51 Ready-to-use text message templates for different purposes
Updated: May 27
Whether you run a business or a community, text marketing is the best way to reach a large group of people at once. Also, text marketing is the most cost-effective marketing method, with affordable pricing and high success rates compared with the other marketing solutions. For example, text marketing messages have a 98% open rate while e-mails have only 20%. Furthermore, given that 270 million US citizens are phone owners, the power of text marketing becomes unignorable. Thus, visionary small business owners and community leaders complete their marketing/communication strategies with text marketing to reach their audience.
Discover more: What is text marketing?
To help small business owners and community leaders, we prepared 51 ready-to-use text message templates for various purposes, which are:
Let’s find the best text message template for your text / SMS marketing campaign!
Text message templates based on indented use
1. Technical text message templates
We prepared text message templates for opt-in and opt-out procedures of mass text messaging.
1.1. Opt-in text message templates:
Opt-in text messages are utilized to subscribe to particular text message lists of brands or organizations (assuming you already have the user permissions to send text marketing messages).
“This is Phoebe's Nail Salon 💅🏼. “Text WEEKLY to get our weekly discounts and campaigns.”
Also, opt-in text messages are used to offer your customers/community members to re-subscribe to your particular text message lists. For example,
“Dear John, text YES to re-subscribe to our event schedule texting list. Earth Volunteers loves you!🍀”
Discover more: The top 6 reasons people opt-in to branded text messages
1.2. Opt-out text message templates:
Within text marketing, allowing customers an opt-out from SMS lists anytime is a must due to laws. So, you should provide your customers with how to opt out of text message campaigns. You can use the following opt-out SMS examples:
“It’s BOGO Thursday! Order online and get your second pizza for free! 🍕 Reply STOP to opt out.
“Welcome to Happy Book Club! 📕 We’ll share the event schedule from here. Anyway, you can text END to unsubscribe at any time.”
2. Informational text message templates
One of the most popular usages of SMS marketing is updating people about necessary information such as shipping updates, successful registry, event cancellation, and date/time/location changes.
2.1. Shipping text message templates:
“Thanks for choosing Schrute Farm! 🥬 Your organic vegetable order will be delivered on May 21. You can track your package from here.”
“Your package has shipped to be delivered on May 21. 📦 Your tracking number: 0123456, placeyourwebsitelinkhere.”
2.2. Registry text message templates:
Registry text messages inform people about their successful registration to your text marketing campaigns, website, application, or event.
“You’ve successfully registered to the VIP text message list. Welcome!❣️”
“You’ve successfully registered for ArtFest. See you on Apr19 at ArtFest Arena!”
“You’ve successfully signed up for the newsletter. You can also visit our blog for fashion tips! 🧡- SmartBoutique”
2.3. Cancellation text message templates:
You can use cancellation text message templates to inform people about canceled events/classes/meetings.
“Hi Joey, your acting class has been canceled due to weather conditions. 😞 We’ll inform you about the new schedule soon. -Dream Stage”
“Dear attendee, tonight’s Alice Musical has been canceled due to unexpected circumstances. The ticket price will be refunded to your card.”
2.4. Update text message templates:
In addition to cancellations, you may need to update people on time/date/location changes.
“UPDATE: Dear Rachel, your fashion class will occur in room C201. -Kingsman Fashion School”
“The Jewelry Auction is delayed until next Monday 12:30 pm due to heavy snow. Stay tuned!”
3. Emergency notifications text templates
Emergency notification text messages are useful for quickly sharing necessary information with many people. You can use the following text templates in case of emergency.
3.1. Warning text message templates:
“Warning: An extreme heatwave is expected between June 19 and 23. It is strongly recommended to stay home during a heat event. -X Municipality”
“Attention: Road 5 is closed due to a landslide. Please avoid getting close to Road 5 surrounding. -General Directorate of Security”
4. Appointment reminder templates
People tend to forget their appointment in a daily hustle. So, appointment reminder text message samples are helpful to stay organized.
4.1. Appointment reminder text message samples:
“Dear patient, this is a reminder of your appointment at Happy Dental Clinic on MAY 19, 09:45 am. Reply YES to confirm, or NO to cancel.”
“Dear Pam, you have an appointment in Min Nail Salon on Apr 23, at 7 pm. We can’t wait to glamorize your nails.💅🏼”
“Dear Jim, this is a reminder of your doctor’s appointment on MAY 17, at 4 pm in policlinic 5. You can reply NO to cancel. -Sun Hospital”
5. Promotional text message templates for businesses
If you run a small business, you should benefit from the text marketing opportunity to reach your customers. In this section, we’ll go over text message templates for different businesses.
5.1. Real estate text message templates:
Text marketing helps real estate agents deliver their new listing to their customers immediately and communicate with their network about pocket listing.
“New investment opportunity: A luxury property close to the city center. Check our website out: placeyourwebsitelinkhere.”
“There will be an open house at 12 Bach St between June 16 and18. Reply YES to register. 🏡”
“Dear Star Team members, here is my new listing. Please share it with the right customer: placeyourwebsitelinkhere.”
5.2. Restaurant text message templates:
Restaurant owners can use text marketing to share their reservation links and deliver special menus and offers to boost sales.
“It’s chef’s plate Monday! Book early to taste the surprise menu before the reservations run out! placeyourreservationlinkhere.”
“Dear Marta, you can find our Easter special menu on the link below. You can order online to get a 10% discount. placeyourwebsitelinkhere.”
5.3. Gym/fitness center text message templates:
Gym/fitness center owners widely use text marketing to remind gym appointments. Furthermore, recently, using mass text messaging to motivate gym members has been a trend.
