• Pony Express HQ

51 Ready-to-use text message templates for different purposes

Updated: Jul 19


51 Ready-to-use text message templates for different purposes
51 Ready-to-use text message templates for different purposes

Whether you run a business or a community, text marketing is the best way to reach a large group of people at once. Also, text marketing is the most cost-effective marketing method, with affordable pricing and high success rates compared with the other marketing solutions. For example, text marketing messages have a 98% open rate while e-mails have only 20%. Furthermore, given that 270 million US citizens are phone owners, the power of text marketing becomes unignorable. Thus, visionary small business owners and community leaders complete their marketing/communication strategies with text marketing to reach their audience.


Discover more: What is text marketing?


To help small business owners and community leaders, we prepared 51 ready-to-use text message templates for various purposes, which are:


Text message templates based on indented use

1. Technical text message templates

1.1. Opt-in text message templates

1.2. Opt-out text message templates

2. Informational text message templates

2.1. Shipping text message templates

2.2. Registry text message templates

2.3. Cancellation text message templates

2.4. Update text message templates

3. Emergency notifications text templates

3.1. Warning text message templates

4. Appointment reminder templates

4.1. Appointment reminder text message samples

5. Promotional text message templates for businesses

5.1. Real estate text message templates

5.2. Restaurant text message templates

5.3. Gym/fitness center text message templates

5.4. Insurance company text message templates

5.5. Road Salt Supplier text message templates

5.6. Auctioneer text message templates

6. Special Day/Holiday text message templates

6.1. Birthday text message templates for brands

6.2. Valentine’s Day text message templates

6.3. Easter text message templates

6.4. Mother’s Day text message templates

6.5. Halloween text message templates

6.6. Black Friday / Cyber Monday text message templates

6.7. Christmas / New Year text message templates

7. Community text message templates

7.1. Social Club/organization text message templates

7.2. Webinar/Event text message templates

7.3. Churches’ text message templates


Let’s find the best text message template for your text / SMS marketing campaign!


Text message templates based on indented use


1. Technical text message templates

We prepared text message templates for opt-in and opt-out procedures of mass text messaging.


1.1. Opt-in text message templates:

Opt-in text messages are utilized to subscribe to particular text message lists of brands or organizations (assuming you already have the user permissions to send text marketing messages).


Template 1:

“This is Phoebe's Nail Salon 💅🏼. “Text WEEKLY to #55555 to get our weekly discounts and campaigns. Reply STOP to opt out.”


Also, you can include “how to resubscribe” information to the automatic “successful unsubscription” messages. For example,


Template 2:

“You have successfully been unsubscribed. You will not receive any more messages from this number. Reply YES to re-subscribe to our event schedule texting list. Earth Volunteers loves you!🍀”


Discover more: The top 6 reasons people opt-in to branded text messages


1.2. Opt-out text message templates:

Within text marketing, allowing customers an opt-out from SMS lists anytime is a must due to laws. So, you should provide your customers with how to opt out of text message campaigns. You can use the following opt-out SMS examples:


Template 3:

“It’s BOGO Thursday! Order online and get your second pizza for free! 🍕 Reply STOP to opt out.

placeyourwebsitelinkhere.


Template 4:

“Welcome to Happy Book Club! 📕 We’ll share the event schedule from here. Anyway, you can text END to #55555 to unsubscribe at any time.”


2. Informational text message templates

One of the most popular usages of SMS marketing is updating people about necessary information such as shipping updates, successful registry, event cancellation, and date/time/location changes.


2.1. Shipping text message templates:


Template 5:

“Thanks for choosing Schrute Farm! 🥬 Your organic vegetable order will be delivered on May 21. You can track your package from here. Reply STOP to opt out.”


Template 6:

“Your package has shipped to be delivered on May 21. 📦 Your tracking number: 0123456, placeyourwebsitelinkhere. Reply STOP to opt out.”


2.2. Registry text message templates:

Registry text messages inform people about their successful registration to your text marketing campaigns, website, application, or event.


Template 7:

“You’ve successfully registered to the VIP text message list. Welcome on board!❣️ Reply STOP to opt out.”


Template 8:

“You’ve successfully registered for ArtFest. See you on Apr19 at ArtFest Arena! Reply STOP to opt out.”


Template 9:

“You’ve successfully signed up for the newsletter. You can also visit our blog for fashion tips! 🧡- SmartBoutique - Reply STOP to opt out.”


2.3. Cancellation text message templates:

You can use cancellation text message templates to inform people about canceled events/classes/meetings.


Template 10:

“Hi Joey, your acting class has been canceled due to weather conditions. 😞 We’ll inform you about the new schedule soon. -Dream Stage - Reply STOP to opt out.”


Template 11:

“Dear attendee, tonight’s Alice Musical has been canceled due to unexpected circumstances. The ticket price will be refunded to your card. Reply STOP to opt out.”


2.4. Update text message templates:

In addition to cancellations, you may need to update people on time/date/location changes.


