Top 5 ways to optimize your text marketing for the holiday season
Updated: May 22
With the holiday season around the corner, the festive season is about to begin. Most retailers are already gearing up for the upcoming shopping season—anticipating perhaps the busiest period this year. However, with just a few weeks left, you'd not want to wait until the last minute to integrate online text messaging into your firm's mobile text marketing campaign.
Celebrate a Full House this Holiday Season
Whether you're an online e-commerce business or you run a physical store, SMS marketing is admittedly a powerful tool to ensure you have a steady flow of business during this festive season. This solution helps you reach your target group, where they are, and at any time—on their mobile phones!
Discover more: Top 13 SMS marketing statistics
5 Tips to use text marketing during the holiday season:
Let's look at five ways a business owner or digital marketer can leverage text marketing for the holiday season and ensure you have a full house for the holidays.
1. Start Expanding Your Mobile Marketing List Right Away
Since text message marketing is consent-based, be sure to start requesting your prospects to opt-in to your brand's text groups early enough. Use your Pony Express HQ toll-free phone number, including a unique keyword, to reinforce your promotional campaign. Even so, be sure your call-to-action is clear and in line with the particular audience whenever or wherever you advocate for your text call-to-action.
2. Provide Incentives for Enrolling in the Text Messaging List
Mobilize sign-ups by providing special opt-in enticements. For instance, you can offer mobile coupons, including a discount on subsequent purchases, buy-one-get-one-free, or free VIP access through bulk SMS. But for the most part, you must give your customers a reason to eagerly wait for your following text message aside from the initial offer they get after opting in. These perks can include sneak peeks, custom offers, VIP-only specials, or content exclusively available to your text marketing message subscribers.
3. Design Your Mass Text Messaging to Target a Specific Group
Don't overburden your text marketing group with an influx of offers or promotional messages that aren't relevant to that specific target audience. Instead, create different groups & keywords for different people, define your groups by interest, physical locations, or gender and fittingly tailor your text messages bearing in mind the targeted text content. Remember that the more pointed your text messaging, the more promisingly your subscribers will stay diligently opted into your text group.
Discover more: 10 suggestions for successful SMS marketing campaigns
4. Blend Your Text Messaging Strategy with Social Media
Direct your target customers to your social media pages using text messages and, similarly, motivate them to share. A business can alternatively promote a call-to-action on its social media page, thereby helping the organization grow its subscriber base.
Whereas sites like Facebook and Twitter are excellent tools to drive your audience to "join the conversation," text marketing for the holiday season is an effective solution for cutting through the noise. Pony Express HQ ensures your mass text messages get to the target group and that the prospective audience can read your content in the first place.
5. Now Is the Time
Delivering a text message at the right time can help drive action more effectively and boost redemption rates and increase sales. Extend "text-for-info kind coupons," especially when your customers visit your stores. For instance, would you like to promote sales of a specific item? Then, it'd help if your promotional drive offered a "text-and-receive type coupon" call-to-action on your brand's digital signage next to the particular item.
Share your keywords publicly with your customers, like text VIP to your Pony Express HQ toll-free phone number ###. In this way, you can collect SMS opt-ins and grow your customer list with your keyword. If you have a website, you can also set up our web widget on your website. It is an embeddable form that collects customers' names and phone numbers on your website.
~Make It Fun~
Text marketing for the holiday season should be interesting to drive engagement. Whereas business owners want to remind or sometimes provide information to their target customers, it's equally essential to entertain or delight your audiences. Be sure to use mass text messaging to encourage customers to visit your mobile web page with an exciting contest or promotion. Be creative!
💡 For example, you can send MMS picture messages for holiday greetings to your customers.
Final Remarks on Text Marketing
An easy-to-use and powerful tool to drive your text marketing for the holiday season allows you to build your promotional drives around community engagement. This solution achieves its objective through group text communication and by using SMS auto-responders alongside mobile text marketing solutions.
Are you keen on discovering more about how text marketing for the holiday season can help your business stay ahead of the pack during the upcoming holiday season? Sign up for free Pony Express HQ, or contact us today if you have any questions.
Happy Holiday Season 💫