Thanksgiving will be upon us soon. We know this from the abundance of pumpkin and turkey decorations that we find all across our store shelves. Does it seem that we celebrate the start of the Thanksgiving holidays earlier and earlier each year?
But you don’t need us to confirm what you already know every time you go out to get groceries or run an errand. What's more, perhaps it’s time for us to consider that Thanksgiving is not the right holiday to bombard people with sales-focused marketing efforts.
While many business owners keep searching for the best Thanksgiving marketing campaigns, we at Pony Express HQ would like to take a moment to offer some alternative advice. Let’s change our perspective on Thanksgiving marketing a little bit!
Thanksgiving marketing advice
Thanksgiving is the one American holiday devoted to expressing gratitude to family, friends, and loved ones. So even as it may seem counterintuitive for a text marketing company to do so, we encourage you to stop promotions for Thanksgiving. However, that doesn’t mean that you should give up all of your marketing efforts.
While the main goal of any marketing campaign is to help increase sales, a strong marketing strategy keeps in mind about its sub-goals, such as increasing your brand value, maintaining customer loyalty, and keeping engagement high. When we meet these sub-goals, it helps boost sales in a more sustainable and healthy way.
So, here is what you can do for your Thanksgiving marketing strategy:
Share your gratitude. Yes, that’s all. Really. Nothing more.
Thank your customers, employees, and teammates. Tell them why they matter to you. Take a moment during this holiday of thanks to let your customers know how valued they are. Recognize your employees for their hard work on behalf of the company. And let your fellow teammates know that they are part of your work family and that you appreciate them.
Unlike over-promoting, this marketing strategy fits well within the spirit of Thanksgiving. But how can you use it most effectively? Simple, with the help of mass text messaging!
If you are not familiar with mass text messaging, you may want to read this article first: What is text marketing?
Why is mass text messaging for Thanksgiving?
Thanksgiving is actually an intimate holiday. It’s all about celebrating family and personal relationships. That’s why text marketing stands out among other marketing strategies like social media or email marketing. Because emails lack a personal touch, and social media posts are too broad.
Text marketing has several advantages for Thanksgiving marketing:
Text marketing messages are sent directly to the customers’ most personal property: their mobile devices.
It’s easy to personalize mass text messages for heartfelt communication on Thanksgiving.
The SMS open rate is 98%, so people will definitely see your Thanksgiving message.
Discover more: Top 13 SMS marketing statistics
In the following section, we share ready-to-use text message templates for Thanksgiving. Please feel free to use them for your SMS marketing campaigns during Thanksgiving.
Happy Thanksgiving messages for businesses
Happy Thanksgiving messages for customers
“Hey [First Name], we wanted to take a moment to thank you for supporting our small business all these years. Happy Thanksgiving! - [Business Name] - Reply STOP to opt out”
“Hi [First Name], [Business Name] is grateful to you for being our loyal customer. Wishing you a happy Thanksgiving. 🤍 - Reply STOP to opt out”
"On this day of gratitude, we're thankful for amazing customers like you! May your Thanksgiving be stuffed with love, joy, and all your favorite dishes. - [Business Name]"
"Thanksgiving is all about seconds, right? Second helpings, second servings, and another round of gratitude for having you as our customer. Have a wonderful Thanksgiving! - [Business Name]"
Happy Thanksgiving messages to employees & team members
“Hey [First Name], in the spirit of this holiday, I want to express gratitude for your hard work and dedication. I hope Thanksgiving brings you joy and happiness. Happy Thanksgiving! - [Company Name] - Reply STOP to opt out”
“Hey [First Name], wishing you a joyful Thanksgiving with your loved ones. Thank you for being an enthusiastic team member. - [Company Name] - Reply STOP to opt out”
"Your dedication to our team is like gravy to mashed potatoes – essential and oh-so-delicious! We're thankful to have you with us. Enjoy a well-deserved break this Thanksgiving!"
"As we gather with loved ones, we're reminded that you're part of our work family. We appreciate your hard work and dedication. Wishing you a warm and joyful Thanksgiving! - [Company Name]"
"Thanksgiving is the perfect day to appreciate team members like you who spice up our workplace with your enthusiasm and commitment. May your holiday be as awesome as you are!"
"Just as Thanksgiving meals wouldn't be complete without pies, our team wouldn't be the same without you. Thanks for your sweet contributions. Enjoy your well-deserved break! - Human Resources"
Find more Thanksgiving message examples at 25 Thanksgiving messages to employees.
In this article, we explained our realistic Thanksgiving marketing strategy and shared Happy Thanksgiving messages for you to get inspired. We hope this strategy and Thanksgiving messages help you to improve your customer and employee relations.
Thank you for reading our post. We wish you a Happy Thanksgiving in advance! 🦃
Do you want to discover more about mass text messaging? Then, you can take a look at these blog posts:
The Pony Express HQ Team