How SMS text marketing will change the game for real estate professionals?
Updated: Sep 14, 2022
Exceptional customer service goes hand-in-hand with success in the real estate 🏡 industry. The most successful realtors know that innovation is the key to taking care of their clients. Top realtors are experts at one-to-one communication, active listeners to their client’s needs, and provide a solution in a timely manner.
But what happens when communication needs to reach a broader audience more reliable and dynamically?
Realtors are limited by the traditional solutions of telephone 📲, e-mail, office assistants, flyers, and advertising. This is why an SMS marketing plan can make a big difference in your outreach.
Real estate professionals need to communicate with large groups but can often feel let down by the traditional communication tools. How many of these situations have you encountered as a real estate professional?
The timing ⏳ on an open house changes due to a scheduling conflict. The listing realtor needs to reach all the potential buyers (and agents) simultaneously with the information change.
A new “pocket listing” becomes available, and a realtor wants to quickly notify a small network of peer agents and clients with the “inside scoop.”
An urgent or essential message needs to reach a large team of agents in a branch or regional office. ✅
A realtor wants to respond quickly and automatically to simple messages from potential clients with a text message.
Timely and immediate responses are needed for inbound requests that happen outside office hours (real estate is 24/7/365, am I right?).
The challenge underlying all of these examples is that while people may check their e-mail or social media accounts 3-4 times a day, urgent and timely connections are being missed. On the other hand US citizens check their mobiles 47 times in a day.
As a result, mass text messaging is emerging as a far more effective communication tool. Research and data show that SMS text messages open rates are very high, making it an exceptional approach for real estate professionals who want to create an impactful dialogue with their clients.★ Bottom line: If a real estate agent sends an SMS text message to a client, they will likely receive and read the text message on time. 🙌
At Pony Express HQ, we have built a powerful and user-friendly mass text messaging platform that gives realtors an important tool to serve clients. What makes Pony Express HQ a great match for you is that we understand your real estate business needs: Pony Express HQ is cost-effective, there are no monthly fees, and you only pay for what you use.
💡Check out our business texting service prices: bulk SMS pricing
Learn more about how SMS marketing with Pony Express HQ can be a profitable and rewarding approach for reaching and keeping in touch with clients from our SMS marketing blog.
Are you ready to start experimenting with SMS marketing to improve your business?
Give Pony Express HQ a free trial run today! 💡 Sign up: https://my.ponyexpresshq.com/
The Pony Express HQ Team