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Cyber Monday marketing strategy: SMS marketing

Updated: Nov 13, 2023


Cyber Monday marketing strategy for small businesses: SMS marketing

Unlock the potential of Cyber Monday sales for your small business! This isn't reserved for retail giants like Amazon or Walmart. On November 27, Cyber Monday opens a window of opportunity for businesses of all sizes, capitalizing on the Black Friday momentum (November 24) and capturing the attention of eager holiday shoppers.


Wondering about the most effective Cyber Monday marketing strategy for small businesses looking to maximize profits without breaking the bank? Enter SMS marketing – the ideal solution! Discover how this cost-effective strategy can propel your small business towards Cyber Monday success! ⬇


Why SMS marketing for Cyber Monday?

Why opt for SMS marketing on Cyber Monday? It's simple – your customers want to know about your exclusive campaigns, discounts, and coupons, and SMS is the fastest and most precise channel to deliver those enticing Cyber Monday deals. With most text messages being opened within 3 minutes of receipt, the immediacy is unparalleled compared to emails, which take 6 hours and 24 minutes on average to open. 👀


Moreover, there's a level of trust associated with Cyber Monday deals delivered via SMS marketing. How do we know? A whopping 58% of customers believe that SMS marketing is the most effective way for businesses to engage with them. Intrigued? Dive deeper into the insights about the power of SMS marketing in our blog post: Top 13 SMS marketing statistics.

Now that you're aware of the potency of mass text messaging – powerful, accurate, and swift – let's delve into the best practices for running a successful text marketing campaign for Cyber Monday. Ready to get started? 🚀


3 SMS marketing tips for Cyber Monday

1. Collect SMS opt-ins in advance

Ensure you have a solid foundation by collecting SMS opt-ins well before Cyber Monday. Building trust with your customers begins with obtaining their permission. Opt-ins create a shared agreement between you and your customers. Neglecting this crucial step may result in penalties of up to $1500 for each user violation.


Need guidance on collecting SMS opt-ins? Check these 3 ways to collect SMS opt-ins.

Additionally, familiarize yourself with the rules and regulations of SMS marketing to stay TCPA and CTIA-compliant.


2. Start texting with your customers for Cyber Monday sales

Craft compelling and enticing SMS campaigns to grab your customers' attention.

When diving into Cyber Monday text marketing, follow these six tips to create a compelling strategy:

  • Understand Your Audience: Tailor your Cyber Monday messages to resonate with your audience. Don't just convey discounts; infuse creativity, emotions, and emojis to captivate and excite your customers. Personalizing messages is key, so think like your customer and craft messages that genuinely appeal to their preferences.

  • Segment Your Campaigns: Create distinct text marketing campaigns targeting diverse audience segments – men, women, teenagers, the elderly, parents, teachers, students, etc. Personalizing your approach enhances user experience and engagement. For example, send women-specific offers or links for a more targeted appeal.

  • Strategic Timing is Crucial: Send your Cyber Monday messages strategically at various intervals – 2 weeks before, 1 day before, on the day, and during the final hours. This approach ensures your messages stay top of mind and maximizes customer engagement.

  • Include Essential Information: Provide vital details about your Cyber Monday sales, including discount rates, expiration dates, compelling calls-to-action (CTAs), your website link, and physical address if applicable. Clear and concise information enhances the effectiveness of your messages.

  • Opt-Out Options: Always respect your customers' preferences by including clear instructions on how to opt out of your text marketing campaigns. A simple "Reply STOP to opt out" at the end of your Cyber Monday messages is both considerate and compliant.

  • Time Sensitivity: Be mindful of your customers' time. Schedule your Cyber Monday sale messages between 9 am and 9 pm to respect their daily routines and ensure a positive engagement experience.

For inspiration and ready-to-use templates, explore our curated collection of 100 Ready-to-use text message templates and 7 Black Friday message examples for small businesses.


3. Use the best text marketing platform

Enhance your Cyber Monday text marketing strategy with the right platform. Here's why Pony Express HQ is the ideal choice for small businesses:

  • Affordable Pricing: Pony Express HQ offers unbeatable SMS marketing pricing, starting from just $9 for 250 text message credits. Enjoy a pay-as-you-go model with no monthly fees or hidden payments – ensuring cost-effectiveness tailored to your business size.

  • User-Friendly Platform: Our SMS marketing platform is designed for ease of use. No need to hire additional personnel to navigate and manage the dashboard. Take control on your own, reducing marketing costs and streamlining your campaigns effortlessly.

  • Free Trial for Small Businesses: Experience the power of Pony Express HQ with a free trial specially crafted for small businesses. Upon signing up, you receive 100 bonus text message credits, allowing you to explore the platform and kickstart your text marketing journey at no cost.

So why not try Pony Express HQ to benefit from the power of bulk SMS as a marketing strategy for your small business? Start today improve your customer engagement, and increase your sales come Cyber Monday!



Cyber Monday marketing messages

  1. Unwrap joy this Cyber Monday at [Business Name]! Exclusive deals on your favorite items await at [Link]. Shop now and sleigh the savings! 🎁

  2. Cyber Monday Bliss! Dive into savings at [Business Name]. Click now to unwrap exclusive deals on the hottest trends. Let the shopping spree begin!

  3. Cyber Monday Glam Alert! Pamper yourself with a mani-pedi makeover at [Business Name]. Book now online for exclusive discounts. Shine on!✨ - [Link] - Reply STOP to opt out

  4. Time to sparkle, Cyber Monday style! Dive into glam with [Business Name]. Exclusive discounts on beauty essentials. Glow up, gorgeous! 💄

  5. Blossom into savings this Cyber Monday at [Business Name]! Send love with our vibrant bouquets. A flowerful way to brighten someone's day! - Text STOP to unsubscribe

  6. Cyber Monday Chic! 💃 Upgrade your wardrobe at [Link]. Fashion steals await – shop now and slay the style game! - [Business Name]

  7. [Business Name]: Savory Cyber Monday Delights at [Link]! Treat your taste buds with exclusive menu deals. Order now and feast on flavorful savings! - Text STOP to opt out of our Cyber Monday message list

  8. Upgrade Your Tech Game! Cyber Monday deals at [Business Name] are live. Don't miss out on gadgets, gizmos, and great savings! 📱

  9. Cyber Monday Fit Vibes! Join at [Link] and crush your wellness goals. Exclusive membership deals – let's sweat together! - [Business Name]

  10. Dive into Cyber Monday Reads! [Business Name] has exclusive discounts on bestsellers online. Unleash the joy of reading at [Link]! - Reply STOP to opt out

To conclude, SMS marketing stands out as the ultimate strategy for small businesses aiming to boost sales on Cyber Monday. Throughout this article, we've delved into the reasons and effective ways to leverage mass text messaging, providing small business owners with the means to instantly and affordably communicate their Cyber Monday sales to customers.


As you embrace SMS marketing, Pony Express HQ's mass text messaging emerges as an indispensable tool, revealing why it's a vital asset for your business. Trust in the power of text marketing, in our dedicated service, and most importantly, in your unwavering dedication, small businesses! 💪


Wishing you abundant success in your endeavors!


Happy Texting 🤍

The Pony Express HQ Team


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