• Pony Express HQ

Why and How to Send Personalized Text Messages

Updated: Nov 7

Good news! With our new personalization feature, you can now deliver your bulk SMS - text messages with a more personal touch. 🙌

Why and How to Send Personalized Text Messages

What is a "personalized" text message?

The personalization feature allows you to easily add your subscriber's first name, last name, or email to your message body.

Here is a list of currently supported contact fields that you can add your message:

  • Full name

  • First name

  • Last name

  • Email

  • Contact phone number

How does personalized text messages work?

When you create a new group message and click on the"Personalize" button and select what you’d like to insert:

Pony Express HQ will automatically replace this tag with the contact name while sending the message.

Here's an example:

"Hi {{firstname}}, tonight's meeting starts at 6:30 pm | 415 Jackson St. See you tonight 🎉 The Pony Express HQ Team

Your subscriber will get the message as follows:

"Hi John, tonight's meeting starts at 6:30 pm | 415 Jackson St. See you tonight 🎉 The Pony Express HQ Team

Notice how the {{firstname}} is replaced with the first name of the contact receiving the message.

If you have contacts without the field you want to insert, provide a default placeholder text when prompted dynamically.

These are the currently supported contact fields that you can add to your text message campaign:

  • Full name = {{fullname}}

  • First name = {{firstname}}

  • Last name = {{lastname}}

  • Email = {{email}}

  • Contact phone number = {{phonenumber}}

Now you know how simple it is to create personalized text messages for each one of your contacts.

Sign up now to Pony Express HQ and get 100 free personalized text messages on us. Also, as always, drop us a line if you have any questions or feedback.

Happy Texting Pony Express HQ

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Pony Express HQ is a 100% opt-in service.
Please see our Privacy Policy, Terms Of Use, Anti-Spam Policy to learn about our position on spam and the privacy of your data.

Pony Express HQ has a zero-tolerance policy for text messaging spam and reserve the right to immediately cancel the account for any user that does so. Don't be that person. 🙅‍

Standard message & data rates may apply. For help, text "HELP". To opt-out of any Pony Express HQ related group list, text "STOP" or contact Support, contact@ponyexpresshq.com​.


Pony Express HQ neither provides lists of phone numbers nor do we give access to our clients’ contact lists.