• Pony Express HQ

Realistic Thanksgiving marketing advice, Thanksgiving messages for businesses

Updated: Sep 14


Realistic Thanksgiving marketing advice: mass text messaging!

Thanksgiving will be upon us soon. We know this from the abundance of pumpkin and turkey decorations that we find all across our store shelves. Does it seem that we celebrate the start of the Thanksgiving holidays earlier and earlier each year?

But you don’t need us to confirm what you already know every time you go out to get groceries or run an errand. Whatsmore, perhaps it’s time for us to consider that Thanksgiving is not the right holiday to bombard people with sales-focused marketing efforts.

While many business owners keep searching for the best Thanksgiving marketing campaigns, we at Pony Express HQ would like to take a moment to offer some alternative advice. Let’s change our perspective a little bit!


Thanksgiving marketing advice

Thanksgiving is the one American holiday devoted to expressing gratitude to family, friends, and loved ones. So even as it may seem counterintuitive for a text marketing company to do so, we encourage you to stop promotions for Thanksgiving. However, that doesn’t mean that you should give up all of your marketing efforts.

While the main goal of any marketing campaign is to help increase sales, a strong marketing strategy keeps in mind about its sub-goals, such as increasing your brand value, maintaining customer loyalty, and keeping engagement high. When we meet these sub-goals, it helps boost sales in a more sustainable and healthy way.


So, here is what you can do for your Thanksgiving marketing strategy:

Share your gratitude. Yes, that’s all. Really. Nothing more.

Thank your customers, employees, and teammates. Tell them why they matter to you. Take a moment during this holiday of thanks to letting your customers know how valued they are. Recognize your employees for their hard work on behalf of the company. And let your fellow teammates know that they are part of your work family and that you appreciate them.


Unlike over-promoting, this marketing strategy fits well within the spirit of Thanksgiving. But how can you use it most effectively? Simple, with the help of mass text messaging!

If you are not familiar with mass text messaging, you may want to read this article first: What is text marketing?


Why is a mass text messaging the best marketing strategy for Thanksgiving?

Thanksgiving is actually an intimate holiday. It’s all about celebrating family and personal relationships. That’s why text marketing stands out among other marketing strategies like social media or email marketing. Because emails lack a personal touch, and social media posts are too broad.

Text marketing has several advantages:

● Text marketing messages are sent directly to the customers’ most personal property: their mobile devices.

● It’s easy to personalize mass text messages for heartfelt communication.

● SMS open rate is 98%, so people will definitely see your Thanksgiving message.

Discover more: Top 10 SMS marketing statistics 2022

In the following section, we share ready-to-use text message templates for Thanksgiving. Please feel free to use them for your SMS marketing campaigns.



Ready to use Thanksgiving messages for businesses


Thanksgiving message templates you can use directly

Thanksgiving messages for customers

“Hey {first name}, we wanted to take a moment to thank you for supporting our small business all these years. Happy Thanksgiving! - {business name} - Reply STOP to opt out”

“Hi {first name}, {business name} is grateful to you for being our loyal customer. Wishing you a happy Thanksgiving. 🤍 - Reply STOP to opt out”

Thanksgiving messages for employees & team members

“Hey {first name}, in the spirit of this holiday, I want to express gratitude for your hard work and dedication. I hope Thanksgiving brings you joy and happiness. Happy Thanksgiving! - {your name} - Reply STOP to opt out”

“Hey {first name}, wishing you a joyful Thanksgiving with your loved ones. Thank you for being an enthusiastic team member. - {your name} - Reply STOP to opt out”

In this article, we explained our ultimate marketing strategy and shared ready-to-use Thanksgiving message templates. We hope this strategy and Thanksgiving messaging will help you to improve your customer and employee relations.

Thank you for reading our post. We wish you a happy Thanksgiving in advance! 🦃



Do you want to discover more about mass text messaging? Then, you can take a look at these blog posts:

▫️SMS marketing solutions for theaters

▫️Text marketing for retailers


The Pony Express HQ Team