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Top 5 Ways to Optimize Your Text Marketing for the Holiday Season

With the holiday season being around the corner, the festive season is about to begin. Most retailers are already gearing up for the upcoming shopping season—anticipating perhaps the busiest period this year. With just a few weeks left, you’d not want to wait until the last minute to integrate online text messaging into your firm’s mobile text marketing campaign.

Top 5 Ways to Optimize Your Text Marketing for the Holiday Season

Celebrate a Full House this Holiday Season

Whether you’re an online eCommerce business or you run a physical store, SMS marketing is admittedly a powerful tool to ensure you have a steady flow of business during this festive season. This solution helps you reach your target group, where they are, and at any time—on their mobile phones!


Let’s look at five ways a business owner or digital marketer can leverage text marketing for the holiday season and ensure you have a full house for the holidays.


1. Start Expanding Your Mobile Marketing List Right Away

Since text message marketing is consent-based, be sure to start requesting your prospects to opt-in to your brand’s text groups early enough. Use your Pony Express HQ toll-free phone number, including a unique keyword that can reinforce your promotional campaign. Even so, be sure your call-to-action is clear and in line with the particular audience whenever or wherever you advocate for your text call-to-action.


2. Provide Incentives for Enrolling in the Text Messaging List

Mobilize sign-ups by providing for special opt-in enticements. For instance, you can offer mobile coupons, including a discount off subsequent purchase, buy-one-get-one-free, or free VIP access. But for the most part, you must give your customers a reason to eagerly wait for your next text message aside from the initial offer they get after opting-in. These perks can include sneak peeks, custom offers, VIP only specials, or content exclusively available only to your text subscribers.


3. Design Your Text Messaging to Target a Specific Group

Don’t overburden your text group with an influx of offers or promotional messages that aren’t relevant to that specific target audience. Create different groups & keywords for different people, define your groups by interest, physical locations, or gender and fittingly tailor your text messages bearing in mind the targeted text content. Remember that the more pointed your text messaging, the more promisingly your subscribers will stay diligently opted into your text group.


4. Blend Your Text Messaging Strategy with Social Media

Direct your target customers to your social media pages using text messages and, similarly, motivate them to share. A business can alternatively promote a call-to-action on their social media page, thereby helping the organization grow its subscriber base.


Whereas sites like Facebook and Twitter are excellent tools to drive your audience to “join the conversation,” text marketing for the holiday season is an effective solution for cutting through the noise. Pony Express HQ ensures your text messages get to the target group and that the prospective audience can read your content in the first place.


5. Now Is the Time

Delivering a text message at the right time can help drive action more effectively and thereby boost redemption rates and increase sales. Extend “text-for-info kind coupons,” especially when your customers visit your stores. For instance, would you like to promote sales of a specific item? Then, it’d help if your promotional drive offered a “text-and-receive type coupon” call-to-action on your brand’s digital signage next to the particular item.


Share your keywords publicly with your customers, like text VIP to your Pony Express HQ toll-free phone number ###. In this way, you can collect SMS opt-ins and grow your customer list with your keyword. If you have a website, you can also set up our web widget on your website. It is an embeddable form that you collect customer's name and phone number on your website.


~Make It Fun~


Text marketing for the holiday season should be interesting to drive engagement. Whereas business owners will want to remind or sometimes provide information to their target customers, it’s equally important to entertain or delight your audiences. Be sure to use text messaging to encourage customers to visit your mobile web page with an exciting contest or promotion. Be creative!


Final Remarks

As an easy-to-use and powerful tool to drive your text marketing for the holiday season allows you to build your promotional drives around community engagement. This solution achieves its objective not only through group text communication but also by using SMS auto-responders alongside mobile text marketing solutions.


Are you keen on discovering more about how text marketing for the holiday season can help your business stay ahead of the pack during the upcoming holiday season? Sign up for free Pony Express HQ or contact us today if you have any questions.


Happy Holiday Season 💫

The Pony Express HQ Team



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