3 reasons to use text marketing on Mother’s Day
Updated: May 6
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Business owners are always asking, “How can I advertise on Mother’s Day?”. Dear business owners, there are millions of marketing methods for Mother’s Day, ranging from old-school brochures to social media ads. Maybe you’ve tried some of them. Keep trying; they are, of course, beneficial. However, there is one ultimate marketing method to increase your Mother’s Day sales: text marketing! 💬
You should add text marketing to your Mother’s Day marketing strategy. Text marketing is the most cost-effective way to increase your Mother’s Day sales. So, we’ll go over 3 reasons to use text marketing during Mother’s Day. Let’s dive into details!
Discover more: What is text marketing?
1. Use text marketing to deliver your Mother’s Day special offers instantly 📲
We believe you prepare various Mother’s Day special offers like discounts, campaigns, or free shipping. That is great, but can you effectively deliver your Mother’s Day special offers to your customers? As we mentioned initially, there are millions of marketing methods for Mother’s Day. But, most of them are not cost-effective, like text marketing.
Let’s assume that you use an email marketing campaign for Mother’s Day. You can send emails anytime, but your customers will not read them whenever you want. The average email opening time is 6 hours and 24 minutes.
On the other hand, the text marketing messages are read in 3 minutes or less. For example, people tend to check their mobiles more often during lunch breaks. You can send text marketing messages during your customers’ lunch break and sit back because they will open it in 3 minutes. But if you sent them emails, you will never know if they even noticed it.
So, use the power of text marketing, target specific times like lunch breaks, deliver your Mother’s Day special offers to your customers, and boost your sales on Mother’s Day! 🚀
Bonus: When should I start marketing for Mother’s Day?
You should start promoting your Mother’s Day special offers 2-4 weeks before. Maybe your customers will not buy gifts immediately, but they will start to think about buying Mother’s Day gifts. And, as they keep seeing your promotions, they will eventually buy a Mother’s Day gift.
So, you can start texting your customers 2-4 weeks ahead of Mother’s Day for text marketing. Then, you should keep texting your offers regularly until Mother’s Day. Avoid texting too much, don’t forget these are your customers’ mobiles. But also, be sure to send enough text messages to stick in their minds.
2. Use text marketing to improve your customer engagement on Mother’s Day
Promoting your special offers is necessary, but customer engagement is also essential for your business. So, you should use sales days like Mother’s Day to improve your customer engagement. But where is the place of text marketing in this? Right in the middle! Since text marketing messages are directly sent to your customers’ personal numbers, tapping into their emotions will be easy.
For example, when Mother’s Day arrives, you should celebrate your customers’ Mother’s Day with thoughtful text messages. This will create an emotional bond between you and your customers. Besides, customer loyalty to your brand will increase.
Text marketing message examples for Mother’s Day celebration:
"Dear Angela, we know how hard it is to be a mom. Wish you a happy Mother’s Day! 💜
"Dear Angela, wish you a happy Mother’s Day! Here is your special gift: %15 Discount 🎉
Coupon Code: Mother15
Show this code to the cashier and get your discount. ☺️"
Bonus: Step further and use MMS to celebrate Mother’s Day
In addition to plain text messages, you can also use MMS messages to celebrate your customers’ Mother’s Day. MMS messages are more catchy due to their visual contents like images, GIFs, and videos. It will be easier to attract your customers’ attention and increase your brand awareness via MMS messages on Mother’s Day.
Discover more: Can you spot 7 differences between SMS and MMS?
3. Use text marketing to help your customers on Mother’s Day
The most searched term during Mother’s Day is “Mother’s Day gift ideas” because many people want to buy gifts, but they don’t know what to buy. Take advantage of this situation. Share practical Mother’s Day gift ideas with your customers via text marketing. To do so, you can simply add your product link to your mass text messaging campaigns. Or, if you don’t have a website, you can mention your in-store products.
This is a win-win! Your customers will have gift ideas, and you will get more sales. 🎉
Text marketing message example for Mother’s Day gift ideas:
"Dear Steven, here 3 Mother’s Day gift ideas for you:
-A black purse that your mom always needed
To discover more ideas: your website link"
We shared 3 ways to use text marketing for businesses during Mother’s Day. Hope these methods improve your businesses!
▫️Here are our affordable text marketing prices: text marketing prices
▫️If you would like to give it a try before purchase, you get 100 bonus text credits opportunity of Pony Express. You only need to sign up free from here: Sending bulk text messages free.
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Happy Texting! 💛
Pony Express HQ Team