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9 Ways to use SMS marketing for nonprofit organizations

Updated: Aug 17, 2023


9 ways to use SMS marketing for nonprofit organizations

Nonprofit marketing can be challenging due to the limited resources. That is why many nonprofit organizations started to use mass texting services to leverage the efficiency of SMS marketing. Compared to other marketing tools, mass messaging services can be a lifesaver tool for nonprofit marketing with their affordable pricing, high open rate, and fast open time, as you can see below.


Why mass messaging is the best marketing tool for nonprofit organizations

To explain why SMS marketing is a must-use marketing tool for nonprofits, we compiled 9 use cases and examples of mass text messages for nonprofit organizations.


1. Run fundraising campaigns with SMS

You can easily inform and motivate people about your fundraising campaigns in just 5 minutes using mass text messages. You can even include a donation link in your text message to make it easier for recipients to donate and spread the word. Here are two message examples that you can use for your nonprofit organization's fundraising campaigns:

“Dear [name], we're raising funds to help [cause name]. Please help us make a difference by donating today at [donation link]. Even a small donation can go a long way in supporting our cause. Thank you for your support. - [Nonprofit organization name]”
“Join us in making a difference today! We're raising funds to support [cause name]. Click on the link below to make a donation and help us make a positive impact. [donation link] - [Nonprofit organization name]”
auto-response message example for nonprofit organizations

2. Segmentize volunteers via text keywords

Are you inundated with volunteer applications for your nonprofit organization? Managing the process can be a hassle, but you can easily streamline it with text keywords. Create specific text keywords for different events and easily segmentize each volunteer. For instance, you can use PET for pet shelter visits and TOY for toy collection drives. Here's an example of how you can use text keywords for volunteer recruitment:



3. Promote your events via fast messages

You can increase the attendance of your charity events via SMS marketing. Invite people through mass text messages, share event details, send registration links, or get RSVP messages.


Here are two examples of event promotion messages that your nonprofit organization can use:

“Join us in making a difference! Our annual charity gala is coming up on [date] at [time] at [location]. Register now at [registration link] to reserve your spot. We can't wait to see you there! - [Nonprofit Name]”
“Hey [name], we’re hosting a charity sale for children affected by the earthquake in Turkey & Syria. Find details and register at [link]. Please forward this message to those who may be interested. We’re looking forward to seeing you there!”

4. Organize Volunteers via messages instantly

With text messages, organize volunteers quickly during any event. Here are two message examples for volunteer organizations:

"Hi [name], the event is about to begin. Please check your assigned position from here: [link]. If anything is unclear, don't hesitate to ask by replying to this message at any time during the event. - Pony Nonprofit"
"URGENT: We need 2 volunteers in the warehouse. Please reply YES if you are available, but wait to change your position until you receive a confirmation message. Thank you. - [Nonprofit Name]"

5. Quickly send last-minute updates via SMS

SMS is an efficient way to keep people informed of last-minute cancellations, delays, or other changes. By using this method, you show that you respect their time and energy. Here are two message templates for your nonprofit organization:

"Hello [name], we regret to inform you that the shelter visit is delayed due to heavy rain. We apologize for the last-minute change. We'll update you as soon as the new date is available. Thank you for your patience. - [nonprofit organization name]"
"CANCELLATION: Unfortunately, today's beach cleaning has been canceled due to rising water levels. We apologize for the inconvenience. If you're already on your way, let's hang out and chat at [location] instead. Please reply YES if you're coming. - Pony Ecowarriors 🌎"

6. Send warm welcome messages

Creating a sense of belonging begins with a warm welcome. One of the most heartfelt ways to achieve this is by sending personalized welcome messages to new members' phones. It shows them that they are valued and appreciated. Here are two SMS message examples for welcoming new members of nonprofit organizations:

"Welcome to [Nonprofit Name], [Member Name]! We're thrilled to have you on board. Get ready for an amazing journey filled with opportunities, connections, and growth. Feel free to reach out if you have any questions or need assistance. We're here to support you every step of the way.🌟"
"Hey there, [Member Name]! A big warm welcome to [Nonprofit Name]. We're excited to have you join our vibrant community. Prepare to meet inspiring individuals, engage in meaningful discussions, and unlock new possibilities. Stay tuned for updates on upcoming events! 🙌”

7. Thank and engage with your nonprofit’s member

Building an emotional bond with members is paramount in nonprofit marketing. Making your members feel appreciated and valued is key. One of the best ways to achieve this is through personalized thank-you messages sent after events, donations, and other engagements. Here are two SMS message examples that can be used to express gratitude and engage with your nonprofit organization's members:

"Dear [Member's Name], your support has made a significant impact on our cause. We wanted to take a moment to express our heartfelt appreciation for your recent donation. Because of thoughtful individuals like you, we can continue making a difference in the lives of those we serve. Thank you for being an integral part of our nonprofit family. 🙏"
"Hey [Member's Name], we couldn't have pulled off our recent event without you. Your time, dedication, and enthusiasm made a world of difference. On behalf of our entire nonprofit team, we want to extend a warm thank you for your valuable contribution. Together, we are creating positive change in our community. Stay tuned for more exciting opportunities to get involved. You're an incredible member, and we're grateful to have you with us.🌟"

8. Run MMS promotions

Incorporating visually appealing MMS messages into your nonprofit marketing strategy can capture attention, evoke emotions, and enhance member engagement. Combine the power of text and multimedia to leave a lasting impact on your audience. Here are two MMS marketing message examples tailored for nonprofit organizations:




9. Share important documents quickly with bulk SMS

Effective and efficient communication is essential for nonprofit organizations to make the most of their budget and time. Bulk text messages are the fastest and most budget-friendly solution to meet this communication need. Send important documents, information, and links to your members through mass messages to save time. Here are two great examples of text messages for nonprofit organizations to use when sharing documents:

"Hello, [name]! At [Nonprofit name], we value transparency as one of our key principles. That's why we are thrilled to share our annual report with you, which includes important information such as the statement of cash flows, tax details, and other essential documents. You can access the report by clicking this link: [link]. Thank you for your continued support in our mission to make a positive impact!"
"Exciting times ahead! Are you ready for the upcoming year? We definitely are! Discover our comprehensive charity calendar for making a difference and spreading the good in our community. Check out the plan for this year by visiting [link]. Together, let's create a brighter future! 💪- [Nonprofit name]"

In this article, we have provided valuable insights into how nonprofit organizations can leverage mass text messaging effectively. With 9 actionable tips and message examples, we aim to support nonprofits in enhancing their marketing and communication strategies. That is why we're giving away 1000 bonus text message credits exclusively for nonprofits. Don't miss out! Find more details and take advantage of our Bulk SMS Pricing - Nonprofit Promo.


Happy Text Messaging 🤍

The Pony Express HQ Team


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