Boost your sales with holiday season SMS marketing

Pony Express HQ
Sep 23, 2022
5 min read

Updated: Nov 14, 2023

Do you want to increase sales of your small business this holiday season? Then you are in the right place!

In this article, we’ll focus on how to double sales on seasonal holidays by using the most powerful tool, SMS marketing! Here is the detailed list of titles we’ll cover:

What are the major seasonal holidays to promote your business?
Why should small businesses use SMS marketing during the winter holiday season?
How to use holiday season SMS marketing to boost sales?
- Best practices to use SMS marketing during the holiday season
Best SMS marketing platform to increase sales during seasonal holidays

What are the major seasonal holidays?

Here are the six seasonal holidays in the US to increase sales using SMS marketing:

Halloween - October 31
Thanksgiving - November 23
Black Friday - November 24
Cyber Monday - November 27
Hanukkah - December 8-15
Christmas - December 25

It’s essential to promote your business as early as possible, before the seasonal holidays. So, today’s the day to start your holiday message campaigns.

If you are unfamiliar with “SMS marketing”, we have compelling SMS marketing guides for you:

Or, if you want to delve deeper into holiday season SMS marketing tips instantly, let’s go to the next part!

Why should small businesses use the holiday season SMS marketing?

Big companies or industry leaders push all of their resources available to grow their revenue on seasonal holidays. But by their nature and limited budgets, the best way for small businesses to compete is to focus directly on customer relationships. Because increased customer loyalty means increased sales, especially during the holiday season.

That’s why holiday season SMS marketing is the most engaging tool for small businesses to reach customers. Because the SMS marketing messages are sent directly to clients’ mobiles which are checked at least 47 times a day.

Yes, that’s true!

We are glued to our phones. Just think about it, we use our mobile phones consistently to communicate, order meals, check Instagram likes, play games, flirt, attend Zoom meetings, etc. It’s not surprising that the SMS open rate is 98%.

Do you know any marketing method that guarantees 98% cost-efficiency other than text marketing? The answer is no. Holiday season text marketing is the way to go. 🚀

How to use holiday season SMS marketing to boost sales?

Two main holiday season SMS marketing campaigns are sent to clients: promotional and emotional. What do we mean?

Promotional text marketing for the holiday season:

Every single brand prepares attention-grabbing offers during the holiday season like “BOGO”s, discounts, coupons, and other creative marketing methods to boost their sales.

Crafting a compelling offer is an essential part of the work, but marketing doesn't finish with just having holiday season offers. These fantastic holiday season deals should be promoted via effective marketing channels like mass text messaging.

Utilize mass text messaging and tell your customers what you have prepared for them, what your offers are, what they should not miss, and until when… People love to hear about discounts and opportunities, especially during the holiday season. Give them what they want and need.

Here are a few promotional holiday season SMS examples:

🎉 Unwrap Savings! 🎁 Enjoy BOGO deals at [Business Name] this holiday season! Buy one, get one FREE on select items! Hurry, offer ends soon! 🌟

🎄 'Tis the Season to Save! 🌟 Shop at [Business Name] with our exclusive holiday discount code: HOLLYJOLLY20 for 20% off your purchase! Valid until Dec 31. Happy shopping! 🛍️

🎅 Santa's Special Offer! 🎅 Visit [Business Name] and show this text for an extra 10% off your in-store purchase. Don't miss out on the holiday cheer! 🎁 - Reply STOP to opt out

❄️ Frosty Discounts Await! ❄️ Stay cozy with [Your Store]'s winter sale. Get up to 50% off on winter apparel. Dash in today, before it melts away! ⛄

🌟 Exclusive VIP Access! 🌟 You're invited to our holiday preview event at [Business Name]! Enjoy early access to festive collections, plus 15% off your purchase. RSVP now! 🎉 - Text STOP to unsubsribe

🎁 Gift-Giving Made Easy! 🎁 Explore our holiday gift guide at [Business Name]. Find the perfect presents for everyone on your list. Shop stress-free this season! 🎄

🎉 Countdown to Savings! 🎉 Only 3 days left to grab our holiday offers at [Business Name]. Don't let the best deals slip away. Visit us today! 🛒 - Reply STOP to opt out

🔔 Santa's Shopping Tip! 🔔 Get your holiday shopping done early! Shop at [Business Name] this weekend and receive a $10 gift card for every $50 spent. Merry shopping! 🎅

🌠 Festive Finds Await! 🌠 Discover unique holiday décor and gifts at [Business Name]. Get into the spirit with our curated collection. See you soon! 🌟

🎁 Spread Joy & Savings! 🎁 Share this text with a friend and both of you get 15% off your next purchase at [Business Name]. 'Tis the season to shop together! 🛍️ - Reply STOP to opt out

Emotional text marketing:

People also need to feel that they are cared for by your brand. And mass holiday season text messaging is the best way to show your care for customers.

For instance, using bulk SMS, you can share your gratitude with your customers on Thanksgiving. Or, you can celebrate their Hanukkah or Christmas with inspirational messages. Also, you can send fun Halloween MMS messages and make them smile.

Here are a few emotional holiday season SMS examples:

🍂 Gratitude Alert! 🍂 This Thanksgiving, we're thankful for amazing customers like you. Your support warms our hearts. Wishing you a joyful holiday with loved ones. 🦃

🕎 Festival of Lights! 🕎 As you celebrate Hanukkah, may your home be filled with warmth, and your heart with hope. Happy Hanukkah from [Business Name]! 🕯️

🎄 Christmas Cheer! 🎅 Embrace the magic of the season with loved ones. May your days be merry and bright. Merry Christmas from all of us at [Business Name]! 🎁

👻 Spooky Smiles! 🎃 Trick or treat, have something sweet! Happy Halloween from [Business Name]. May your day be filled with laughter and tasty treats! 🍭

🌟 Let Your Light Shine! 🌟 Celebrate Diwali with love, laughter, and light. Wishing you a festival of joy from [Business Name]. Happy Diwali! 🪔

🍁 Fall into Fun! 🍂 Autumn is here, and so are cozy moments and pumpkin spice. Enjoy the season with [Business Name]! Happy Fall! 🎃

Need more message examples? Find here: Thanksgiving Messages to Employees

These are some ideas to create an emotional bond with your customers using holiday season SMS marketing. You can improve them with your creativity and regarding your target audience. And you can remind your customers that behind your business, a human being is there and cares about them.

Best practices for holiday season SMS marketing

To maximize the efficiency of your holiday season text marketing campaigns, you can follow these 11 practices:

Collect customer opt-ins before starting holiday season text marketing campaigns
Be aware of TCPA and CTIA regulations to avoid violations
Find an affordable SMS marketing platform
Prepare creative text messages instead of robotic, boring, and expected ones
Schedule your holiday season SMS marketing campaigns
Send messages at the appropriate time (between 9 am - 9 pm)
Keep your messages brief and clear
Use kind & humorous language
Benefit from emojis & MMS messages 🦃
Personalize your text messages (especially the emotional ones)
Always show customers how to opt out of SMS marketing campaigns