How can SMS text marketing help charity organizations raising their chance of being advertisable?
Updated: Oct 31, 2020
A company’s advertising budget can accommodate multiple streams in the for-profit world to achieve their marketing goals. However, the story is quite different for not-for-profit organizations. Non-profits will often de-prioritize advertising and marketing in their annual budget to allocate more, if not most, of their resources towards their mission statement.
This is understandable and perhaps even as it should be. However, with today’s technological resources, just because you’re working with a limited budget, it doesn’t mean you can’t have an impactful SMS text marketing campaign for your organization.
If your goal is to make sure your message reaches as many people as possible, consider using an SMS text marketing plan. Quite simply, SMS text messaging is the most cost-effective and easiest way to promote your mission and reach people who are unfamiliar with your work. While Non-Profits may be limited in financial resources, the need for marketing is no more diminished than if you are a Fortune 100 company.
Learn how text marketing can provide your organization the edge it needs to be at the forefront of everyone’s minds.
Bring your organization's relevancy and currency to the people. An SMS - text marketing plan can help make people aware that your work directly impacts their day-to-day lives. Text messages have a 98% open rate and have to be 90% read rate; in fact, most text messages are read within the first 3 minutes.
Engage in a call-to-action. By applying keywords, your text campaign can be an immediate call to action, allowing folks to instantly donate to your cause with just a few keystrokes on their smartphones. The same ease your donors use their phones to pay for their morning coffee can be utilized towards a donation campaign towards your latest organization’s work.
Show folks your gratitude. Donors want to know how their contribution helps in the cause. The same text marketing tool that allowed them to donate can be used to relay updates on your fundraising goals, latest updates on your work, and provide you an immediate means to say thank you.
At Pony Express HQ, we believe in doing good work in the service of those in need. Moreover, just because you don’t have a huge marketing budget, it doesn’t mean your work's importance can’t reach a broad audience. We have a powerful and user-friendly text messaging platform that can be easily catered for your non-profit organization needs. Pony Express HQ is extremely cost-effective, with no monthly fees; in fact, you only pay for what you use. We designed the text messaging platform so easy for you that no technical expertise is needed. Are you ready to start getting the word out about your organization with SMS marketing? Then give Pony Express HQ a trial run today!
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