Updated: Sep 21
Why are business owners turning to text marketing when engaging customers on their mobile phones? Text marketing campaigns have increasingly become a quick and cost-effective marketing platform. Text marketing is also one of the most popular modern mobile marketing methods and a great opportunity for small and medium-sized businesses to impact their customer outreach significantly.
Unlike other marketing techniques, mass text messaging acts directly on the customer and creates a personal connection between your customers and your business. As a result, customers are more likely to see and respond positively to a text message than a random email or advertisement.
Here are the top 6 advantages of why text marketing is better for your business.
1. Text marketing has higher open rates
Text messages have a 98% open rate who receive one and are read within the first 3-5 minutes of it being received. Most text messages are responded to in under 90 seconds! That's correct. When you compare that to email marketing open rates of 18% with a much lower response rate of 6%, it's a no-brainer why business owners turn to text marketing when looking to communicate with their customers on their mobile devices.
All these mean that almost 3x people are reading your text marketing messages than opening the emails you've sent them.
2. Text marketing is cost-effective. Yes, it is!
You think that text marketing campaigns are costly, but you save on the costs of creating emailers. Email campaigns need design, creativity, and even content strategy.
With only 160 characters of text messages, you can reach your audience much more cost-effectively! Therefore, text marketing is a generally low-cost way to market your business.
If you are looking for the best business texting service, Pony Express HQ offers the most affordable text marketing pay-as-you-go pricing options that are good for any small or medium-sized marketing budget.
3. Text marketing is faster and mobile
Text messages are opened way faster than emails. Emails sit in inboxes for days before they get opened; phone calls can go unanswered, but text messages? Text marketing messages are almost always read in 3 minutes and less after they're sent. Text messages are being sent at a faster speed across the globe. When it comes to communication effectiveness, they work.
Of course, it's perfectly optimized for mobile. Text marketing also doesn't require customers to be in front of a computer to engage with business owners, meaning that they can reach and engage with them wherever customers are.
4. Text marketing is permission-based
Fortunately, customers have an easy way to opt themselves in or out straight from their mobile phones with most text-marketing services. Furthermore, unlike many other marketing channels, text marketing is requested by customers, which means that the level of engagement business owners see from customers through text marketing is extremely high.
It's great to send out your text messages, giving your customers the latest news on your business ventures. Plus, seeing how many customers opt-in to those updates can provide you with information to use later marketing strategies. 🎉
Before sending a text message, you need "Prior Express Written Consent" to add or import contacts. Also, you need "Prior Express Written Consent" for sending a text message. ★
Customers can also opt out! People can respond directly to your text with STOP. When people receive their first message via Pony Express HQ, your customers will receive the instructions to text 'STOP' at any time to unsubscribe. Allow your customers and members to control how they want to hear from you.
Learn more details using keywords on how to opt-out from unwanted text messages.
5. Text marketing has a higher CTR (Click Through Rate)
Text messages are short and sweet. It gets straight to the point and has a better chance of keeping the client's attention. It means that when business owners have a message, they want their customers to see and see it immediately!
With an industry standard of 160 characters, text messages are short and can be read in seconds. Text messages have to keep to their word limit and only leave room for the important stuff, while emailers tend to have irrelevant information, which risks boring the client. SMS marketing campaigns can keep the client returning with around 4-6 text campaigns per month. Text messages fit perfectly into how people are consuming information.
Almost all text marketing messages get opened! The average click-through rate for links in text messages reaches 19%, while the click-through rate for email marketing is just 3.2%. People generally don't have the time or patience to read through an email until they reach the link.
6. Text marketing has a higher conversion rate
Research shows that text marketing wins again when it comes to making a sale! Only 2% of emails convert to sales, versus 8% of text messages. 32% of recipients respond to text marketing offers with texted coupons redeemed 10 times more often than traditional coupons. 54% of consumers receive at least one text message daily, and 50% of US consumers receive branded text messages to make direct purchases.
Keep your customers informed about news, deals, and events about your business via texting them. Text marketing is the easiest and fastest way to spread the word.
SMS also stands for "Short Message Service," at 160 characters, it takes almost no time to read and comprehend a message. That's another important reason business owners prefer to use SMS or text marketing.
Learn why SMS wins over email every time!
We explained 6 advantages of SMS marketing. Join today, and start using our affordable and easy-to-use SMS marketing platform to grow your business. Sign up today and get 100 bonus text credits: no monthly subscription, no monthly commitment, and no setup fee. Start a no-risk. 💙
Happy Texting ✨