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Steal This Labor Day Marketing Strategy

Updated: Jun 23, 2023


Steal This Labor Day Marketing Strategy: Text Marketing

With an effective Labor Day marketing strategy, you can double your sales easily on September 4th. But if you overlook your Labor Day marketing strategy, you can miss the opportunity to get ahead of your competitors.


When it comes to boosting your Labor Day marketing strategy in a cost-effective way, nothing beats mass text messaging! Let us unveil three key text marketing tricks that you can incorporate into your Labor Day marketing strategy.


Let's dive right in and start elevating your Labor Day marketing game! 🚀


1. Hone in on your subscribers’ needs for Labor Day

Did you know that last August, around 27,100* people in the US actively searched for "Labor Day sales"? This means a large number of people want to be in the loop about Labor Day sales deals. Now that you know your customers want to know about your Labor Day deals. It's time to turn it into an advantage by incorporating SMS marketing into your Labor Day marketing strategy.


Just think that you texted your Labor Day promotions to all of your customers. Most of them would be happy to hear from you because it will save them from searching for sales. It’s a win-win! ✌️ Please feel free to use the following Labor Day messages for your Labor Day SMS marketing campaigns ⬇️


Labor Day message to deliver special offers:


“Labor Day Specials from [business name]! 🎉 Buy 1, Get 1 30% off. Mix n Match! Call us at [phone] for specials. Reply STOP to opt out.”


Likewise, the searches for “Labor Day gift” massively increase at the end of the summer. So, you can use this as an opportunity for your Labor Day marketing strategy and text customers the best Labor Day gift ideas, including your products or services.


Labor Day messages to inspire with gift ideas:


“Hey John 🙌 Looking for a Labor Day gift? Visit our site and discover the best Labor Day bundles and sales that we have for you [website link] - [business name] -Reply STOP to opt out.”


“Hey Steven, we heard you are looking for Labor Day gifts for your employees. We prepared 3 gift ideas for you: a snack basket, a cloth bag, or a day off 😋. Visit our website for more Labor Day gift ideas [website link]. - [business name] -Reply STOP to opt out.”


Or, if you have an event-related business, you may want to take advantage of the "Labor Day activities'' searches that increase as the day approaches. Numerous small business owners can seamlessly incorporate Labor Day activities into their marketing strategy. For instance, if you specialize in stationery, why not organize a fun painting workshop for kids on Labor Day? This way, not only will you attract customers to your shop, but they will also have a delightful place to spend the holiday with their children. It's another win-win scenario! ☺️


Labor Day message for event invitation:


“Hey Sarah, you’re invited to the Labor Day painting workshop of [business name] at 2 pm with your family! 🎨 It’ll be so much fun. Find details on [website link]. Reply YES to register, STOP to opt out.”


Popular Google searches for Labor Day activities that you can use for your Labor Day marketing plan | Text marketing
Popular Google searches for Labor Day activities that you can use for your Labor Day marketing plan | Text marketing

Moreover, Labor Day is a popular occasion for families to gather and dine out at restaurants. However, the human mind has a tendency to overlook things when they are most needed, potentially causing customers to forget about your restaurant as an option for their Labor Day celebration. Don't let that happen!


Send a friendly reminder to your customers through text messaging, ensuring that they remember your restaurant and its delectable food offerings. Let them know that you have tables available and are ready to host their Labor Day family reunion. By proactively reaching out, you'll increase the chances of them choosing your establishment for Labor Day. Remember: SMS marketing is the key ingredient to your restaurant’s future success!


Labor Day message example for restaurants:


“Labor Day is on the horizon! 🎉 Did you book for your family gatherings? Book early at [restaurant name] and get a 15% discount for Labor Day. Reply YES to get a call to discuss details. Reply STOP to opt out.”


"Planning a memorable Labor Day family reunion? Let us take care of the feast! Our restaurant offers a tantalizing array of flavors that will please every palate. Reserve your table today at [reservation link], and we'll ensure a delightful dining experience that will make this Labor Day truly exceptional for you and your family!"


Increasing restaurant search for Labor Day family gathering on Reddit | SMS marketing
Increasing restaurant search for Labor Day family gathering on Reddit | SMS marketing

Source: Reddit


2. Use the power of visualization - MMS messages


Words are everything in human life, but visuals are punchier, don’t you think? It is the same for the mass text messaging world. You can use plain text messages for your weekly-ordinary SMS marketing campaigns.


However, on special occasions like Labor Day, MMS marketing messages can help you get your message across more effectively. They are more fun, grab more attention, and have a higher engagement rate.


Use MMS for your Labor Day marketing strategy
Use MMS for your Labor Day marketing strategy

So, include MMS marketing into your Labor Day marketing strategy to more effectively promote your Labor Day sales, deals, events, and so on. As an example, you can use the picture of your products or invitations to your events as an MMS image. Here is a Labor Day message example for MMS marketing:


Labor Day message - MMS marketing
Labor Day message - MMS marketing

3. Emotions, emotions, emotions…

Do you know why the majority of the Labor Day marketing efforts fall short? Because they don’t appeal to emotions. Most probably, these marketers/small business owners focus on only delivering promotions on Labor Day. But actually, a proper Labor Day marketing strategy includes the basic features of human beings: emotions. Sense of necessity, sense of urgency, sense of opportunity, a feeling of importance, and so on.


You can create most of these feelings with promotional Labor Day messages. For instance, you can strike a sense of urgency by including a “limited-time offer” in your Labor Day messages. Or sending discount messages triggers the feeling of opportunity by itself. The hard one is generating the feeling of importance.


So, how can you overcome this difficulty and make your customers feel important on Labor Day? Simple; by appreciating their efforts in this tough life. Use your superpower-text marketing, and tell them, “You worked hard congratulations!”. These simple words are enough to make your customers smile and become loyal to your brand.



Labor Day messages for celebration:


“Hey John 🙌 You’ve worked hard this year, now it's time to celebrate your efforts. 🥳 [business name] wishes you Happy Labor Day! 🤍- Reply STOP to opt out”


“Hey Sarah 🙌 You inspire us with your dedicated work style. Wish you a happy and joyful Labor Day! 🤍- [business name] - Reply STOP to opt out”


Of course, you can improve your text message template. You can include motivational quotes, emojis, personalization, and so on. Also, you can discover more tips and tricks in our article about the 7 do’s and don’ts for mass text messaging.


Bonus: Business owners can use business texting services to celebrate Labor Day with their employees, in addition to customers.


Final remarks on Labor Day marketing strategy

There are numerous ways to reach a successful Labor Day marketing strategy. But the most cost-effective one is text marketing. In this article, we shared 3 practical SMS marketing tips to implement in your Labor Day campaigns. We hope these tips and SMS marketing helps you to improve your Labor Day marketing processes. If you have any questions about mass messaging or Labor Day marketing, leave a comment below 👇


If you have never tried text marketing, you can start with our free trial. Pony Express HQ offers you 100 bonus text message credits. All you need to do is collect customer opt-ins and then sign up from here.


Happy Texting 🤍


The Pony Express HQ Team




*Semrush Keyword Overview Data


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