phone number is a landline and not a mobile phone

  • The phone number has been blacklisted by the phone carrier

  • The phone number is discontinued and no longer in use

How do I remove phone numbers that failed?

Pony Express enables single-click removal of all failed numbers.

Send Group Message via Pony Express | Text marketing
Send Group Message via Pony Express | Text marketing

1. From your Pony Express dashboard, click on "Send Group Message".

See Campaign Details Pony Express | Text marketing
See Campaign Details Pony Express | Text marketing

2. If you've sent group messages in the past, you'll see a history of your past messages. Click on "See Campaign Details" for the message that you'd like to check.

Click "Un-subscribe all failed numbers" | Text marketing
Click "Un-subscribe all failed numbers" | Text marketing

3. You'll see a report. Click "Un-subscribe all failed numbers" to remove the failed numbers.

If I un-subscribe a failed number, is it removed from all of my groups?

Yes, unsubscribing a failed number will remove the number from all groups. No need to remove failed numbers from every individual group.

Why should I remove failed numbers?

Keep your subscriber list clean and up to date with only valid numbers to improve your SMS marketing process. Otherwise, you can text unsubscribed people mistakenly, and receive stiff penalties between $500-1000.


💡 Discover US laws and regulations about user permissions: How to be TCPA and CTIA compliant when text message marketing

Got questions or feedback about your SMS marketing process? Leave them for us in the comments!

Happy Texting ✨

The Pony Express HQ Team 🐎