Updated: Oct 26
Chat GPT has shaken the marketing world since November 2022. But wait, what is Chat GPT? Will it affect my business/organization? Is it dangerous or beneficial? Should I use it? How can I use Chat GPT for my business/organization?...
If you're a small business owner or organization manager, you may ask yourself these types of questions when you hear about Chat GPT. Let Pony Express answers your questions very simply.
What is Chat GPT?
Chat GPT (Generative Pre-trained Transformer) is a website/app where you can ask questions and get mostly satisfying answers using artificial intelligence. It may sound like a search engine like Google or Bing, but it is not. Here are the main differences between Chat GPT and traditional search engines:
Search engines only order the sites & blogs, including relevant information. Chat GPT answers your questions in a natural and human-like way by understanding the context.
You can have a conversation with Chat GPT, but you can’t do it with search engines.
Showing is more effective than telling. Here you can see the difference between Chat GPT and search engines more clearly:
As you can see above, search engines provide various resources you need to check individually. On the other hand, Chat GPT provides a unique summary of information existing on the internet.
How to use Chat GPT?
Create an account from here.
Verify your number
And have fun!
Yes, despite its cool name, Chat GPT is that easy to use.
Is Chat GPT free?
Yes and No. Chat GPT has both free and paid versions (Plus). The free version works quite well, but the Plus version has some advantages:
Faster access in busy times
Enhanced design and functionality
More accurate data
In short, of course, the Chat GPT Plus version has more improved qualities compared to the free version. However, the free version of Chat GPT is quite enough for small businesses, organizations, or any non-technical teams/individuals for now. So let’s discover what you can do with the Chat GPT - free version in the next part.
How can small businesses/organizations use Chat GPT?
Chat GPT is more than just asking questions and getting answers in a human-like way. You can use Chat GPT to shorten the time you spend on marketing. For example, small businesses/organizations can use Chat GPT to
Research marketing strategies that fit your needs
Create social media post captions and image ideas
Build first drafts of blog posts
Generate SEO-friendly product descriptions for ecommerce sites
Write email marketing copies
Check the grammar of marketing texts
Craft marketing messages for SMS marketing campaigns
And Chat GPT can be used for infinite purposes that are waiting for discovered by your creativity. 🌈
Our marketing team put themselves in your place and asked Chat GPT some questions.
Here are a few solid examples of using Chat GPT for small businesses or organizations' marketing purposes:
How can Chat GPT help your SMS marketing campaigns?
Writing creative SMS marketing messages in the midst of all that is coming and going can be difficult. Chat GPT can help you to generate compelling marketing messages for your SMS marketing campaigns.
For example, here are a few examples of using Chat GPT for small businesses:
And here are a few examples of using Chat GPT for organizations:
Is Chat GPT safe?
Yes and no. Using Chat GPT is mostly safe, except for data accuracy. Because Chat GPT uses data available on the internet until 2021, the answers provided by Chat GPT may or may not be 100% reliable or up-to-date. So you need to be aware of that and double-check any critical information before using it. However, it's still handy for reducing your marketing time.
In a nutshell,
Chat GPT is a free and easy tool to use for marketing purposes, especially in SMS marketing. We hope it makes your job easier. Speaking of SMS marketing, have you ever tried it yet? We bet you’ve heard its effectiveness when it comes to reaching a large group of people instantly. If you want to try, Pony Express offers a free trial! To get your free trial, you can sign up here.
Or, you can examine our pricing first at SMS marketing pricing.
Or, you can learn more about SMS marketing at our SMS marketing blog.
Happy Texting 🤍
The Pony Express HQ Team