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Integrations

One integration, and it reaches almost everything.

Rather than a short list of native connectors, we ship a Zapier app that is live in the Zapier directory. That puts your texting one step away from the 9,000+ tools Zapier already supports, without waiting for us to build a connector for yours.

Being straight about the trade-off: a native integration is usually tidier, and a Zapier step is one more moving part that needs a Zapier account. What you get instead is coverage.

What it can start and do

Triggers, to start a Zap

  • New incoming message

    A contact texts you back.

  • New contact

    A contact is added to your organization.

  • New subscriber

    A contact opts in to your messages.

  • New opt-out

    A contact opts out, by STOP, in the dashboard, or through the API.

Actions, to do something here

  • Send SMS

    Texts any number, creating the contact if it does not exist yet.

  • Send broadcast to group

    Sends a campaign to a whole group, now or at a scheduled time.

  • Add contact to group

    Adds a contact to a group or keyword list, creating it if new.

  • Remove contact from group

    Takes a contact out of a group or keyword list.

  • Opt-out a contact

    Marks a contact opted out so they stop receiving messages.

Things people actually wire up

  • Text every new form submission

    A form tool (Typeform, Google Forms, Jotform) receives a submission, then Send SMS delivers a confirmation.

  • Add new customers to a group automatically

    A new row in Google Sheets, or a new customer in your CRM or store, then Add contact to group.

  • Keep your CRM in step with opt-outs

    New opt-out fires, then your CRM marks the record so nobody texts or emails them again by mistake.

  • Turn replies into tickets

    New incoming message fires, then your help desk (Zendesk, Freshdesk, Help Scout) opens a ticket.

  • Announce a new booking or order

    A booking or order lands in your system, then Send broadcast to group tells the relevant list.

  • Log every new subscriber

    New subscriber fires, then a row is appended to a Google Sheet or Airtable base for reporting.

Worth knowing before you build one

A Zap that texts people still needs their consent, and an automation makes it easy to forget that. If a Zap adds contacts to a group from a source that did not ask for texts, you have built a compliance problem that runs on a schedule. See the compliance guide.

Messages sent through a Zap draw credits exactly like messages sent from the dashboard, so a loop that fires more often than you expected costs money. Test with a small group first. 100 free credits are enough to prove a Zap works.

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