Updated: Oct 18
As new marketplaces (like Trulia or Zillow) emerge, it becomes a necessity for companies to change their selling strategies and find new means to reach their clients. Traditional methods are outdated and not useful in the real estate industry. ❌
People don't read any more ads in the newspapers. Renting billboards and broadcasting TV advertisements to announce an open house is too expensive for the agents. 💰💰💰
The traditional ways to reach clients have expired over the years, and dozens of new strategies have emerged instead. Traditional methods of reaching a real estate agent take too much time, and buyers are not as patient as in the past. If one agent is not available, they do not hesitate to contact another.
That is to say, the customer profile for agents becomes harder to please, but the means of reaching them have multiplied over time. So, how is text marketing a good solution for real estate today?
💡Discover more: What is SMS Marketing? Benefits of SMS Marketing
Cons of Using Old Ways Instead of SMS Marketing
Today, real estate agents can reach their customers through different communication methods. They may still use traditional ways like distributing flyers or publishing ads using billboards. These ways may be informative for the buyers, but they are not informative for the agents. A real estate agent can't choose or manipulate who will see their ad or take the flyer. Therefore, he can't reach his optimal customer profile. ❌
Today's marketing strategies, like bulk SMS - text messages, allow agents to reach their clients with a higher success rate. Dozens of ads bombard customers daily, whether or not they're interested, which in turn leads them to ignore all the ads around them. Thus, they also miss the ads and special offers they may be interested in. 💸
Expectations of Today's Customers
Traditional ways of buying or renting a house have many different steps. 👉Noticing an ad, calling the agent, arranging an appointment for a time that both parties are available, meeting, and finally seeing the house.
However, in today's world, people spend most of their time going to and coming from their workplaces. They are not careful enough to notice the ads that they might be interested in, and 49% of buyers expect an instant response when they reach agents.
So, a real estate agent has few opportunities to reach his client and not lose them. If he can not use these opportunities, he can lose his clients for good ✨. Innovative strategies can help agents overcome the problems that arise from reaching clients.
SMS text marketing is one of the most outstanding marketing strategies to gain customers and maintain customer satisfaction. ✅ Text message marketing is essential for real estate agents to find and interact with their customers.
According to a study, 90% of people read a text message within the first 3 minutes, and texts have an open rate of 99%. So, agents can convey their messages to their clients easily without worrying about readability through mass text messaging.
💡 Discover more: Top13 SMS Marketing Statistics
Text marketing for real estate agents
Text marketing is one of the innovative ways to reach clients in the real estate industry. Most people have cell phones. Even their phones are not unique ones. Every cell phone has the technology to receive text marketing messages. Mass text messaging is one of the oldest features of mobile phones, but it is still one of the most used features by users. 📲
People do not hesitate to open their phones even for 1 or 2 minutes of free time, and they are likely to look at their phones instead of ads on billboards during transportation. That is to say, they likely miss flyers or real estate ads on billboards.
Furthermore, people do not read newspapers as they do in the past. So, using a feature of mobile phones is the easiest way of finding new customers in the real estate industry.
People might not check their e-mails or social media accounts 3-4 times a day, but SMS text messages open rates are very high. If a real estate agent sends an SMS to a potential customer, he will most likely read the message. If he is interested in the estate, he can return quickly to the agent. ✔️
Advantages of using text marketing for the real estate industry
Getting SMS is free, and sending SMS is as cheap as dirt. So, using bulk SMS text messages for the real estate industry is advantageous for both agents and customers. Once the customers contact the agent, he can collect data about what kind of property they are looking for and their price range.
Therefore, the agent can offer them new houses suitable for their criteria with just an SMS text message, and customers can respond back to the message If they are interested in that property. If customers want to ask fundamental questions about the property, the algorithm can answer with basic answers using keywords If the agent is not available. After regularly sending bulk SMS to customers, the agent can see when they must answer the messages or when customers are available to view open houses.
Using the data, the agent can arrange all the appointments or times for sending a text message. Given the latest innovations in customer-company interactions, SMS marketing is a cheap and beneficial means for reaching and keeping in touch with clients.
Are you ready to start experimenting with SMS text message marketing to make your business run better? Then give Pony Express HQ a trial run today!
💡 Learn more SMS solutions for the real estate industry: Mass text messaging for real estate
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