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7 Ways to do back-to-school marketing via bulk SMS

Updated: Aug 8


7 ways to do back-to-school marketing via bulk SMS
7 ways to do back-to-school marketing via bulk SMS

Hey there, back-to-school suppliers! Are you ready to start back-to-school marketing? ๐ŸŒŸ๐ŸŽ’ Before spending your limited budget on any back-to-school marketing strategy, you should know the most cost-effective marketing tool: bulk SMS!


SMS marketing is cost-effective because:

  • Text messages have a 98% open rate, ensuring your offers reach almost every customer on your list.

  • Text messages are fast, so that you can set up quick back-to-school campaigns for last-minute buyers.

  • Mass text messaging is affordable, especially with Pony Express. Check out our SMS marketing pricing to see for yourself.

Here are 7 ways to use bulk SMS for back-to-school marketing:

  1. Promote your back-to-school campaigns

  2. Showcase new back-to-school supplies

  3. Text back-to-school tips to parents

  4. Send back to schools supplies checklist

  5. Grow with back-to-school giveaways

  6. Text back-to-school wishes

  7. Run fun back-to-school quizzes

To explain it better, we prepared back-to-school message examples below ๐Ÿ‘€โฌ‡๏ธ


1. Promote your back-to-school campaigns

Deliver your back-to-school campaigns via SMS marketing instantly to parents, teachers, students, etc.

๐ŸŽ‰ Back-to-School Sale Alert! ๐Ÿ“š It's official - our first sale is here! Explore [Link] for captivating Marvel notebooks, trendy Barbie tablet cases, and an enchanting collection of character items for your child, all at jaw-dropping discounts of up to 40%! Don't miss out, the clock is ticking - the sale ends in just 2 hours. ๐Ÿ•‘ - [Back-to-school supplier name]
๐ŸŽ’Get Ready for School! ๐Ÿ“š Enjoy 20% off all backpacks and stationery today only. Hurry, the sale ends at 6 PM! Visit our store or shop online [Link]. - Reply STOP to unsubscribe - [Back-to-school supplier name]

2. Showcase new back-to-school supplies

Share your exciting new collection with customers through lightning-fast bulk messages. ๐Ÿ“ฒ Plus, take it up a notch by using MMS marketing to showcase your latest products and pack a punch in your back-to-school campaigns!


Here is an MMS marketing examples for back-to-school suppliers:



Need further reading about MMS marketing? Check out these guides for further insights:

How to create an MMS marketing image/GIF on Canva - Free & Easy

How to send bulk MMS messages with Pony Express?


3. Text โ€œback-to-school tipsโ€ to parents

Text back-to-school tips to your customers to increase their engagement with your brand. Segmentize them as students, parents, teachers, and so on to send different tips to different target audiences. To learn how to segmentize your SMS subscribers, check A complete guide: Text keywords & Auto-reply messages.


Here are message examples to share back-to-school tips:

๐Ÿ“š Hey there, future scholars! ๐ŸŽ“ Boost your study game with these top tips: 1๏ธโƒฃ Organize your study space, 2๏ธโƒฃ Create a study schedule, and 3๏ธโƒฃ Take short breaks to stay focused! Good luck! ๐Ÿ€ - [Back-to-school supplier name]
Parenting during back-to-school? You've got this! ๐Ÿ’ช Help your child thrive: 1๏ธโƒฃ Establish routines, 2๏ธโƒฃ Stay engaged in their learning, and 3๏ธโƒฃ Encourage open communication. Check our โ€œHelping Children to boost learningโ€ video to learn more [Link]. You're doing great! โค๏ธ- [Back-to-school supplier name]

4. Send back to schools supplies checklist

Share back-to-school supply checklists to help parents and students prepare for the new academic year. Segment the lists based on grade levels or subject areas for targeted messaging. You can use these message examples to text back-to-school checklists:

