• Pony Express HQ

“Hair” Today, Gone Tomorrow: SMS - Text Marketing for Beauty Salons and Spas

Updated: Oct 30

Getting that just-right hairstyle for an individual is very similar to planning your company's right digital marketing campaign. It’s got to make you look good. It’s got to make you feel good. And it needs to be something you can maintain. Beauty salon and spa owners, take heed! We’re here to tell you that the same magical feeling you provide your salon chairs can be translated into a strategic and cost-effective SMS text marketing campaign to help grow your revenue and boost your business. 📈

Here are three traditional marketing tips -- with an SMS twist -- to give you that hair-raising boost in clientele.

1. Get the Word Out

When disseminating coupons or flyers about your latest beauty pampering deals, it’s not uncommon to use paper or coupon booklets and to leave them all over town. This can be hit or miss, but at least you’re getting the word out about your services, right? With an SMS text marketing plan, though, you can message your latest deals to your top clients directly to their phone, allowing you to cast a wide net with minimal effort or cost. 💸 Take a look also the top 3 ways how to collect SMS opt-ins.

2. Do Some Good

Now we always encourage doing good for the sake of doing good. Providing a little beauty pampering for those in need will never be a bad thing. But volunteering your services is also an effective way to advertise your business. An SMS text message marketing campaign can organize and coordinate these efforts, helping make sure that your volunteer work creates the most impact in your community -- all the while increasing your client contact list.

3. Target Your Clients

If you’re a salon owner, you know your clients come from all walks of life. And it can be a challenge to come up with exciting promotions that appeal to everyone. With text marketing, you can easily target your latest deals for your most suited clientele. Is the new school year about to start? Offer a “Back To School” haircut that targets only your young people and teachers. 📚


Wedding season kicking off? Create a “Bridal Party” 👰 sign-up campaign for your soon-to-be-Mrs clients.

Your text marketing campaign should reflect how you run your beauty salon and spa: everyone welcome, and each client is treated as an individual. With the Pony Express HQ texting platform, you can create that same specialized service in your marketing campaign, allowing you flexibility while staying powerfully connected with your clientele -- in and out of your salon.

Want to learn more? Pony Express HQ is the go-to service for mobile text message marketing. Our company offers various mobile marketing solutions. Let’s ensure your beauty business stays “hair” today and not gone tomorrow.


Happy Texting!

Pony Express HQ

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