Template12:

“UPDATE: Hi Rachel, your fashion class will occur in room C201. -Kingsman Fashion School - Reply STOP to opt out.”


Template 13:

“The Jewelry Auction is delayed until next Monday 12:30 pm due to heavy snow. Stay tuned! Reply STOP to opt out.”


3. Emergency notifications text templates

Emergency notification text messages are useful for quickly sharing necessary information with many people. You can use the following text templates in case of emergency.


3.1. Warning text message templates:


Template 14:

“Warning: An extreme heatwave is expected between June 19 and 23. It is strongly recommended to stay home during a heat event. -X Municipality - Reply STOP to opt out.”


Template 15:

“Attention: Road 5 is closed due to a landslide. Please avoid getting close to Road 5 surrounding. -General Directorate of Security”


4. Appointment reminder templates

People tend to forget their appointment in a daily hustle. So, appointment reminder text message samples are helpful to stay organized.


4.1. Appointment reminder text message samples:


Template 16:

“{{firstname:patientname}}, this is a reminder of your appointment at Happy Dental Clinic on May 19, 09:45 am. Reply YES to confirm, or NO to cancel.”


Template 17:

“Hi Pam, you have an appointment in Min Nail Salon on Apr 23, at 7 pm. We can’t wait to glamorize your nails.💅🏼 - Reply STOP to opt out.”


Template 18:

“Hey Jim, this is a reminder of your doctor’s appointment on MAY 17, at 4 pm in policlinic 5. You can reply NO to cancel. -Sun Hospital - Reply STOP to opt out.”


5. Promotional text message templates for businesses

If you run a small business, you should benefit from the text marketing opportunity to reach your customers. In this section, we’ll go over text message templates for different businesses.


5.1. Real estate text message templates:

Text marketing helps real estate agents deliver their new listing to their customers immediately and communicate with their network about pocket listing.


Template 19:

“New investment opportunity: A luxury property close to the city center. Check our website out: placeyourwebsitelinkhere. - Reply STOP to opt out.”


Template 20:

“There will be an open house at 12 Bach St between June 16 and18. Reply YES to register. 🏡 - Reply STOP to opt out.”


Template 21:

“Dear Star Team members, here is my new listing. Please share it with the right customer: placeyourwebsitelinkhere. - Reply STOP to opt out.”


5.2. Restaurant text message templates:

Restaurant owners can use text marketing to share their reservation links and deliver special menus and offers to boost sales.


Template 22:

“It’s chef’s plate Monday! Book early to taste the surprise menu before the reservations run out! placeyourreservationlinkhere. - Reply STOP to opt out.”


Template 23:

“Hey Marta, you can find our Easter special menu on the link below. You can order online to get a 10% discount. placeyourwebsitelinkhere. - Reply STOP to opt out.”


5.3. Gym/fitness center text message templates:


Gym/fitness center owners widely use text marketing to remind gym appointments. Furthermore, recently, using mass text messaging to motivate gym members has been a trend.


Template 24:

“Hi Kim, you’ve completed your 3rd milestone; congratulations! 💪 - Reply STOP to opt out.”


Template 25:

“Hey Steven, you are getting closer to your target! Keep it up for a stronger body and mind. 🧠 - Reply STOP to opt out."


Discover more: Uncharted way to increase gym member loyalty: Text marketing


5.4. Insurance company text message templates:

Insurance companies can use text marketing to increase customer loyalty and remind policy renewal times.


Template 26:

“Hey Creed, thank you for being part of the Safe Insurance family. If you have questions, please do not hesitate to ask. - Reply STOP to opt out.”


Template 27:

“Hi John, we want to remind you that your policy renewal is getting closer. You can choose the time to talk about the details of your new policy from here. - Reply STOP to opt out.”


Template 28:

“Last call for policy renewal: Your policy expires on JUN19. Reply YES to schedule a meeting for details. Safe Insurance - Reply STOP to opt out.”


Discover more: How SMS text message marketing helps insurance companies to make more profit?


5.5. Road Salt Supplier text message templates:


Road salt suppliers can instantly boost sales by texting their offers during heavy snow.


Template 29:

“Salt your walkways to be safe. Order salt now and receive it today. Discover our products: placeyourwebsitelinkhere. - Reply STOP to opt out.”


Template 30:

“Winter is coming! ❄️Ready for heavy snow? Order your salt now, get a 15% discount, and don’t slip on the ice. -Safe Salting - Reply STOP to opt out.”


5.6. Auctioneer text message templates:


Auctioneers can use text marketing to inform and excite the bidders of upcoming auctions.


Discover more: How can auctioneers use the advantage of SMS marketing?


Template 31:

“Hello Branson, you are invited to our Secret Pieces of Rembrandt auction on MAY 17, at 3:30 pm. Registry link: placeyourwebsitelinkhere. - Reply STOP to opt out.”


