3 reasons why SMS - text marketing wins over email marketing every time
Updated: Nov 10, 2022
Our Pony Express HQ users know that if you aren't using text marketing, you're missing a huge opportunity to connect with your customers and members. What makes SMS - text marketing so effective and powerful? How does SMS - text marketing compare to email marketing? Read on to find out.
3 reasons why SMS marketing wins over emails
⏰ Reason number 1: Open Times
Text messages are opened way faster than emails! Emails sit in inboxes for an average of 6 hours and 24 minutes before they get opened. SMS? Text marketing messages get opened in 3 minutes or less.
✉️ Reason number 2: Open Rates
Almost all text messages get opened! Only 20% of emails are opened, versus 98% of text marketing messages. SMS - text messages perform nearly 5x better than email.
🛍 Reason number 3: Conversion Rate
When it comes to making a sale, SMS - text marketing message wins again! Only 2% of emails convert to a sale, versus 8% of text messages. Source*
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Happy Texting ✨
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