Yes, indeed. Cold texting is 100% illegal.
In this guide, we'll delve into the reasons and laws surrounding cold texting to shed light on this topic. But before we dive in, let's first understand what cold texting entails.
What is cold texting?
Cold texting is an illegal and unsolicited marketing strategy utilized by businesses and organizations to reach out to prospects who have not consented to receive messages from them.
Why is cold texting illegal?
Cold texting is illegal because, unlike email marketing, SMS marketing, i.e. mass text messaging, is a permission-based marketing tool. Before sending bulk messages to your customers/members, you need to collect their SMS opt-ins. Otherwise, you can receive strict penalties of up to $1,500 per recipient.
How can I collect SMS opt-ins?
The most common SMS opt-in collecting methods are:
Paper consent forms
👀 Learn more: 3 ways to collect SMS opt-ins.
Cold texting regulations
As mentioned earlier, cold texting falls under strict regulations to protect user rights.
Cold texting regulations include:
The Telephone Consumer Protection Act (TCPA)
The CAN-Spam Act
The Canadian Anti-Spam Legislation (CASL)
👀 Learn more: Cold texting laws.
In a nutshell, cold texting is illegal. To benefit from the power of permission-based SMS marketing, sign up for our mass texting service now. We offer cost-effective pricing and an easy-to-use bulk messaging platform.
If you have any questions about cold texting or bulk messaging, feel free to leave a comment below.
Happy Texting!
The Pony Express HQ Team