Between 9:00 AM - 09:00 PM.
This is the best time to send SMS blast according to the TCPA requirements. But there is more than that when it comes to the timing of SMS marketing, like realities and methods to find the best time to send SMS blasts and timing strategies for different types of small businesses and organizations.
We cover all of these topics about the best time to send SMS in this article. You can either examine the infographic below or keep reading to find more details. 👀
When is the best time to send SMS blast? ⏰
We get lots of questions like “What is the best time to send SMS marketing texts to customers?” currently. If you Google it, you will see various answers to this question. Some say to send an SMS on Thursday, others say to avoid Monday, and others say another day or time.
It is good to know that small businesses and organizations started to focus on user experience more. However, honestly, we don’t know the best time to send SMS blasts. Yes, you read it right!
There is no one-size-fits-all answer that applies to every small business and organization. No one can say something like 09:41 AM on Tuesday is the best time to send SMS blast for your business. We wish it was true, so your job would be easier in SMS marketing, but let's be realistic. Even if they did surveys or research, their results could not be applied to your business/organization. Every small business/organization has a different and unique target audience. Thus, everyone must find their own tried and true “best time to send SMS blast” by doing their own research. But how? Let’s find out in the next part.
How to find the best time to send SMS blasts?
Small businesses and organizations can find their best time to send SMS blasts by doing split testing.
What is split testing? 👩🔬
Split testing, also known as A/B testing, is a method used to compare two or more versions of a webpage, advertisement, email, or any other marketing asset to determine which version performs better. It involves dividing the audience into different groups and exposing each group to a different version of the asset. By analyzing the performance metrics, such as click-through rates, conversion rates, or engagement levels, you can identify which version generates more favorable results. So you can decide the best time to send SMS blasts.
How to do split testing to find the best time to send SMS blasts? - Step by step 👣
Choose an SMS marketing campaign that is generic and has many recipients as possible. Try not to choose an SMS marketing campaign for special days like Mother's Day, Black Friday, etc., to avoid abnormal results
Split the recipients into two randomly as Group A and Group B. Try to make two groups similar to have more reliable results from your split test. For example, try to have gender balance between groups instead of dividing them as female and male; or limit the age range.
Create your SMS marketing message. For example, if you have an e-commerce business, you can use these two message texts for a split test: (the only difference between these messages is the coupon) “Hi [first name]! Exciting news - our online store now offers up to 70% off end-of-season discounts! Don't miss out on your favorite items, as stocks are limited. Act fast - last time, the sale ended within 4 hours. Plus, enjoy free shipping on your purchase using code FREESHIP. Start shopping now at [link]. Happy shopping! - [Business Name]” “Hi [first name]! Exciting news - our online store now offers up to 70% off end-of-season discounts! Don't miss out on your favorite items, as stocks are limited. Act fast - last time, the sale ended within 4 hours. Plus, enjoy free shipping on your purchase using code FREE. Start shopping now at [link]. Happy shopping! - [Business Name]”
Send this SMS marketing message to two different groups at different times that you want to measure. For example, send a message to Group A on Tuesday at 12:15 PM, and send a message to Group B on Saturday at 11:45 AM.
At the end of your end-of-season sale, you can measure the performance of different SMS marketing campaigns by comparing the utilization of the free shipping codes, and you can decide which is the best time to send SMS for your business.
Congratulations, you did your split testing to find the best time to send SMS blast for your small business/organization! 🙌
NOTE: You can keep doing split tests until you find the most satisfactory results of the best time to send SMS blast.
We covered how to find the best time to send SMS blasts, what a split test is, and how to do a split test to find the best time to send SMS in this article. We hope this information helps you to find the best time to send SMS for your small business/organization and improves your SMS marketing processes.
💡If you haven't explored SMS marketing for your business yet, consider yourself lucky! We have an exciting offer just for you - get 100 bonus text message credits as a new user when you sign up for free.
💡Also, if you are seeking budget-friendly text marketing services, Pony Express HQ offers the most affordable SMS marketing software.
💡If you need to learn more about SMS marketing, these guides can help you:
If you have any questions, leave a comment below. We’d be happy to help!
Happy Texting! 🤍
The Pony Express HQ Team