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3 reasons why SMS - text marketing wins over email marketing every time

Updated: Sep 20


3 reasons why SMS - text marketing wins over email marketing every time
3 reasons why SMS - text marketing wins over email marketing every time

Our Pony Express HQ users know that if you aren't using text marketing, you're missing a huge opportunity to connect with your customers and members. What makes SMS - text marketing so effective and powerful? How does SMS - text marketing compare to email marketing? Read on to find out.


💡 Discover 3 text messages you need to send customers via business texting services

3 reasons why SMS marketing wins over emails


⏰ Reason number 1: Open Times


Text messages are opened way faster than emails! Emails sit in inboxes for an average of 6 hours and 24 minutes before they get opened. SMS? Text marketing messages get opened in 3 minutes or less.

Text messages are opened way faster than emails! | Text marketing
Text messages are opened way faster than emails! | Text marketing
 

✉️ Reason number 2: Open Rates

Almost all text messages get opened! Only 20% of emails are opened, versus 98% of text marketing messages. SMS - text messages perform nearly 5x better than email.

Only 20% of emails are opened, versus 98% of text messages  | Text marketing
Only 20% of emails are opened, versus 98% of text messages | Text marketing
 

🛍 Reason number 3: Conversion Rate

When it comes to making a sale, SMS - text marketing message wins again! Only 2% of emails convert to a sale, versus 8% of text messages. Source*

Only 2% of emails convert to a sale, versus 8% of text messages  | Text marketing
Only 2% of emails convert to a sale, versus 8% of text messages | Text marketing
 

Are you using text message marketing with great results? Tell us all about it in the comments!📱

📌 Are you curious about SMS marketing and looking for an affordable, intuitive, and best text marketing platform with no training required? Then give Pony Express HQ a try! Our users rate it 5 stars.

Start a no-risk, free trial.

Happy Texting ✨


You may like to read: The top 3 ways to collect SMS opt-ins for text message marketing

The Pony Express HQ Team 🐎