SMS marketing 101 - tips and best practices
Updated: Sep 15
We prepared this article as an SMS marketing handbook for you. We're hoping it will help you grow your business!
Table of Contents
Introduction to SMS Marketing
Definition: What is SMS Marketing?
SMS marketing is an efficient digital marketing method that allows sending bulk text or MMS messages to many people. Business owners generally prefer SMS marketing to reach customers, but also it is helpful for organizations or anyone who wants to send bulk messages.
Is SMS Marketing Legal?
SMS marketing is entirely legal if you collect the user permissions. Otherwise, you will be sanctioned under TCPA and CTIA if you try to send bulk text messages without users' consent.
TCPA was signed into law in 1991 and is a federal law. It can take you to court or fine you for violating the user permissions. CTIA represents the communications industry in the US, and the violation of their guidelines can result in sanctions. For example, they can suspend your accounts, and you can not benefit from the opportunities of the CTIA.
Discover more: TCPA Compliance Checklist Guidance for Text Marketing
Users of SMS Marketing
SMS marketing users are:
Business owners / Companies
Let's dive into various users' detailed usage of SMS marketing channels.
Companies use SMS marketing to reach customers to:
Improve customer relations
Organizations utilize bulk SMS messages to:
Welcome new members
Inform members about meeting details
Update members about last-minute changes of events, meetings, etc.
Enhance member loyalty
Governmental agencies use SMS marketing to:
Share legal information
Inform citizens about local news
Share local event details or updates
Power of SMS Marketing
An SMS marketing channel is quite competitive compared to other marketing channels like mailing. For example, the SMS open rate is 98%, while the open email rate is 20%.
Here are 5 SMS marketing statistics that demonstrate the power of SMS marketing:
270 million US citizens are mobile phone owners in 2022
US citizens check their mobiles 47 times a day
Users open 98% of SMS messages
91% of customers perceive SMS messages from businesses positively.
55.9% of customers have already consented to receiving SMS messages from businesses.
As you can see from the SMS marketing stats, this channel is essential to generate an effective marketing strategy. So use this opportunity and expand your business.
This guide can help you understand the SMS marketing better:
Happy Messaging! 💬
Pony Express HQ Team