Template 32:

“Vintage Fashion Auction on MAY 6, at 2 pm (PST) 👘✨ placeyourwebsitelinkhere. -Reply STOP to opt out.”


Template 33:

“Hi auction lover, the upcoming Jewelry Auction will be held at Center Hall, MAY 6, 12 pm. Discover what is waiting for you: placeyourwebsitelinkhere. 💎 - Reply STOP to opt out.”


6. Special Day/Holiday text message templates

Holidays and special days are great opportunities to boost sales and improve customer relations via text marketing. You can deliver your special offers immediately or celebrate customers’ special days. For example, if you celebrate your customers’ birthday, it will make them feel special, then customers’ loyalty will increase. In this section, we’ll share ready-to-use special day/holiday text message samples.


6.1. Birthday text message templates for brands:


Template 34:

“Happy birthday Joey! You got a 15% birthday discount for your next purchase! 🍕🍕🍕-Sun Pizza - Reply STOP to opt out."


Template 35:

“Hi Rachel, we wish you a happy and joyful birthday 🤍 -Swan Boutique. - Reply STOP to opt out.”


6.2. Valentine’s Day text message templates


Template 36:

“Looking for a V-Day gift? ❣️Check out our various V-Day products: placeyourwebsitelinkhere. -Flying Elephant - Reply STOP to opt out.”


6.3. Easter text message templates


Template 37:

“Hello Chandler, we know you love our pastry.🧁🥐 So, we want to share our Easter Special Menu with you first: placeyourwebsitelinkhere. -Central Bakery - Reply STOP to opt out.”


Template 38:

“Easter discounts have already started in Lilac Boutique. You can get 15% by using the code EASTER15. Happy Easter! 🐰 - Reply STOP to opt out.”


6.4. Mother’s Day text message templates


Template 39:

“Dear Helene, we appreciate your efforts in raising your children. Happy Mother’s Day 🧡 - Reply STOP to opt out.”


Template 40:

“Go beyond the ordinary on this Mother’s Day, discover our extraordinary gift ideas: placeyourwebsitelinkhere. - Reply STOP to opt out.”


6.5. Halloween text message templates:


Template 41:

“BOO! 👻 Don’t be afraid; we just want to give you a 20% Halloween discount code: BOO. You can use it either in-store or online. placeyourwebsitelinkhere. - Reply STOP to opt out.”


Bonus: You can use MMS messages to celebrate your customers’ Halloween.


Discover more: Halloween MMS Templates


6.6. Black Friday / Cyber Monday text message templates


Template 42:

Black Friday is right around the corner. 🍍Discover the products that will be on sale beforehand: placeyourwebsitelinkhere. -Central Grocery - Reply STOP to opt out.”


Template 43:

“Last hours to benefit from Cyber Monday’s 30% discounts.⌛️ Discover the discounted products before midnight: placeyourwebsitelinkhere. -Swan Wear - Reply STOP to opt out.”


6.7. Christmas / New Year text message templates


Template 44:

“Only a few days left for Christmas. Show this message on payment and get bonus Christmas discounts for subscribers. ❄️🎄”


Template45:

“Happy New Year! ❣️Here is the first discount of the year: placeyourwebsitelinkhere. Enjoy it! - Reply STOP to opt out.”


7. Community text message templates

In addition to businesses, social clubs, voluntary organizations, and communities also use the power of text marketing to reach a large group of people. In this section, we’ll go through the text message samples for various communities.


7.1. Social Club/organization text message templates


Template 46:

“Hey Eric, we have a meeting on Monday at 2 pm to discuss Jane Austen. Please register if you are interested: placeyourwebsitelinkhere. -Random Book Club - Reply STOP to opt out.”


Template 47:

“Hi Linda, there will be a shelter visit on MAY 6. Register for on: placeyourwebsitelinkhere. Please forward this message to those who may be interested. - Reply STOP to opt out.”


7.2. Webinar/Event text message templates


Template 48:

“Dear participant, you can find the schedule of the Sustainability Webinar on the following link: placeyourwebsitelinkhere. - Reply STOP to opt out.”


Template 49:

“Hi Ross, we’d love to hear from you! Any feedback on the last Anthropology Seminar would be great! Survey link: placeyourwebsitelinkhere. Thank you! 🤍 - Reply STOP to opt out.”


7.3. Churches’ text message templates


Template 50:

“Reminder: There will be a meeting on MAY 6, between 9-11 am. Don’t forget to bring your Bible, pen, and paper. See you soon. - Reply STOP to opt out.”

Template 51:

“Attention: Today’s meeting was canceled due to heavy snow. Stay safe; we’ll inform you about the new schedule soon. - Reply STOP to opt out.”


We shared 51 text message templates for various businesses, communities, and purposes within this article. Hope you can find what you need here. Please comment below if you’d like to see different text message samples. ⬇️


Discover our affordable prices: SMS marketing pricing


Happy texting 📲 💛


Pony Express HQ Team