Updated: Apr 25
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There are millions of marketing ideas for Mother’s Day, ranging from old-school brochures to social media ads. It's important to keep trying alternative Mother's Day marketing ideas to find the ones that work best for your small business. However, one ultimate marketing method to increase your Mother’s Day sales is text marketing! 💬
You can level up your Mother's Day marketing strategy with text marketing. Text marketing is the most cost-effective way to increase your Mother’s Day sales. We explained why text marketing is such a powerful marketing tool in 13 SMS marketing statistics.
In this article, we’ll review 3 reasons to use text marketing during Mother’s Day. Let’s dive into the details!
Discover more: What is text marketing?
1. Deliver your Mother’s Day deals instantly via SMS 📲
As Mother's Day approaches, you may prepare various deals, such as discounts, campaigns, or free shipping, to entice customers. However, simply having marketing ideas is not enough. You need to ensure that your Mother's Day offers are effectively delivered to your customers.
For example, if you are using email marketing, remember that customers may not read your emails right away. The average email opening time is around 6 hours and 24 minutes. However, with text marketing, your messages are read in 3 minutes or less. By sending your special offers via text message, you can target specific times, such as during lunch breaks when people tend to check their mobiles more frequently and increase the likelihood that your customers will notice and act on your offer.
Therefore, we recommend that you leverage the power of text marketing to deliver your Mother's Day deals instantly to your customers. This will increase your chances of boosting sales and maximizing the impact of your marketing efforts.
For more information, check out our article on 3 reasons why SMS - text marketing wins over email marketing every time.
Bonus: When should I start marketing for Mother’s Day?
When promoting your Mother's Day sales, timing is everything. We recommend you begin marketing your offers 2-4 weeks before the holiday. Even if customers don't make a purchase right away, they will begin to consider buying Mother's Day gifts. By consistently seeing your Mother's Day promotions, they will eventually make a purchase.
For text marketing, we also suggest starting your campaigns 2-4 weeks before Mother's Day and regularly sending offers leading up to the holiday. However, be mindful not to overdo it with too many text messages, as your customers' mobiles should be respected. It's crucial to balance sending enough marketing messages to stay top of mind while respecting your customers' personal space.
If you're looking for inspiration for your SMS marketing campaigns, check out our article on Inspiring Mother's Day Messages to Customers. It's packed with creative ideas for crafting compelling messages that will resonate with your audience and boost engagement.
2. Improve your customer engagement via bulk SMS
Promoting your Mother's Day deals is crucial, but equally important is fostering customer engagement. That's where text marketing comes in. By sending marketing messages directly to your customers' personal numbers, you can tap into their emotions and strengthen your connection with them.
For instance, when Mother's Day arrives, use text messages to celebrate your customers and show your appreciation. This personal touch will create an emotional bond and boost customer loyalty to your brand. By leveraging the power of SMS marketing, you can improve engagement and build lasting relationships with your customers.
Text marketing message examples for Mother’s Day celebration:
Dear Angela, we know how hard it is to be a mom. Wish you a happy Mother’s Day! 💜 - Sasha Boutique - Reply STOP to opt out
Dear Angela, wish you a happy Mother’s Day! Here is your special gift: 15% Discount 🎉 Coupon Code: Mother15 - Show this code to the cashier and get your discount. ☺️ - Pony Retail
Bonus: Step further and use MMS marketing for Mother’s Day
In addition to plain text messages, you can also use MMS messages to celebrate your customers’ Mother’s Day. MMS messages are more catchy due to their visual content, like images, GIFs, and videos. It will be easier to attract your customers’ attention and increase your brand awareness via MMS marketing on Mother’s Day.
Discover more: Can you spot 7 differences between SMS and MMS?
3. Help your customers on Mother’s Day via SMS
According to Google Ads' Keyword Planner, almost 400K people search for "Mother's Day gifts" on Google monthly. So customers are waiting to hear about your Mother's Day products/services. All you have to do is deliver your Mother's Day gift options to them as quickly as possible. You can instantly deliver your Mother's Day specials via SMS marketing and stand out among competitors.
This is a win-win! Your customers will have gift ideas, and you will get more sales. 🎉
Text marketing message example for Mother’s Day gift ideas:
Dear Steven, here 3 Mother’s Day gift ideas for you: "sneakers, sunglass, and a black purse that your mom always needed." - To discover more ideas: your website link - Pony Retail
We shared 3 ways to use text marketing for businesses during Mother’s Day. Hope these marketing ideas help you for your Mother's Day promotions!
▫️If you want to start text marketing instantly, here are our affordable text marketing prices: text marketing prices
▫️If you want to try it before purchase, you get 100 bonus text credits opportunity of Pony Express. You only need to sign up free from here: Sending mass text messages.
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Happy Texting! 💝
Pony Express HQ Team