HR communication is everything in a workplace. Poor HR communication can poison the workplace atmosphere, while clear and effective HR communication can improve employee performance.
This article covers the ultimate strategy to enhance HR communications. Let’s explore!
What is the best HR communication strategy?
SMS marketing, also known as mass text messaging, stands out as the most effective and direct HR communication approach. Here's why:
High Open Rate: Mass text messages boast an impressive 98% open rate, ensuring precise communication, unlike other HR communication platforms.
Speedy Delivery: Most messages are opened within 3 minutes, eliminating concerns about when or if recipients will see your message.
There's more to the effectiveness of SMS marketing, as detailed in our previous article with 13 SMS marketing statistics.
Now that we understand SMS marketing's swiftness and accuracy in enhancing human resource communication let's delve into its implementation within HR strategies in the next section.
10 Use cases of SMS marketing for HR communication
Communication with candidates
Delivery of time-sensitive messages to employees
Sending event invitations and enrollment links
Conducting employee surveys
Notify employees about office closures
Make employees feel valued
Share important updates
Send general reminders to employees
Welcome new employees
Remind meetings
Human resources can use SMS for these 10 purposes to improve HR strategy. Let’s explore message examples for human resources for each of these use cases below.
1. Communication with candidates
Hi [Candidate's Name], thank you for your recent interview with us. We're impressed with your qualifications and would like to schedule a follow-up interview next week. Please schedule a meeting at [link]. If these times do not work for you, let us know your availability. - [Business Name]Hello [Candidate's Name], we regret to inform you that the position has been filled. We appreciate your interest and will keep your resume on file for future opportunities. - [Business Name]Congratulations [Candidate's Name]! You’ve successfully completed the first interview. To proceed with the second interview, complete the task at [link]. The link will expire in 7 days.
- [Business Name]2. Delivery of time-sensitive messages to employees
Team, the server maintenance is scheduled for tomorrow from 10 AM to 1 PM. Please ensure all critical files are saved before this time.URGENT: We have an unexpected shift change for tomorrow's morning shift (7:00 AM - 3:00 PM) due to unforeseen circumstances. The shift is now open for volunteers. If you're available and willing to take this shift, please reply to this message ASAP. - [Company Name]Reminder: Your quarterly performance reviews are due by 5 PM today. Don't forget to submit them.3. Sending event invitations and enrollment links
Hi [Employee's Name], you're invited to our annual company picnic on [Date] at [Location]. RSVP by [RSVP Deadline]. - [Business Name]Join us for a webinar on [Topic] by clicking this link: [Webinar Link]. The event starts at [Time]. - Reply STOP to opt out of our messages.Hey, team! Enroll in our upcoming marketing training program by clicking here: [Enrollment Link]. Secure your spot today!4. Conducting employee surveys
Hi team, your feedback is important. Please complete our brief employee satisfaction survey by [Survey Deadline]. Your responses are anonymous. - Human ResourcesWe're looking to improve our benefits package. Share your thoughts in our benefits survey: [Survey Link]. It only takes 5 minutes!Reminder: The annual employee engagement survey is now open. Your input shapes our workplace. Take the survey now: [Survey Link] - Reply END to unsubscribe from our message list5. Notify employees about office closures
Attention all employees: The office will be closed tomorrow due to a federal holiday. Take a good rest, and we'll see you on [Date]. 🌻OFFICE CLOSURE! Please work from home today due to [Reason]. Contact your manager for any immediate concerns. - Text STOP to opt outHi team, due to the ongoing situation, our office will remain closed until further notice. Stay connected remotely. - [Business Name]6. Make employees feel valued
Kudos to [Employee's Name] for going the extra mile on the recent project. Your dedication is greatly appreciated! - HR DepartmentHappy Work Anniversary! Congratulations on your first year at [Company Name]! 🎉 Thank you for contributing your time and talent to help people. You’re on a roll!Hi team, it's Employee Appreciation Day! Enjoy the special treats we've prepared for you in the breakroom. - Reply STOP to opt out7. Share important updates
Team, please review the updated company policies on [Intranet Link]. These changes go into effect on [Effective Date].Urgent: A new security protocol is in place. Please read the email titled "Security Update" for details and immediate action.Hey everyone, we've hit a major milestone, thanks to your hard work and dedication! Check out the company newsletter for the exciting news: [Link] - HR Department8. Send general reminders to employees
Reminder: Don't forget to submit your timesheets by 5 PM today. - Human Resources{Action Required} - Hi team, this is a friendly reminder to update your password for security purposes. Click here: [Password Change Link]Team, just a quick reminder about the upcoming team-building event on [Date]. It's going to be a blast! 💥9. Welcome new employees
Welcome aboard, [New Employee's Name]! We're thrilled to have you join our team. Your journey starts today! Please see the HR Department when you first arrive. - [Company Name]Hello [New Employee's Name], your first day is here! Meet us in the HR office at 9 a.m. for orientation. We’re looking forward to meeting you 👀 - HR DepartmentWarm welcome to our newest team member, [New Employee's Name]. We're excited to achieve great things together! ⭐️Feel free to reply to this message if you have any questions. - [Business Name]10. Remind meetings
Don't forget our weekly team meeting today at 3 PM in the conference room. Reply STOP to unsubscribe - HR DepartmentHi team, your project status meeting is scheduled for tomorrow at 10 AM. Be prepared to share updates and challenges.Reminder: Our all-hands company meeting is tomorrow at 2 PM. Your presence is important; join us in the auditorium.Why Pony Express as an HR communication platform?
The Pony Express HQ is the best HR communication platform with the following advantages:
Affordable mass messaging pricing
2-way-communication option with employees
Adding 10+ team members for free
Explore our HR communication platform now → Sign up for Pony Express HQ
If you want to learn how to set up texting for HR → This article explains how to text from your computer
We covered 10 ways to use mass messaging to improve HR communication and the best HR communication platform. We hope these tips help you to enhance your HR strategy and increase the productivity in your organization.
Happy Texting 🤍
The Pony Express HQ Team
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