๐ŸŽ’๐ŸŽ Hello, parents! Is this your little scholar's first year at school? ๐Ÿ“š Get ready for an incredible journey with these must-have supplies for primary schoolers: 1๏ธโƒฃ Backpack, 2๏ธโƒฃ Crayons, 3๏ธโƒฃ Notebooks, 4๏ธโƒฃ Pencils, and 5๏ธโƒฃ Lunchboxes. They're all set for success! ๐Ÿ˜‰ If you'd like to purchase the entire checklist or any item from the list, visit [Link] to fulfill your back-to-school needs. Let's make this year a memorable one! ๐Ÿซ๐ŸŒŸ- [Back-to-school supplier name] 
๐ŸŽ“๐Ÿ“ Gear up for success, high schoolers! ๐Ÿ’ช Here's your back-to-school essentials list: 1๏ธโƒฃ Laptop, 2๏ธโƒฃ Binders, 3๏ธโƒฃ Graphing Calculator, 4๏ธโƒฃ Highlighters, and 5๏ธโƒฃ Scientific Calculator. Let's ace this year together! ๐Ÿš€- [Back-to-school supplier name] 

5. Grow with back-to-school giveaways

Run SMS-based contests or back-to-school giveaways to increase engagement and brand awareness. Encourage participants to share the campaign with friends and family to widen the reach. Here are back-to-school giveaway message examples:

๐ŸŽ‰ Back-to-School Giveaway Alert! ๐ŸŽ Enter for a chance to win a full set of school supplies for your child! Simply reply 'ENTER' to participate. Share this with other parents for extra entries! - [Back-to-school supplier name]
Hey there! Get ready for an epic school year with our Back2School Giveaway! ๐ŸŽ Prizes: Awesome backpack, school supplies & more! ๐Ÿ“ How to Enter: Reply "SCHOOL" by [End Date] - Don't miss out! Good luck! ๐Ÿ€๐Ÿซ - [Back-to-school supplier name] ๐ŸŒŸ

6. Text back-to-school wishes

Experienced back-to-school suppliers understand the importance of effective communication with customers just as much as promoting their offers. Building meaningful connections with customers is key, and this applies to SMS marketing as well! Send back-to-school wishes, motivational messages, and more to show you care. Here are a few message examples for back-to-school wishes:

Hey [Name], ๐ŸŽ’๐Ÿ“š! Wishing you an awesome back-to-school season! Embrace new adventures, make memories, and shine bright in your studies. You've got this! - [Back-to-school supplier name]  
Hey there, ๐ŸŽ๐Ÿซ! Excited for the upcoming school year? We totally get it - being a parent is no easy task; you give so much and may sometimes feel unappreciated. But hey, don't be too tough on yourself! Take some well-deserved me-time and prioritize self-care. Yes, time might be limited, but recharging yourself will only make you a better caregiver for your child. You've got this! ๐Ÿ’ช๐Ÿ˜Š - [Back-to-school supplier name] 

7. Run fun back-to-school quizzes

Another fun way to increase customer engagement is running back-to-school quizzes through bulk SMS. People love sharing their opinions, and these quizzes will surely excite your customers while making them feel valued by your brand. Check out these SMS message examples for back-to-school quizzes:

Ready for some back-to-school fun? Take our quick quiz and discover your perfect study buddy - whether you're a stylish backpack or a trusty notebook! Reply 'QUIZ' to play now! ๐Ÿš€๐ŸŒŸ 
๐ŸŽ๐Ÿซ How well do you know your back-to-school essentials? Test your knowledge with our exciting quiz! Answer correctly for a chance to win fantastic school supplies! Reply 'PLAY' to start the quiz! ๐Ÿ“š๐Ÿ–๏ธ

We hope these 7 ways to do back-to-school marketing via mass text messages help you to improve sales and customer engagement. To make the most of your SMS campaign, remember to keep your messages concise, relevant, and permission-based. Additionally, always provide clear opt-out instructions and comply with local SMS marketing regulations to ensure a positive customer experience.


Happy back-to-school marketing! ๐Ÿ“ฒ๐ŸŽ‰

The Pony Express HQ Team


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