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9 Ways to improve parent engagement in school using mass texting

Updated: Nov 21, 2023


9 Ways to improve parent engagement in school using mass texting
9 Ways to improve parent engagement in school using mass texting

Parent engagement is vital for school success but doesn't have to be daunting. By communicating effectively, you can strengthen this crucial partnership. Here are powerful methods for improving parent engagement:


❌ Reduce In-Person Meetings: Avoid overwhelming parents with frequent face-to-face meetings. Reserve them for essential matters.


❌ Ditch Long Emails: With email opening times of 6 hours and 24 minutes, parents may miss crucial information. Opt for a more efficient approach.


❌ Limit Phone Calls: Constant calls can be intrusive. Respect parents' time and privacy.


✅ Embrace Bulk SMS: A fast, affordable, and unintrusive way to keep parents in the loop.

  • Text messages have 98 open rates, with most opening in 3 minutes.

  • Mass messages are short and sweet to share even small details with parents, so it will not be time-consuming for parents.

  • Bulk SMS is permission-based, so schools need to collect opt-ins to send SMS to parents. So parents will not feel disturbed.

In the end, it is totally up to you which tool you want to use to improve parent engagement, but SMS marketing is the most cost-effective, undisturbing, and fast way to communicate with parents for schools.


If you want to use bulk SMS (or SMS marketing, in other words), here are 9 ways to use mass texting to improve parent engagement:

  1. Send welcome & introduction messages

  2. Send conference reminder messages to parents

  3. Text important announcements

  4. Invite parents to events & school activities via mass messages

  5. Inform parents about volunteer opportunities

  6. Provide academic updates via bulk texting

  7. Send parents school safety reminders

  8. Celebrate students’ achievements via personalized messages

  9. Schedule 1:1 meetings effortlessly via messaging


💡 This infographic below explains these 9 ways to improve parental engagement via bulk SMS by sharing message examples to send parents.


9 Ways to improve parent engagement in school using mass texting
9 Ways to improve parent engagement in school using mass texting

Our guide reveals 9 ways to boost parent engagement using mass texting. We hope these tips enrich your school's parental involvement. For any queries on bulk messaging, drop a comment below – we're here to help.


If you need a mass text messaging service, let us introduce you to Pony Express HQ!

  • You can examine our pricing at → SMS marketing pricing

  • Also, you can sign up and explore & use our mass texting platform for free. We offer 100 bonus text message credits for every new user.


Happy Texting 💬

The Pony Express HQ Team


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