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How Much Does SMS Marketing Cost

Updated: Sep 15, 2023


How Much Does SMS Marketing Cost
How Much Does SMS Marketing Cost

SMS marketing pricing in Pony Express HQ:

  • $11 for 250 SMS credits

  • $32 for 1,000 SMS credits

  • $56 for 2,000 SMS credits

  • $115 for 5,000 SMS credits

  • $215 for 10,000 SMS credits

  • $460 for 25,000 SMS credits

  • $820 for 50,000 SMS credits

  • $1,500 for 100,000 SMS credits

As you can see above, SMS marketing pricing is calculated using SMS credits. No matter which SMS marketing service you are considering, the first step is buying SMS credits. Then, you use these SMS credits to send mass text messages to your audience.


Basically, 1 plain text message, including up to 160 characters, costs 1 credit. Pretty straightforward, right? But here's where it gets interesting. The SMS marketing pricing isn't set in stone; it changes depending on the situation. Check out the table below to learn about these different situations and find out what suits your messaging needs best.


How Much Does SMS Marketing Cost
How Much Does SMS Marketing Cost

Is SMS marketing cost-effective?

Short answer: yes! So true! SMS marketing is one of the most cost-effective marketing tools, especially if you’re using Pony Express HQ’s mass messaging software. You saw how much you need to invest to use our SMS marketing service. Let’s explore what you get in return.


Benefits of SMS marketing:

  • Thanks to a 98% open rate, SMS marketing provides the fastest and most accurate way of communicating with your audience

  • Since most messages are read within 3 minutes, the SMS marketing service works best for time-sensitive issues like offers, updates, last-minute changes, etc.

  • Unlike other platforms, SMS marketing has the highest engagement rate among other marketing tools, as SMS marketing is consent-based and only willing people receive your messages.

  • SMS marketing enables tailored communication, enhancing customer engagement by addressing recipients by their names and catering to their preferences.


These articles also provide insights into why SMS marketing pricing is worth investing in:


In this article, we covered how much SMS marketing costs and how to calculate SMS marketing credits for diverse use cases. Hope this information is helpful. If you have any questions about SMS marketing pricing, leave a comment below. We’ll be happy to help!


Happy Texting!🌻

The Pony Express HQ Team



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