6 Advantages of Text Marketing

Updated: Nov 14, 2020

Why are business owners turning to text marketing when looking to engage customers on their mobile phones? Text marketing campaigns have increasingly become a quick and cost-effective marketing platform. Text marketing is also one of the most popular modern mobile marketing methods and a great opportunity for small, medium-sized businesses to impact their customer outreach greatly.

Unlike other marketing techniques, text messaging acts directly to the customer and creates a personal connection between your customers and your business. Customers are more likely to see and respond positively to a text message than a random email or advertisement.

6 Advantages of Text Marketing | Pony Express HQ
6 Advantages of Text Marketing | Pony Express HQ

Here are the top 6 advantages of why text marketing better for your business.

1. Text marketing has high open rates

Text messages have a 98% open rate who receive one, are read within the first 3-5 minutes of its being received. Most texts are responded to in under 90 seconds! That's correct. When you compare that to email marketing open rates of 18% with a much lower response rate of 6%, it’s a no-brainer why business owners turn to text marketing when looking to communicate with their customers on their mobile devices.

All these mean that almost 3x people are reading your messages than opening the emails you’ve sent them.

2. Text marketing is cost-effective. Yes, it is!

You think that text marketing campaigns are costly, but you save on the costs that come with creating emailers. Email campaigns need design, creativity, and even content strategist.

With only 160 characters of text messages, you can reach your audience much more cost-effective! Text marketing is a generally low-cost way to market your business.

Pony Express HQ offers the most affordable text marketing pay-as-you-go pricing options that good for any small or medium-sized marketing budget.

3. Text marketing is faster and mobile

Text messages are opened way faster than emails. Emails sit in inboxes for days before they get opened, phone calls can go unanswered, but text messages? Text messages are almost always read in 3 minutes and less after they’re sent. Text messages are being sent at a faster speed across the globe. When it comes to communication effectiveness, they work.

Of course, it’s perfectly optimized for mobile. Text marketing also doesn’t require customers to be in front of a computer to engage with business owners, meaning that they can reach and engage with them wherever customers are.

4. Text marketing is permission-based

Fortunately, customers have an easy way to opt themselves in or out straight from their mobile phones with most text-marketing services. Unlike many other marketing channels, text marketing is requested by customers, which means that the level of engagement business owners see from customers through text marketing is extremely high.

It’s great to send out your text messages, giving your customers the latest news on your business ventures. Plus, seeing how many customers opt-in to those updates can give you information to use later marketing strategies. 🎉

Make sure before sending a text message, you need "Prior Express Written Consent" for add or import contacts. Also, you need "Prior Express Written Consent" for sending a text message. ★

Learn TCPA Compliance Checklist Guidance for Text Marketing

Customers can also opt-out! People can respond directly to your text with STOP. When people receive their first message via Pony Express HQ, your customers will receive the instructions to text 'STOP' at any time to unsubscribe. Allow your customers and members to control how they'd like to hear from you.

Learn more details using keywords on how to opt-out from unwanted text messages.

5. Text marketing has a higher CTR (Click Through Rate)

Text messages are short and sweet. It gets straight to the point has a better chance of keeping the client's attention. It means that when business owners have a message, they want their customers to see and see immediately!

With an industry-standard of 160 characters, text messages are short and can be read in seconds. Text messages have to keep to their word limit and only leave room for the important stuff, while emailers tend to have irrelevant information, which risks boring the client. SMS text message marketing campaigns can keep the client returning with around 4-6 text campaigns per month. Text messages fit perfectly into how people are consuming information.

Almost all text messages get opened! The average click-through rate for links in text messages reaches 19% with while the click-through rate for email marketing is just at 3.2%. People generally don't have the time or the patience to read through an email till they reach the link.

6. Text marketing has a higher conversion rate

Research shows that when it comes to making a sale, text marketing wins again! Only 2% of emails convert to a sale, versus 8% of text messages. 32% of recipients respond to text marketing offers with texted coupons redeemed 10 times more often than traditional coupons. 54% of consumers receive at least one text message daily, and 50% of US consumers receiving branded text messages go on to make direct purchases.

Build your brand and loyal customer base by keeping them engaged with the latest deals, news, and events about your stores. Text marketing is the easiest and fastest way to spread the world.

SMS also stands for “Short Message Service,” and at 160 characters, it takes almost no time to read and comprehend a message. That’s another important reason why business owners prefer to use SMS marketing or text marketing.

Learn why SMS wins over email every time!

Are you curious about (SMS marketing) - text marketing? Looking for an affordable, intuitive platform with no training required? Then give Pony Express HQ a try! Our users rate it 5 stars. Sign up today, get 100 bonus text credits: no monthly subscription, no monthly commitment, no setup fee. Start a no-risk. 💙

Happy Texting ✨

The Pony Express HQ