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The marketing tool you can't live without anymore: Mass text messaging

Updated: Sep 21, 2023

The Marketing Tool You Can’t Live Without Anymore: Mass Text Messaging
The Marketing Tool You Can’t Live Without Anymore: Mass Text Messaging

More than 270 million Americans own mobile phones today, and they check their phones an average of 47 times daily. People check their phones for various reasons, including reading text messages sent by marketers. Incredibly, text messages have a 98% open rate, and about 56% of customers willingly opt into SMS marketing campaigns.

These statistics highlight the importance of mass text messaging for marketing. Here is a deeper overview of why mass text messaging is the tool you can’t live without anymore.

How Mass Text Messaging Works

Mass text messaging entails sending promotional text messages to your audience. It is also known as bulk SMS marketing, and it is one of the most intimate marketing tactics because text messages are considered personal. The messages can relate to any aspect of your marketing campaign, from product promotions to order status updates and surveys.

Text marketing is also easier and simpler than other marketing tactics because SMS messages are composed solely of text (no media files). Ultimately, you only need the following three things to get started with SMS marketing:

1. Subscribers

Your subscribers are your SMS marketing campaign’s foundation. They are more than just ordinary phone users – they are your target audience, meaning that they should be genuinely interested in what you have to say.

2. Marketing Strategy

SMS marketing should be based on an efficient strategy, just like every other marketing tactic. The strategy should be based on the campaign’s objective, whether it is getting more leads or building brand loyalty. Familiarizing yourself with SMS marketing best practices is vital to ensuring that your messages remain appealing and don’t cross the line, making them intrusive or a nuisance to your audience.

3. Text Marketing Platform

Finally, you will need a text marketing platform to broadcast your bulk SMS marketing campaign. It is advisable to choose the best text marketing platform, especially one that partners with many mobile network service providers to broaden your audience base and offers versatile business texting services that suit your unique needs and preferences.

Benefits of SMS Marketing

Some of the most notable benefits of mass text marketing and compelling reasons to adopt this marketing channel include:

  • Excellent Reception ✅

More people are ignoring or blocking non-text marketing messages, such as emails and app notifications. In contrast, 91% of customers have a positive perception of brands that market via SMS, and about 51% of audiences become eager and curious after getting an SMS or MMS marketing message. SMS messages also have one of the highest open rates of all marketing mediums.

  • Real-Time Interaction 🤝

Most phone users check their phones dozens of times daily, especially when receiving notifications. Unlike in-app notifications and generic emails, text messages are more personal, and many people are usually curious to read them. Many people also don’t mind replying to these messages when given the option.

  • Cost Efficiency 💰

SMS marketing pricing and costs vary considerably depending on factors such as your audience’s size, but they are considerably lower than other marketing tactics. Besides being affordable, SMS marketing also generates considerably high ROIs.

  • Ease of Use 🌟

Marketing is becoming increasingly complicated, especially with the need to track each audience member’s needs and preferences. However, SMS marketing is simpler, albeit it also involves marketing strategies such as audience targeting and market analysis. Ultimately, hiring the best SMS marketing platform will save you a lot of time and get you good ROIs.

Choose the Right Text Marketing Platform

Mass text messaging for marketing is easy, appealing to audiences, cost-efficient, and generates good ROIs. However, your SMS marketing campaign’s success largely depends on your SMS marketing platform, so ensure that you get a reliable one.

Fortunately, you don’t have to look further than Pony Express HQ for reliable SMS marketing solutions. Sign up today!

Got questions? Leave a comment below 👇

Happy Mass Text Messaging!

The Pony Express HQ Team 🤍

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