Updated: May 19
Valentine's Day is a great opportunity to increase your sales. Generating the right campaigns and discounts is essential to increase sales, but they are not enough. You must tell your customers about these campaigns. But how?
The best and most accurate way to promote on Valentine's Day is text marketing. According to the latest research of Gartner*, the SMS open rate is %98!
Learn more stats at Top 13 SMS marketing statistics
In this article, we'll explain how to increase your sales using text marketing. But first things first, let's check the definition of text marketing.
What is Text Marketing?
Text marketing which is also known as SMS marketing is a way of reaching your customers to tell them about your campaigns, promotions, discounts, and new shop openings. Also, you can remind your customers about yourself by using SMS marketing. Text marketing is generally used by both e-commerce and stores.
Read all about: The 6 Advantages of Text Marketing
How to Increase Your Sales Using Text Marketing on Valentine's Day?
There are 3 important things that you must pay attention to before using text marketing to increase your sales using text marketing on Valentine's Day:
Okay, but how should you apply these steps to increase sales on Valentine's Day? Let's take a closer look at the details together!
1. Timing of Text Marketing Campaigns
To reach customers and attract their attention, you must be careful about timing. Text marketing campaigns should be run between 09:00 AM and 09:00 PM. You should send text messages neither too early nor too late. Since these are the customers' mobile phone numbers, untimely text messages can cause adverse effects and customer loss instead of increasing sales.
In addition to the daily timing, you should think about the timing of the campaign. What we mean is you should use text marketing several times to increase sales during Valentine's Day. Sending messages on only Valentine's Day is not enough!
You should use text marketing for pre-announcement, on-time announcements, and final calls of your campaigns for Valentine's Day. The pre-announcement can be a week before Valentine's Day, made to make your customers aware of your upcoming discounts. Then, you can remind your customers about V-Day discounts on Valentine's Day mornings. And on the evening of Valentine's Day, final text messages like "not miss the opportunity" or "last hours of the campaign" can help you to increase sales on Valentine's Day.
2. Content of Text Marketing
You have limited time to engage with your customers with text marketing because they don't want to read long messages. Short and precise messages are essential for the best text marketing, especially on Valentine's Day. So, you must be sure that you have adequate and interesting information in the text messages with the content below.
The content of text marketing should include:
Giving numbers or discount rates is a must for text marketing. Customers want to know if it is worth using this discount, and they can understand it by looking at numbers. Also, numbers are eye-catching in a text; thus, you can use numbers/rates to enhance customers' interest in your text message.
Although the date of Valentine's Day is exact, you must give the date of the discount in your next marketing message. Maybe the discount started days before Valentine's Day, or it can continue until a week later than Valentine's Day. Customers need to know the exact time period and due date of the discount to plan their shopping.
CTA (Call to Action)
By informing customers about discounts and dates, you can help them start thinking about buying something on Valentine's Day. However, it is not enough to motivate them to shop. People always need to hear "Do, Make, Click, Go, Buy" to take action. Thus, you should add a CTA to your text marketing message.
3. The Platform of Text Marketing
Using text marketing is one of the most successful ways to increase sales on Valentine's Day. However, you should work with the right and best text marketing platform to reach your goals quickly.
For this reason, you can collaborate with Pony Express HQ to increase your sales during Valentine's Day and many other sales days as well. The most particular feature of the Pony Express HQ is its affordable text marketing prices. The Pony Express HQ has the best available prices among other text marketing companies.
In addition to its affordable prices, Pony Express HQ provides pre-designed templates to save you time and effort. You can change these templates or create new text marketing campaigns from the platform.
Click to examine the platform of Pony Express HQ: Text Marketing Platform.
In this article, we explain the ways of increasing sales on Valentine's Day by using text marketing. We hope it will be helpful in growing your business. If you have questions, please do not hesitate to contact Pony Express HQ or leave a comment below.
Valentine's Day Promotion Ideas via SMS marketing
Text your Valentine's Day offers to customers
Share your special Valentine's Day collection with customers
As February approaches, an average of 165,000 people search Google for "Valentine's Day gifts" each month. To help your customers, send them a gift guide of the products in your store.
Send reservation links for appointments/bookings
Invite people to your Valentine's Day events
Send a meaningful Valentine's Day message to customers about love
SMS marketing is the fastest way to reach your Valentine's Day promotions to customers. Take advantage of it! 🚀
Promotional Valentine's Day Messages for Businesses
Valentine's Day Message for Restaurants
"Hey, John! Our chef created an amazing menu for Valentine's Day. Early booking is only available for our VIP customers. Book at: ponyrestaurant.com, or reply CALL to get a reservation call from us. -Text STOP to opt out."
Valentine's Day Message for Florists/flower shops
"Hey, Sofia! We made our best flower arrangements ever for this Valentine's Day. Want to see them? Here they are, ponyflowers.com. Remember to order early before stocks last, and love yourself 💜! -Reply STOP to opt out."
Valentine's Day Message for Jewelry Stores
"Hi, Khristine! We hope you're doing well. Access our exclusive Valentine's Day collection early for VIPs at ponyjewelry.com. The link expires in 3 days. -Text STOP to unsubscribe."
Valentine's Day Message for Retailers
"Hey there, do you need Valentine's Day gift ideas? This V-Day gift guide will help you to find the most unique and exclusive gift for your loved one: ponyretail.com. -Text STOP to opt out."
Valentine's Day Message for Nail Salons
"Hi, Beauty! We promise you will love our Valentine's Day special nail art collection! Examine the examples at: ponynails.com. Schedule your appointment online via the same link, or text YES to get a call from Pony Nails. Reply CANCEL to unsubscribe our messages."
Do you need more message examples for your business? Check this article out:
Happy Texting ❤️
The Pony Express HQ Team