Top 10 SMS marketing statistics 2022
Updated: Aug 9
The SMS (short message service) has been in our life since the 1980s. On the other hand, SMS - text marketing has a shorter history. SMS marketing was initially used in 2003, and since then, it has taken off. Yet, many business owners are not aware of the power of SMS marketing. According to the latest research, 61% of business owners still don’t use SMS marketing. This may be unfortunate for them, but also it makes SMS marketing an excellent opportunity for small business owners, like you!
Learn more about SMS Marketing: What is SMS Marketing? Is it Legal?
You can use SMS marketing to:
Expand your business,
Enhance your customer engagement,
Increase your brand awareness,
Boost your sales.
Learn more about: How to Increase Sales with SMS Marketing?
If you are interested in trying SMS marketing but want to learn more about the effectiveness of SMS marketing, you can examine the SMS marketing statistics below.
SMS Marketing Statistics 2022
Ratio / Numbers
The number of mobile phone owners in the US
The number of times that Americans look at their mobiles in a day
SMS open rate
Customers who have a positive perception of businesses using SMS messages
Customers who accepted to receive SMS messages
Customers who become eager to purchase more if they get MMS messages
Customers who think SMS marketing is the best way of communication for businesses
Customers who click the links in SMS messages
Marketers who are not using SMS marketing channels yet
Retailers who enhanced customer experience or raised profits using SMS marketing
You saw the SMS marketing statistics. They are impressive, right? If you need more convincing, let’s look at these SMS marketing stats in detail together!
1. The number of mobile phone owners in the US: 270 Million
The 2022 US population is 332,403,650. And, 270 million US citizens are mobile phone owners, which is 81.2% of the US population. Just think about it; you have 270 million potential customers. To be clear, do you think any of your customers does not own a mobile phone? Maybe 1 or 2? Why wouldn’t you use this opportunity to reach your customers instantly and regularly? If you have an elder target group, you might believe that mobiles are not effective in their life. Sorry not sorry, but you are entirely wrong. :)
Here are the mobile phone ownership distributions regarding age groups:
Mobile Phone Ownership Rate
As you can see from the table, 82% of people aged between 45-55, and 67% of people who aged more than 55 have mobiles. These SMS marketing statistics are high enough to start using SMS marketing.
2. The number of times that Americans look at their mobiles in a day: 47 times
We believe that it is much much more than 47 in reality. Even I checked 30 times my mobile while writing this article. However, let’s rely on the statistics and research for now. This high number means that if you send bulk text messages to your customers, they will see it. Maybe they will not read the whole message; they will not get the discount information you want to deliver but, more importantly, they will see your brand name in their daily lives. Your brand name will be engraved on your customers' minds. Then, your brand awareness will increase. On top of that, they may read your whole text, get your information (discount, campaign, etc.), and it can turn out to be a sale. In both options, you gain from using SMS marketing.
3. SMS open rate: 98%
If you start to send bulk SMS messages today, 98% of them will be opened. Isn’t it great? In other marketing methods, i.e., e-mail marketing, Google or Facebook advertising, you can not know whether your ads will reach customers or not. In SMS marketing, almost every text message is seen. This is a great chance for small business owners if it is used properly.
4. Customers who have a positive perception of businesses using SMS messages: 91%
Are you afraid of sending bulk SMS messages to your customers because you assume that your customers don’t want to get promotions? Thanks to this SMS marketing statistic, you don’t need to worry about it. Most of your customers would be happy to know about your special offers. They are your customers already; they will purchase from you in any case. If they are informed about when there will be a campaign or discount, they will want to benefit from these opportunities. Moreover, this situation will increase their motivation to keep buying from you, which means higher customer engagement.
Learn more about: How to Increase the Customer Engagement with SMS Marketing?
5. Customers who accepted to receive SMS messages: 55.9%
55.9% of customers accepted to get bulk messages from businesses already. This SMS marketing statistic is substantial. However, this statistic is lacking because you haven’t asked your customers to opt-in text messages yet. Let’s start collecting opt-ins from your customers, using text marketing, and enjoying growing your business day by day. There is a huge potential in text marketing for your business!
Read all about: The Top 6 Reasons People Opt-in to Branded Text Messages
6. Customers become eager to purchase more if they get MMS messages: 51.1%
SMS marketing includes both text messages and MMS messages with images, videos, or GIFs. And, according to this SMS marketing statistic, more than half of customers are motivated to purchase if they get MMS messages rather than text messages. Visuals always get more attention. On the other hand, you should run an A/B test on this issue. Try both text marketing and MMS marketing for a while. Then see which one works best for your business and your customers. These SMS statistics or any marketing tips are general. You need to adapt them to your marketing strategy because your customers are unique to you.
7. Customers who think SMS marketing is the best way of communication for businesses: 58%
Don’t be afraid to ask your customers to opt-in to receiving text messages. They are more eager to get discount messages than you think. Maybe, some of them will reject, leave them alone. You tried at least, and more than half of your customers will accept. 58% is more than enough to start with SMS marketing.
8. Customers who click the links in SMS messages: 19%
If you are running an e-commerce business, this SMS statistic is for you! Did you know that you can use SMS marketing to share your website link with your customers? Text marketing is a great opportunity to direct customers to online shopping. They just need to click the link. Since this action is quite easy, most customers will click the link to satisfy their curiosity about the discounted product. And who knows, maybe their curiosity will turn into a sale.
9. Marketers who are not using SMS marketing channels yet: 61%
As we mentioned in the beginning, a major part of people hasn’t realized the importance and power of SMS marketing. You can take advantage of this opportunity and be among those who use SMS marketing. Take action before them, and share your special offers through bulk text messages.
10. Retailers who enhanced customer experience or raised profits using SMS marketing: 79%
Until now, we shared SMS marketing statistics about targets, but this one is about business owners. According to the research, 79% of retailers raised profits or enhanced their customer relationships. These are the long-term goals of every business in every sector. You can reach this goal with SMS marketing, too. :)
When text marketing is compared with other marketing channels, the success rate of SMS marketing is quite impressive. We are not saying it; SMS marketing statistics 2022 speaks for itself. If you want to try SMS marketing free, you can sign in from the link below and get 100 free text message credits:
After trying your 100 free text message credits, you will understand the power of SMS marketing. Or, if you want to start to use SMS marketing directly in your marketing strategy, here are our prices:
If you have further questions about the success rate of SMS marketing, you can contact us. Pony Express would be happy to contribute to your business. Good luck with your marketing! 🌈
The Pony Express HQ Team
US Department of Commerce
Journal of Accountancy
Mobile Marketing Watch