• Pony Express HQ

Cyber Monday marketing strategy for small businesses: SMS marketing

Updated: Nov 3


Cyber Monday marketing strategy for small businesses: SMS marketing

Cyber Monday Sales are not just for the Amazons or Walmarts of the world. Small businesses should definitely take advantage of Cyber Monday (November 28) to increase their profits. Cyber Monday piggybacks on Black Friday (November 25) and engages with people who are still eager to get a good deal on holiday shopping.

But what is the best marketing strategy for small businesses to increase their sales on Cyber Monday? A small business will need a cost-effective marketing strategy with high effectiveness. That’s why SMS marketing is the perfect solution for small businesses to boost their sales! How? Let’s find out! ⬇

Cyber Monday marketing strategy for small businesses: SMS marketing
Cyber Monday marketing strategy for small businesses: SMS marketing


How is SMS marketing the strongest marketing strategy for small businesses?

On Cyber Monday, customers want to hear from you about your unique campaigns, discounts, coupons, etc. And the fastest and most accurate way to deliver your Cyber Monday deals is via SMS marketing. Most text messages are opened within 3 minutes of receipt. This is quite a powerful insight comparing the opening rate of emails which is 6 hours and 24 minutes. 👀

Furthermore, customers believe in and trust your Cyber Monday deals via SMS marketing. How do we know this? Because 58% of customers believe that SMS marketing is the best way for businesses to engage with their customers. Do you want to learn more? We provide more insights about the power of SMS marketing in our blog post: Top 10 SMS marketing statistics.

Okay, now that you know that mass text messaging is powerful, accurate, and fast, how do you go about running a successful text marketing campaign? In the following section, we explain the best practices of SMS marketing for Cyber Monday. Let’s get started!


Let’s increase your Cyber Monday sales with SMS marketing in 3 steps:


1. Collect SMS opt-ins

If you want to benefit from the power of SMS marketing, it starts with building trust with your customers. And to build trust, you need to collect user permissions first. Customer opt-ins lets you and your customers have a shared agreement. Without this shared agreement, you run the risk of receiving stiff penalties of up to $1500 for per-user violations.


➡ Here, you can find 3 ways to collect SMS opt-ins for text message marketing.

➡ Here, you can find the rules and regulations of SMS marketing:

How to be TCPA and CTIA compliant when text message marketing


2. Start texting with your customers for Cyber Monday sales

Once you have gained SMS opt-ins, the next step is to create your text message and press the “Send” button. It’s as easy as that! But if you want to generate the most effective marketing strategy for your small business, make sure to adhere to the following tips.


Cyber Monday marketing strategy for small businesses: SMS marketing

6 text marketing tips for Cyber Monday

  1. Think like your audience when preparing your text message for Cyber Monday sales. You’ve got a marketing plan for your Cyber Monday deals, but the important thing is how you are going to deliver them. Will you just say, “We have a %30 discount”? Or will you step forward and enrich your Cyber Monday sale messages with creative language, emotions, emojis, etc? What does your customer want? What will grab their attention and excite them to make a purchase? Take a moment to think like your customer first by personalizing your text messages.

  2. Create various text marketing campaigns for your Cyber Monday sales targeting different audiences such as men, women, teenagers, the elderly, fathers, moms, teachers, students, etc. For instance, you can text women customers the link including just “items for women”. Segmenting customers can help you to improve your user experience and engagement.

  3. Send your Cyber Monday sale messages multiple times like 2 weeks before, 1 day before, on the day, on the last hours, etc.

  4. Remember to include crucial information about your Cyber Monday sales, such as discount rate, due date, how-to benefit (CTA), your website, and address.

  5. Make sure to always show your customers how to opt out of your text marketing campaigns. This can be as simple as adding “Reply STOP to opt out” to the end of your Cyber Monday sale messages.

  6. Respect your customers' time. This means to make sure that your Cyber Monday sale messages are sent between 9 am and 9 pm.

If you need text message examples, please feel free to use our templates in our articles below:

51 Ready-to-use text message templates for different purposes.

7 Black Friday message examples for small businesses.


3. Use the best text marketing platform

There are tens of SMS marketing platforms, but how do you find the appropriate one for you? If you run a small business, you’ll need an affordable text marketing platform, right? In this case, you can use Pony Express HQ. Why?

  • Pony Express HQ has unbeatable SMS marketing pricing starting from $9 for 250 text message credits. No monthly fees, no hidden payments. You pay as you go!

  • We have an easy-to-use SMS marketing platform. You don’t need to hire someone to figure out and manage the dashboard. You can do this on your own and help mitigate marketing costs.

  • Pony Express HQ offers a free trial for small businesses! All you need to do is to sign up here and start texting with 100 bonus text message credits.

So why not try Pony Express HQ to benefit from the power of bulk SMS as a marketing strategy for your small business? Start today and improve your customer engagement, and increase your sales come Cyber Monday!


💡 Discover: Text marketing strategy for Black Friday & Cyber Monday


To wrap up, SMS marketing is the ultimate marketing strategy for small businesses to increase sales on Cyber Monday

In this article, we covered why and how to benefit from mass text messaging as a marketing strategy for small businesses. Small business owners can use SMS marketing to instantly and affordably deliver their Cyber Monday sales to customers.

Once you start using it, you’ll understand why Pony Express HQ’s mass text messaging is a marketing tool you can’t live without anymore. We believe in text marketing, our service, and your hard work. Keep it up, small businesses! 💪

Happy Texting 🤍

The Pony Express HQ Team


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