top of page

5 Interesting uses of SMS marketing


5 interesting uses of SMS marketing

What comes into your mind when you think of SMS marketing?

-Delivering bulk marketing messages to customers effectively?


You're 98% right! We've saved 2% because SMS marketing isn't just about promotions.


SMS marketing can elevate your communication with your target audience, whether you're a small business or an organization. Here are 5 interesting uses of SMS marketing that others take advantage of:

  1. Share your wisdom

  2. Conduct consultations through MMS marketing

  3. Boost your web traffic

  4. Gather reviews for your business/organization

  5. Engage your congregation

Let's delve into these 5 fascinating uses of SMS marketing and explore the possibilities in detail. 📲🚀


1. Text your wisdom

Boost your audience relationships through SMS marketing by sharing your expertise with them. No one knows your business/organization better than you, and this knowledge can become a powerful connection with your customers/members. How does it work? Simply send messages to your target audience about what you know best. For instance, if you're a plumber, offer suggestions to prevent pipe clogs. If you work for an environmental nonprofit organization, send tips to members on how they can personally protect our environment. Check out these message examples:

🚰 Pro Tip: Avoid costly clogs! Run hot water down your drains weekly to keep them clear. Need plumbing help? Reach out anytime. - [Your Plumbing Company]
🌿 Let's make a difference together! Today, try using reusable bags when shopping. Small steps like this can have a big impact on our environment. 🌍♻️ - [Your Nonprofit Name]

Bonus Tip: To enhance your impact, identify the pain points of your target audience and tailor messages accordingly. SMS marketing makes this easy! Ask customers what challenges they face or what advice they seek. Use these templates to gather valuable insights:

📣 We value your opinion! Please take a moment to share your biggest challenge related to [Your Product/Service]. We're here to help and improve! 🙌
🤔 Seeking advice? We're here for you! Let us know what topics you'd love to receive advice on, and we'll send you personalized tips to make your [Customer's Interest] journey smoother. 📲💡

2. Conduct consultations through MMS marketing

Engage in fruitful consultations through MMS marketing! This valuable use case is especially relevant for visual-based businesses like beauty parlors, tattoo artists, interior designers, florists, and more. Easily share and receive first drafts of designs, provide expert consultations about customers' ideas, streamline your business planning, and save precious time with MMS marketing. Let's dive into a message conversation example for consultations:


Interesting uses of SMS marketing - florist MMS Marketing example

These guides can be helpful for your MMS marketing campaigns:



3. Boost your web traffic

Are you exploring all avenues like SEO, Google Ads, and more to boost website traffic? Guess what? We've got a secret weapon for you: SMS marketing! 🚀💼


With SMS campaigns, you can cost-effectively drive more visitors to your online shop, website, or blog, especially with the affordable SMS marketing pricing of Pony Express HQ.


Check out these message examples to get started:

🌐📢 Discover our latest blog post on top fitness tips! Get inspired to stay active and healthy. Read it now: [Link] - [Business Name]
Don't miss our exclusive sale at [Business Name]! 🛍️🎉Enjoy 20% off on all summer collections today. Shop now at [Link] and update your wardrobe! - Reply STOP to unsubscribe
Exciting news! Our new DIY home decor guide is live on the blog. Revamp your space with these creative ideas. 👀Read it here: [Link] - [Business Name]
SMS marketing is the game-changer you've been looking for! Start engaging your audience and driving traffic to your digital ventures effortlessly. Let's make your online presence shine via SMS marketing!

4. Gather reviews for your business/organization

We all know reviews are crucial for businesses nowadays. While delivering top-notch service is key, encouraging feedback from customers/members is equally vital. Let's ace those reviews with the power of SMS marketing! Here are a few message examples to collect feedback from customers/members:

Hi [Customer Name], we value your opinion! Kindly share your experience with our service. Your feedback means a lot to us. Write a review at [Link] 🤝💬 - [Business Name]
Hey [Customer Name], thank you for shopping with us! Help us improve by leaving a review of your favorite purchase. Your thoughts matter! 🛍️🌟 [Link] - [Business Name]
Dear [Member Name], your satisfaction matters to us. Would you mind sparing a moment to share your thoughts on our nonprofit organization's services? Your input is invaluable! 💼📋  [Link] - [Organization Name]

5. Engage your congregation

Did you know that Churches have mastered the art of SMS marketing to engage and grow their congregation? It's true! They use text messages to invite for Sunday services, share essential updates, collect donations, and spread positivity. No matter whether you are a believer or not, you can take inspiration from the dedication of Churches to engaging your own target audience.


Here's how SMS marketing can work wonders for small businesses and organizations:

-Celebrate special days sincerely

-Motivate customers/members for their benefit. For example, gym owners encourage and appreciate their members using SMS marketing.

-Invite customers/members to your events via MMS invitations

-Show them you value them by sharing last-minute changes about events/appointments


You can use these message examples to engage with customers/members:

Happy Anniversary, [Customer Name]! 🎉🎂 It's been a wonderful year since we first met, and we couldn't be more grateful for your unwavering support and loyalty. 🤗 Thank you for being an integral part of our incredible journey! 🌟
🏋️‍♀️💪 Way to go, [Member Name]! Keep up the fantastic progress in your fitness journey. We're cheering for your success! 🌟🎉 - [Business Name]
Exciting news! Join us for an exclusive event this Saturday. 📅🎉Your presence means the world to us! 🎈🤝 RSVP: YES.  - [Organization Name]
📢⏰ Attention, [Customer/Member Name]! Due to unforeseen circumstances, tomorrow's appointment has been rescheduled to 3 PM. We appreciate your understanding. 🙏 - [Business Name] - Reply STOP to opt out

We covered 5 interesting uses of SMS marketing for small businesses and organizations. Contrary to common belief, SMS marketing extends beyond promotions. It enables you to enhance your communication strategy, gather valuable reviews, and boost your online presence through engaging messages.


We hope these 5 SMS marketing use cases will help you foster stronger relationships with your customers/members. Feel free to leave a comment below if you have any questions.


Happy Texting

The Pony Express HQ Team


Recent Posts

See All
bottom of page