Scheduled texts

Scheduled sending lets you write a campaign now and have it delivered at a specific future date and time, so a message lands when it is useful rather than when you wrote it.

Choose “send at a specific date and time” when composing, set the moment, and the campaign goes out without you being present.

Why timing carries more weight in SMS than anywhere else

An email sits in an inbox until someone opens it, so a mistimed send costs you a little relevance. A text interrupts. Sent at the right hour that is useful, and sent at the wrong hour it is the reason someone opts out, or complains, which is worse, because complaint rates are what carriers watch.

The practical consequences: a lunch promotion is worth sending at 11am and worthless at 3pm. A school closure needs to arrive before the school run, which means writing it the night before. A weekend event reminder does better on Friday afternoon than Saturday morning.

What people actually schedule

• The promotion written on Sunday for a Thursday that will otherwise be quiet
• Reminders the day before an appointment, class or deadline
• Holiday and seasonal messages written in advance while there is time to write them well
• Anything that should not go out at 11pm because that is when you happened to be working

Quiet hours

Sending late at night is restricted, and scheduling is how most people stay the right side of it: write whenever suits you, deliver during hours a person would want to be texted.

Scheduled messages draw credits when they send, not when you schedule them.