“Dear Kim, you’ve completed your 3rd milestone; congratulations! 💪”
“Dear Steven, you are getting closer to your target! Keep it up for a stronger body and mind. 🧠
Discover more: Uncharted way to increase gym member loyalty: Text marketing
5.4. Insurance company text message templates:
Insurance companies can use text marketing to increase customer loyalty and remind policy renewal times.
“Dear Creed, thank you for being part of the Safe Insurance family. If you have questions, please do not hesitate to ask.”
“Dear John, we want to remind you that your policy renewal is getting closer. You can choose the time to talk about the details of your new policy from here.”
“Last call for policy renewal: Your policy expires on JUN19. Reply YES to schedule a meeting for details. Safe Insurance”
5.5. Road Salt Supplier text message templates:
Road salt suppliers can instantly boost sales by texting their offers during heavy snow.
“Salt your walkways to be safe. Order salt now and receive it today. Discover our products: placeyourwebsitelinkhere.”
“Winter is coming! ❄️Ready for heavy snow? Order your salt now, get a 15% discount, and don’t slip on the ice. -Safe Salting”
5.6. Auctioneer text message templates:
Auctioneers can use text marketing to inform and excite the bidders of upcoming auctions.
Discover more: How can auctioneers use the advantage of SMS marketing?
“Dear Branson, you are invited to our Secret Pieces of Rembrandt auction on MAY 17, at 3:30 pm. Registry link: placeyourwebsitelinkhere.”
“Vintage Fashion Auction on MAY 6, at 2 pm (PST) 👘✨ placeyourwebsitelinkhere. -reply STOP to opt-out.”
“Dear auction lover, the upcoming Jewelry Auction will be held at Center Hall, MAY 6, 12 pm. Discover what is waiting for you: placeyourwebsitelinkhere. 💎”
6. Special Day/Holiday text message templates
Holidays and special days are great opportunities to boost sales and improve customer relations via text marketing. You can deliver your special offers immediately or celebrate customers’ special days. For example, if you celebrate your customers’ birthday, it will make them feel special, then customers’ loyalty will increase. In this section, we’ll share ready-to-use special day/holiday text message samples.
6.1. Birthday text message templates for brands:
“Happy birthday Joey! You got a 15% birthday discount for your next purchase! 🍕🍕🍕-Sun Pizza
“Dear Rachel, we wish you a happy and joyful birthday 🤍 -Swan Boutique.”
6.2. Valentine’s Day text message templates
“Looking for a V-Day gift? ❣️Check out our various V-Day products: placeyourwebsitelinkhere. -Flying Elephant”
6.3. Easter text message templates
“Dear Chandler, we know you love our pastry.🧁🥐 So, we want to share our Easter Special Menu with you first: placeyourwebsitelinkhere. -Central Bakery”
“Easter discounts have already started in Lilac Boutique. You can get 15% by using the code EASTER15. Happy Easter! 🐰”
6.4. Mother’s Day text message templates
“Dear Helene, we appreciate your efforts in raising your children. Happy Mother’s Day 🧡”
“Go beyond the ordinary on this Mother’s Day, discover our extraordinary gift ideas: placeyourwebsitelinkhere.”
6.5. Halloween text message templates:
“BOO! 👻 Don’t be afraid; we just want to give you a 20% Halloween discount code: BOO. You can use it either in-store or online. placeyourwebsitelinkhere.”
Bonus: You can use MMS messages to celebrate your customers’ Halloween.
Discover more: Halloween MMS Templates
6.6. Black Friday / Cyber Monday text message templates
“Black Friday is right around the corner. 🍍Discover the products that will be on sale beforehand: placeyourwebsitelinkhere. -Central Grocery”
“Last hours to benefit from Cyber Monday’s 30% discounts.⌛️ Discover the discounted products before midnight: placeyourwebsitelinkhere. -Swan Wear”
6.7. Christmas / New Year text message templates
“Only a few days left for Christmas. Show this message on payment and get bonus Christmas discounts for subscribers. ❄️🎄”
“Happy New Year! ❣️Here is the first discount of the year: placeyourwebsitelinkhere. Enjoy it!”
7. Community text message templates
In addition to businesses, social clubs, voluntary organizations, and communities also use the power of text marketing to reach a large group of people. In this section, we’ll go through the text message samples for various communities.
7.1. Social Club/organization text message templates
“Dear Eric, we have a meeting on Monday at 2 pm to discuss Jane Austen. Please register if you are interested: placeyourwebsitelinkhere. -Random Book Club”
“Dear Linda, there will be a shelter visit on MAY 6. Register for on: placeyourwebsitelinkhere. Please forward this message to those who may be interested.”
7.2. Webinar/Event text message templates
“Dear participant, you can find the schedule of the Sustainability Webinar on the following link: placeyourwebsitelinkhere.”
“Dear Ross, we’d love to hear from you! Any feedback on the last Anthropology Seminar would be great! Survey link: placeyourwebsitelinkhere. Thank you! 🤍”
7.3. Churches’ text message templates
“Reminder: There will be a meeting on MAY 6, between 9-11 am. Don’t forget to bring your Bible, pen, and paper. See you soon.”
“Attention: Today’s meeting was canceled due to heavy snow. Stay safe; we’ll inform you about the new schedule soon.”
We shared 51 text message templates for various businesses, communities, and purposes within this article. Hope you can find what you need here. Please comment below if you’d like to see different text message samples. ⬇️
Discover our affordable prices: SMS marketing pricing
Happy texting 📲 💛
Pony Express HQ Team